What IS the best tool for the job?

ReportersA bunch of ag reporters (including one of ours) are at a media event in Johnston, Iowa (near Des Moines), hosted by Pioneer (big ag company). Not sure how many of the reporters were blogging the event but a couple for sure. As I watched the blogs I started wondering, what is the “best” medium for covering an event like this.

While highly unlikely that a broadcast station (radio or TV) or network would cover a day-long event live…would that, in fact, be better coverage? Probably the closest thing to being there yourself but unless they put the video/audio online for later, on-demand acess (and did so almost immediately)…you’d have to catch it live or miss it completely. And live broadast coverage (TV or radio) would offer little opportunity for some context and perspective by the reporter covering the event.

Is it even remotely possible that a really well-done blog (with still images, video, audio, RSS feed, etc etc etc) could have advantages over traditonal live coverage of the event? My heart wants to say “no way,” but my head is saying, “maybe.”

I’ve been doing radio for almost 35 years and blogging for just four and this just blows my mind. And I could be missing something here. For example, the print reporter might argue that his/her 1,000 word story in tomorrow’s (or the day after) newspaper/magazine offers greater depth and insight and detail than a few short blog posts. Good point.

A TV guy might point out that his/her well-edited, high quality video package on the evening news is far superior to a few minutes of poorly-lighted video from a camcorder. True enough.

I’m not sure what the technical or content advantages radio has in this scenerio. I’ll get back to you.

This sounds heretical –more blog hype– until you actually watch a first-rate blogger cover an event and compare that to the more traditional media. And in the end, it will be the public that decides where to get the latest/best info.

Buy the content, not the channel

In the future, listeners will buy the content, not the channel. They’ll be more apt to listen to what’s ON your station, not your (radio) station itself. … Talk to the TV networks and they’ll tell you that creating content is a risky, expensive business. But a handful of hits make all the risks worthwhile. The radio industry will have to awaken to new market realities: Investment, trial, failure, success. More programs, less programming. There will be no free lunches and no shortcuts. It will not be possible to operate multi-million dollar franchises like an FCC-licensed CD player.

Once again, Mark Ramsey demonstrates real insight into what’s happening in/to the “radio business”

Local ink for LHP

News TribuneThe local newspaper did a nice feature story on The Living Healthy Podcast, complete with some nice pix of Dr. Domke and his Faithful Indian Companion. The sub-head (“Domke joins growing number of doctors who offer advice via podcast”) seemed like a bit of a stretch. I’m unaware of any physicians in mid-Missouri who are podcasting. In fact, if you know of any podcasting docs anywhere in the state, send me a link.

The reporter who wrote the piece, Natalie Fieleke, was trying to find something of a trend here and had to reach a bit to find any medical podcasts (Johns Hopkins, Arizona Heart Institute, Mayo Clinic, etc). But that’s okay. I think Henry is just early to the dance on this. As of this posting, it doesn’t appear the article is on the News Tribune website. If I find it, I’ll add a link.

The goal of our little podcast is to provide information to Dr. Domke’s patients (and others) and a little MSM pub can’t hurt. Thank you, Natalie.

Twelve Ways to Mark Up A Book

Post by Bert Webb (2006)

“Books are a fantastic way to gain knowledge. With books, one can learn new techniques, gain new skills, and learn from role models who have been to where one wants to be and can show the way. There are many different ways to read books and just as many ways to remember their salient points. One of the most effective ways to get the most out of a book is to mark it up. There is no standard way to mark up a text, but below are a few ways that students have found effective in marking up a textbook so that one can see the important points quickly, make it more memorable, and make it easy to pick up years later and re-acquaint oneself with the major concepts.”

What Not To Do

  • Don’t use a highlighter – Quality marking isn’t done with a fat-tipped highlighter.  You can’t write, which is an important part of marking the text, with a large marker.  Get yourself some fine point colored pens to do the job.
  • Don’t mark large volumes of text – You want important points to stand out.  Although we all know that everything can’t be important, we often highlight all of the text on the page.  You want to find the 20% of the text that is important (remember Pareto?) and mark that.
  • Don’t take the time to mark up items that you read on a daily basis – (e.g., magazines, newspapers), unimportant or irrelevant items.
  • Don’t mark the obvious – Don’t waste time marking up things that are already in your knowledge-base or skill set.  If you already know it, you don’t need to mark it.

What To Do

  • Mark the text with a pencil, pen, or, even better, colored fine-tipped pens – Remember, you are not highlighting, you are writing.
  • Know your preferences – Some of you have an aversion to mark directly in the text.  Books are precious things to many people and they want to protect them from damage and even the wear and tear of everyday use.  If this describes you, grab some Post-It brand notes and do your marking and writing on them.  This also gives you the advantage to move and reorganize them should you see fit.  As for me, I like to mark directly on the page.  I find that my books become more valuable to me when I add my contributions to the information that they contain.
  • Underline the topic sentence in a passage – Remember, each paragraph has one topic sentence.  The rest is supporting information and examples.  Identify the topic sentence to find it easier.
  • Use codes – Flag text with codes (e.g., Question marks to indicate disagreement, Exclamation marks to note agreement or to flag a strong statement, triangles to indicate a change in thinking, or a star for the topic sentence).
  • Write the passage topic in the margin as a reminder – Just a word or two.
  • Write questions in the margin – When you don’t understand something or when you don’t understand the author’s thought process on a particular topic, write the question in the margin as a reminder to settle the question.
  • Circle new and unfamiliar words – Look them up as soon as possible.
    Add your or other author’s perspectives in the margins – Other authors have surely written on the same subject.  What do they say?  Do they agree with this author?  If not, what do they say.  Add these ideas in the margins.
  • Add cross-reference notes to other works on the same topic – Use the author’s name and a shortened version of the other book’s title.
  • Add structure to a narrative text – Use 1, 2, 3, 4…or an outline format I. A. B. C. 1, 2, 3, a, b, c…to add a structure that you understand.
  • Draw arrows to related ideas – Or unrelated ideas…
  • Summarize – Add your own summary after the last paragraph.  That simple exercise will crystalize your thinking on the topic.  If you can’t write it, you don’t understand it.

