Interview with Dave Shepherd

Posted on June 4, 2007 by Steve Mays

Dave Shepherd Fifty years ago, Jerrell Shepherd mastered a form of broadcasting alchemy that turned small town radio lead into gold. It wasn’t much of a secret, however, since he readily shared it with countless radio station owners and managers who made the pilgrimage to Moberly, Missouri, in hopes of bringing some of Shepherd’s sales and programming magic back to their stations.

While most small market broadcasters were content to get “their fair share” of local advertising budgets (the bulk went to the local newspaper), Shepherd’s sales reps were trained to ask for it all and believed in their hearts they deserved it.

Mr. Shepherd’s approach to programming his stations was deceptively simple: report anything and everything that happened in each of the communities covered by his stations’ signals. The KWIX and KRES “Red Rovers” showed up just about every high school football game, junior high choral concert and chamber of commerce ribbon-cutting. And the Shepherd stations put it all on the air. Always with local sponsors. Lots of local sponsors.

Dave Shepherd grew up in the radio business and built on his father’s success, growing The Shepherd Group to 16 stations before selling them to a Florida-based company called GoodRadio.TV, for $30 million earlier this year.

I got Dave on the phone for a little chat and he talked about where small market radio has been… and where it’s going. He shared some thoughts on the Internet, iPods, HD, satellite and Google Radio.

He says he decided to sell because it just wasn’t as much fun as it used to be. And, in the next breath, he wondered if some of his father’s small town magic might work in The Big City.

AUDIO: Interview with Dave Shepherd 25 min MP3

Voice recording on the iPod nano

Posted on December 7, 2006 by Steve Mays

One of my rationalizations for buying a new iPod nano was the Voice Memo feature. Plug a mic in and record directly to the iPod. I had no idea how well this would work until tonight when I plugged in a tiny little mic called the iTalk Pro from Griffin Technology.

Pops into the bottom of the iPod and records in mono or stereo. The interface on the iPod is a wonder of simple design.

I’ll let you decide on the quality but I can certainly imagine recording an interview with this delightful little gadget. And I’ve always got the nano with me anyway, so…

Interview: Dan Shelley, WCBS-TV

Posted on September 15, 2006 by Steve Mays

In July, my old friend Dan Shelley left WTMJ in Milwaukee and moved to New York as Executive Editor of Digital Media for WCBS-TV. I spoke with him this morning about digital media, journalism, blogging, radio, life in NY and riding in the elevator with Andy Rooney. Dan is pumped about his new job and living in Manhattan.

AUDIO: Interview with Dan Shelley

Dan offered this warning to broadcasters: “If you don’t do more than just stick your toe in the water, if you don’t plunge head-first and totally immerse yourself in the digital media future, and do it now, you will die.”

For those that might have missed it, I interviewed Dan in May, 2005, right after he took over as chairman of the Radio and Television News Director’s Association. He talked the “digital talk,” and now he’s “walking the digital walk.”

Interview: Dan Arnall, Business Editor, ABC News

Posted on September 4, 2006 by Steve Mays

Dan Arnall In the mid-90’s (1996? 1995) I went searching for someone that could help our our company get online. Websites were a new thing and I didn’t have a clue where to start, so I called Mike McKean at the University of Missouri School of Journalism (not sure if he was a professor back then) and he said he had a student that was really sharp, had his own web page, and might be just what we were looking for.

I met with Dan who told me he and his best friend, Allen Hammock, had a company that could do just what we needed. I think the company was about 10 minutes old at that moment but we wound up hiring Dan and Allen (who became affectionately known as the Cyber Twins) to guide Learfield into the new digital age.

We got wet –like everybody else– when the Internet bubble burst and Dan and Allen moved on to pursue their careers. Dan, a graduate of the University of Missouri School of Journalism, kicked around in Seattle and San Francisco for a bit and then went back to to get his masters degree at Columbia University.

We chatted for half and hour earlier this evening, talking about his duties at ABC; the changing world of journalism and media; living in Manhatten and Brushes with Near Greatness (John Lithgow and Tony Danza). (AUDIO: 30 min, 10 meg MP3)

Technical Note: After screwing the pooch on a couple of Skype interviews, I’m proud to report this sounds pretty good. I was a tad hot but I didn’t lose the interview.

MSTA Podcast: The Pulse

Posted on August 29, 2006 by Steve Mays

Todd Fuller and Gail McCray produce and co-host The Pulse, a weekly podcast for the Missouri State Teachers Association. The 25 podcasts they’ve produced since January, 2006, cover a wide variety of topics. When I listened to one of their podcasts last week, I was immediately struck by the quality and professionalism of the production. Not sure why I was surprised, since they’re both communications pros but it drove home one more time that anyone with something to say now has the means to be heard.

