2006 Commodity Classic in your pocket

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This is such a good idea. First time I’ve seen it but I predict it will be routine in the not-to-distant future. AgWired’s Chuck Zimmerman will be blogging the 2006 Commodity Classic:

All the pictures I take and video and audio I record will be pre-loaded onto a video iPod. One of those things will be country music star Michael Peterson’s performance that’s being sponsored by New Holland. Once we know who the winner is Michael will record a personal message which we’ll also load onto the iPod. And, there’s more. We’ll also load Michael’s newest CD, “Down on the Farm,” which you can currently only purchase from your local New Holland dealer. It won’t be out in stores until later this spring.

Or you could hand out some key-chains.

The Multimedia Reporter

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The News-Press in Florida has dedicated two reporters called mobile journalists, or mojos who are equipped with digital cameras, MP3 recorders and wireless laptops. Their job is to find hyper-local stories that don’t get into the newspaper and to train members of the community to file directly to the Web site. [Blogspotting]

Does that sound like a fun job, or what? I wonder what kind of stories we might get if we accepted audio reports from people throughout the states we serve? (That sound you heard was the people in our newsrooms, screaming.) I can’t beleive someone isn’t already doing this. Think Flickr but “news” audio instead of images. Upload MP3 files to a big database, tagging each one (politics, St. Louis, sports, etc). Sure, you’d get a lot of crap but people would sort that out with some kind of “trust” rating system. The better stuff would float to the top…the crap would sink to the bottom.

As a statewide radio network, we sometimes struggle to get news from areas where we have no affiliate. Would it make sense for us to be recruiting and training “citizen reporters?” We have about 60 radio station affiliates in each of the states we serve. And not all of them have full-time reporters. What if we had digital stringers in 600 cities and towns throughout the state? What if we weren’t limited to 4 minute newscasts and 10 second sound bites?

Local radio stations could building this kind of news gathering effort. I remember when newspapers featured “community highlight” columns written by people in the small towns they served. It’s probably still being done.

Okay. I’m tired of thinking about this.

Got milk?

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Sounds like SC and LA have lifted the black-out on the breakup: Lance used his satellite radio program to talk about the breakup, saying lots of nice things about his former love. And Sheryl was talking with Ellen DeGeneres. The 44-year-old rocker thanked fans for their support and noted that — despite the heartache — she is free and single again. “‘All my friends say I have to get right back on the bike,” Crow quipped, “‘and I keep saying, ‘Maybe not a bike.'”

Altman films “A Prairie Home Companion”

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“It is an imagined last show and so it’s in the context of being taken over by a radio conglomerate, which is happening to a lot of radio shows at home.” Written by Garrison Keillor and starring Meryl Streep, Woody Harrelson, Tommy Lee Jones, Kevin Kline and Lily Tomlin. [Reuters story]

I always liked the Wolfman Jack scenes from American Graffiti. Something about being on the air, alone in a radio station at night. Something we’ll never experience with podcasting. That real-time connection with listeners in the middle of the night. Sigh.

Life After the :30 Spot (Part II)

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Former Learfielder and Pal-o-Mine Nate Jolly has decided he doesn’t want to sell spots for Clear Channel Communications. Huh.

I decided a little earlier this month that I didn’t want the up and down paychecks and lifestyle of full commision sales. So I’ve decided to go another route… I’ve actually just today started a job doing some web/course development for a non-profit here in DC. It is better in almost every way. Better hours, better benefits, less of a commute, waaay more money, more relaxed work environment, and did I mention that my hours are from 10-6… 10 to fucking 6. Sleeping in has never felt so good.

And he doesn’t have to sell Season Greetings every November.

Agribloggers wanted

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Chuck Z. (AgWired) already has more business than he can take care of and he’s looking for bloggers and podcasters:

Passionate about agriculture. Willing to write one or more articles per day at least 5 days per week. Can be brief and yet offer significant information and ideas. Computer literate (knows how to make a hyperlink, Google’s to find out stuff, etc.). Already blogs would be nice. Can take a decent digital photo and edit it. Owns a digital camera and notebook computer.

I don’t care if you have a “day” job. I don’t care if you’re currently unemployed even. What I will care about is quality, self-initiative and dependability.

My first thought was anyone with this skill set has or can land a full-time gig. They don’t have to take digital piece work. But maybe you like your day job (with 401k and health benefits) but would like to indulge your “passion for agriculture” in your spare time…be part of a communications revolution…and pick up a few bucks to boot. Maybe you’re an FFA student working your way through college. Maybe you’re a radio news guy making $22k.

I have no doubt Chuck will find his bloggers and podcasters. And he won’t care if they work in their pajamas.

Value of New Media vs. Old Media

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Jeff Jarvis on the the Rockeboom ad auction:

And here we have in a microcosm the explanation of why media is so horribly out of sync today: The public is valuing new media much more than the old, but the advertisers still value the old. Most every newspaper and in many cases TV networks and magazines have much larger audiences online, but the revenue for their old media properties remains much higher because the advertisers and agencies still value the old and the safe. They want metrics. They want control. They want guarantees. This, in turn, makes big publishers and producers play it safe because they don’t want to mess with the cash cow. And that means that advertisers miss the opportunity to reach a larger, younger, smarter audience in the new medium, which is — supposedly — what they’re dying to do. And that means that big media companies now face competition from a thousand Rocketbooms and a million Gawkers.

And if you are in the media/advertising business and you’ve never heard of Rocketboom or Gawker… you’re probably already screwed. Tick, tock…tick, tock.