Extras

Post-It Brand Notes are great ways to also mark locations within books, much like bookmarks do.  With Post-It Brand Notes, however, you can mark on them so you can see where you are turning before you start flipping through the pages.  One can also use colored paper clips to identify pages or chapters that are important.

Conclusion

The idea is to enter, by way of your markings, into a conversation with the author so that his knowledge is added to yours so that a synthesis occurs and you gain a new understanding.

A new — or new looking — book is a treasure.  In my experience, however, I have found that a well-marked book, becomes more like a treasured friend — one that you enjoy seeing again and again.  It becomes much more enjoyable than a sterile copy that comes straight from the bookstore.  Don’t be afraid to mark up the books that you love.

Couch Change: 02.19.06

Single-digit revenue gains for commercial radio (US) forecast for 2006 (iloveradio.org) … Friday was Rick Sellers’ last day on the the air at KMRY, Cedar Rapids, IA. I knew Rick during his WMT days. Rick owns and manages KMRY … Hadn’t checked on the Frappr map for a few weeks but delighted to see that didgeridoodler Jamie Nelson (Larkspur, CA) has made it coast-to-coast. Looking forward to seeing Jamie (and all the rest) at Gnomedex 6.0 in late June … Jim Mathies is developing a feed reader. I don’t pretend to understand what he’s doing but I can tell you that he’s a clever boy and likely to come up with something wonderful. Stay tuned … Andy Rooney wonders if we should be honoring all presidents. Me too.

All we need is an ending

I have this idea for a screenplay but I’m thinking it’s already been done. And, if not, I don’t have an ending.

Famous female rock star breaks off high-profile engagement to equally famous sports figure. This tough, smart, independent woman hears her biological clock ticking and decides to have a baby on her own  and worry about meeting Mr. Right later (or never). But she needs sperm donor. The normal procedure sounds cold and sterile so she decides to do it the old fashioned way and starts looking for the lucky guy. Several humorous, unsuccessful candidates later, she’s about to give up when fate brings her together with The Guy.

He’s a romantic who wants nothing to do with the scheme but gets tricked into the sack and the deed gets done. She tries to give him a bunch of go-away money but he doesn’t want it and just goes back to his anonymous life.

A few months pass and the media notices that Famous Female Rock Star is in a family way and goes searching for the father. Relentless Reporter tracks down The Guy.

So we’ve got Girl-Meets-Boy…Girl-Loses-Boy… but I’m stuck on how to get them back together.

And I’m thinking this movie has already been made but I can’t come up with the title. Sounds a little like Notting Hill. Any of you film buffs out there help me out on this? Have I seen this movie and just forgotten it?

I kind of see Kevin Connolly as The Guy. And maybe Sienna Miller as The Rock Star? Would help if she could sing but not critical.

I’m gonna keep working on this because I want a happy ending for the Famous Female Rock Star.

Isn’t that the guy from…?

Jeffrey JonesWhile watching Ferris Bueller’s Day Off for the ____ time, it dawned on me that the actor playing Mr. Rooney, the school counselor (Jeffrey Jones), is the newspaper publisher on Deadwood. And, yes, I am aware that I’m the only person on the planet that had not already made that connection.

Randy comments: “Good actor, bad man.” [Smoking Gun]

Dave Winer on blogging

Henry forwarded a link to a Slate piece that suggests blogs –as businesses– have peaked. If you’re a regular, you aleady know my thoughts on blogging. Companies with a clue, confidence and a good blogger… can/will make valuable use of blogs. As to the Slate article, I refer you to Dave Winer who sees blogging as “part of life”:

Blogs are where new businesses will spring from. Think of blogs as being like dorm rooms, and remember that’s where Dell Computer came from. Blogging communities are incubators. Some communities incubate negative stuff, plenty of those, but occasionally a blogging community serves as the launching pad for something good. There will be a steady stream of those, and they will be on the cover of magazines, and will belong there.

Advice for new graduates from Scott Adams

  • Teamwork is what you call it when you trick other people into ignoring their priorities in favor of yours.
  • Leadership is a form of evil. No one needs to lead you to do something that is obviously good for you.
  • Business success is mostly about waiting for something lucky to happen and then taking credit.
  • Preparing a Powerpoint presentation will give you the sweet, sweet illusion of productivity.

I also kind of liked one of the commnets: “Unprofessional” and “passionate” is the same thing.