Near the end of the 30 minute chat (AUDIO), Todd mentions something I found very interesting. The association endorses political candidates and it’s a big deal (at least to the candidates). Typically those announcements would be made via news release to the big newspapers and media outlets. This year, MSTA plans to make the announcement on their podcast as well as putting the word out via blogs. I think that is brilliant I’ll bet they get a lot of play out of it.

Todd and Gail are making great use of podcasting and I have no doubt other associations will see the impact of what MSTA is doing and jump in the water.

PS: In addition to Todd and Gail, you’ll hear David Brazeal in a couple of places… but we lost him due to my lack of experience with Skype.

Brushes with Near Greatness: Ben Brogdon

Posted on July 30, 2006 by Steve Mays

Small-town radio guy…studio musician in Nashville…bright lights of Broadway… Ben Brogdon has kept busy doing what he loves: playing music. He’s had his share of Brushes with Near Greatness and was kind enough to share a few of them.

AUDIO: Interview with Ben Brogdon 30 min MP3

Intentional, but not deliberate

Posted on May 26, 2006 by Steve Mays

The Missouri Supreme Court heard oral arguments yesterday (5/25/06) in the case of State of Missouri vs. Johnny A. Johnson (SC86689). Johnson is appealing a first-degre murder conviction and death sentence. From the court’s docket summary:

After Johnny Johnson stayed with friends one night in July 2002 at their home in Valley Park, the friends’ six-year-old daughter disappeared. A witness saw Johnson walking that morning, carrying a little girl on his back. Although Johnson initially told the girl’s mother that he did not know where the child was, he later surrendered himself to police and agreed to go to the police station. Later in the day, Johnson told police he had killed the girl by accident, that her body was in an old glass factory, and where she could be found. After police recovered the girl’s body, they told Johnson it did not look like an accident. He then told them that he had exposed himself to her, and when she refused his advances, he hit her in the head with a brick and threw a boulder onto her, killing her. He told police he then covered her body with rocks and debris. The state charged Johnson with one count each of first-degree murder, armed criminal action, kidnapping and attempted forcible rape. While he was in jail awaiting trial, doctors treated Johnson for anxiety, depression and symptoms of psychosis. Following trial, the jury found Johnson guilty of each count and recommended the death penalty. The court sentenced him to consecutive sentences of death for the murder conviction and life in prison for the remaining convictions. Johnson appeals.

We (Missourinet.com) stream the arguments live (to subscribers) so I wind up listening to a lot of these arguments. Arguments before the state supreme court are nothing like the arguments we see in the movies and on TV. Pretty dry stuff. But this question (AUDIO) (of Johnson’s attorney) by one of the judges caught my attention (Warning: His description of the murder is graphic).

In the interest of fairness, you can download and listen to the full argument (runs almost an hour) but it sounds like Johnson’s attorney is trying to explain how the murder could be “intentional” but not “deliberate.”

Doing what radio does best

Posted on March 14, 2006 by Steve Mays

Tornados hammered parts of the midwest Sunday night, including Springfield, Illinois. TV was off, cable down, power out, Internet out, newspaper 12 hours from publication…but radio station WMAY was on the air, doing what radio does best. GM Glen Gardner shares this sement from a caller that illustates how to keep radio relevant. [AUDIO: 2 min MP3]

Notice that the person on the air who took the call didn’t interrupt. Didn’t feel the need to jump in and start yapping. That is so rare. If radio has a future –and I hope it does– it won’t be endlessly playing the same 400 songs or turning the signal over to Rush for 3 hours. It will be in on-the-ground, local relevance like this. Thanks, Glen.

A finger up my bum

Posted on January 18, 2006 by Steve Mays

I listened to my first Ricky Gervais podcast (Episode 7). I thought it was hysterical. But then I think anything said with a real British accent is hilarious. Nothing fancy going on here. Mr. Gervais and a couple of his mates (Karl Pilkington and Steven Merchant) chatting it up. Sounds like they’re only going to do 10 or 12 episodes in this first flight and (hopefully) do another batch later.

I was particularly delighted with their discussion of prostate examinations. It runs about a minute and is one of the funniest things I’ve heard in a long time. The perfect follow-up to last week’s Living Healthy Podcast.

smays.com

“My fingers and penis are frozen, but it was worth it.” — Dwight Schrute

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