Tag Archives: iPad

“Consumers don’t want tablets, they want iPads”

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“Fifty percent of respondents preferred Apple over all other brands. There is a remarkable degree of unanimity in consumer’s preferences for the iPad over competing products. … In the US, we find that Apple has more than double the brand appeal of BlackBerry, HTC, Motorola, Nokia and Samsung combined. These manufacturers have a very high level of brand equity and visibility in adjacent categories. It is striking that they hold so little appeal for consumers in tablets.”

WSJ’s All Things Digital

My favorite line from this post: “Apple is succeeding in the category because it reinvented it.”

iMovie on the iPad

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I’ve had the iPad2 for a while but hadn’t gotten around to doing any video, so I sat down with Jeff Moore, one the sellers for our company. He’d just returned the World Pork Expo so I asked him a few questions about the event.

I thought audio and video quality on the iPad was pretty good (I typically do a shitty job with lighting). And iMovie has some very nice features. I was a little disappointed with the title options but that might be just my lack of familiarity with the app.
Here’s a pretty good demo of the features

Garageband on the iPad

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I fiddled around with Garageband when I got my first MacBook but couldn’t really figure out much to do with it. Figured it was just for musicians. Today I tried out the new iPad app and discovered a completely different experience.

First, there’s something about using your fingers that just seemed so much more intuitive than a cursor. And they’ve made the iPad app for people like me who can’t read a note of music or carry a tune.

I’ve only started playing with Garageband so won’t attempt a review, they must be all over YouTube and the Apple website. But here’s my first effort.

AUDIO: Bust-A-Bean (The Coffee Zone Song)