iHeartMedia has revamped one of its AM radio stations to a podcast channel

“The conglomerate’s AM 1470 in Allentown, Penn., will now feature back-to-back podcast programming. The initial podcast selections for this change include several of the flagship shows from HowStuffWorks, which iHeartMedia acquired in September 2018.”

What about commercials?

“It was followed by a massive traditional block of radio commercials: the iHeartRadio app, Bank of America, “Best Fiends” mobile game app, an air conditioning company, Outback restaurants, Capital One bank, Curious Goods (a local store), the Home Depot, a pet store, My Computer Career training program, Walgreens, NAPA Auto Care Center, Choice hotels, AARP, Progressive insurance, and the iHeartRadio app again, this time emphasizing podcasts and introducing the next podcast.”

— Radio and Internet News

I seem to recall this being tried back when podcasting first appeared. A San Francisco station? Not sure why I’d want to let this Allentown station pick the podcasts when I can do that myself. Maybe for people to lazy or stupid to do that? Is there an in-car angle?

Prison Radio

This might be an over-simplification but Prison Radio appears to be short (2-3 minutes) recordings made by prison inmates. I’m assuming these are made from phone calls the prisoners are allowed to make. That’s make take on the what, your guess is as good as mine on the ‘why’ but I’m assuming the idea is to give a voice to the incarcerated.

One of the prisoners recording these commentaries is James Keown. Mr. Keown is from Jefferson City, MO, the town where I live. In 2008 he was convicted of murder for poisoning his wife with Gatorade spiked with antifreeze. He’s serving a life prison sentence in Massachusetts.

In one of his three commentaries (Who Are You?) he describes being on the air at one of our local radio stations when, during a commercial break, he was arrested. I briefly met Keown a couple of times but didn’t know him.

I find these commentaries bizarre in a way I can’t quite put into words. Perhaps it’s the distinctive “announcer voice” Keown uses when making the recordings.

UPDATE (1/9/18): Keown has stopped updating his Prison Radio page. Just those three posts back in 2016. His appeal to the Massachusetts Supreme Judicial Court was rejected on October 23, 2017.

Serial

I kept reading glowing reviews of this podcast and finally listened to the first episode. And the second. And… I was hooked. Now I’m rationing my listening. Once upon a time I would have described this as “good radio” but it no longer feels like radio to me. And it’s far superior to any podcast I’ve heard before. The people behind this podcast have close ties to This American Life.

Serial is a new podcast from the creators of This American Life, hosted by Sarah Koenig. Serial (follows) one story – a true story – over the course of a whole season. We follow the plot and characters wherever they take us and we won’t know what happens at the end of the story until we get there, not long before you get there with us.

The episodes I’ve listened to so far (five?) have been sponsored (MailChimp) but they also accept donations (I had no trouble kicking in $20) and they’ve received enough support to commit to a second season.

Each episode is anywhere from half an hour to forty-five minutes but are so well written and produced they seem much shorter.

Radio, podcasting, great story telling… whatever you call this, it’s compelling.

How Adam Carolla Became a Podcast Superstar

This article at Fast Company is more about Adam Corolla and podcasting than radio but this bit sort of jumps out at you:

“Radio has a lot of rules that are set up to protect the foibles and weaknesses of the host.” He names names: “Mark and Brian, Opie and Anthony are, like all radio guys, comedically second tier. I’m not putting these guys down; I’m in that group.” But you’re not going to find a Jon Stewart, a Stephen Colbert, or even a Jimmy Kimmel telling anybody the time during your morning commute. The rules enforce a sameness that eliminates any chance of something original happening. “Radio’s about guys with subpar intellects killing four goddamn hours…

As a former radio guy, I also enjoyed this:

“I’d rather have 10 smart people than a billion retards listening to me.”

I thought we couldn’t say retard.

I enjoyed Carolla when he and Jimmy Kimmel hosted The Man Show. (I think that was what it was called) I’ll sample his podcast and report back.

stitcher: “Your information radio”

The idea behind stitcher is simple. Organize your favorite podcasts and listen to them all together, in the order you want. It seemed more appealing as an iPhone app than on the desktop. (Like so many things). This is what Jeff Jarvis calls “be the platform, not the commodity.”

When our local news radio station switched from CBS to Fox, I really didn’t have a source for national news (after dropping XM some months ago). And I just never seemed to be in the car at the top of the hour.

With stitcher, I select from a variety of news (or other genres) sources and stack them in the order I want to hear them. And stitcher will email or txt me when something updates.

I can really program my own radio station now.

A feature I’d like –but didn’t find on the website– is the option of adding a local or state newscast to my line-up. You can submit a podcast and hope the stitcher folks add it but we’ll have to see how that works.

If I were programming a local station –or even a state news network– I think I would produce at least two special newscasts each day, designed just for podcasting. I’d have one online by 6 a.m. (local time) and the other by 4:30 p.m. I’d probably keep them in the 5 min or less range.

I’d do my best to get stitcher to add them to the lineup while promoting the podcast on air to the local audience.

Here’s something else I might try…

I’d create a KXYZ News Twitter page and blast out any and ever nugget of news I could find. From any news source. Local newspaper, TV station, news releases, blogs… wherever. And once an hour I’d link my tweet to a 2 min audio news summary. With a reminder that more news can be found on our website.

I think the real challenge for MSM is to stop thinking in terms of what is best for us and ask what would be interesting or useful to those formerly known as The Audience. Only then can we begin to reinvent ourselves for the future that is already here.

PS: And one more thing. If I was one of the growing number of reporters (print, radio or TV) currently out of work, I’d use some of my spare time to produce the podcast described above. You don’t need a printing press or studios or radio/TV transmitters or towers. You need a laptop and a camera and a smart phone. And some imagination. Bet you won’t be without a job for long.