Podcasting, broadcasting, advertising

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Excellent interview at AdAge.com with Leo Laporte. Leo is the man behind TWiT (This Week in Technology), one of the most popular podcasts (monthly reach of 500,000). Which is why the podcast has attracted Dell, T-Mobile and Visa as advertisers. According to the AdAge piece, Laporte’s podcast mini-empire could rake in as much as $2 million dollars in a year, but he says he’s more concerned about how to not ruin the medium with advertising. Excerpts:

“…all podcasters agree that podcasting has more value than radio or almost everything and we deserve a high cost per thousands [of listeners] and are going to create an environment that’s worth it for advertisers. We don’t want to jam it for advertisers. And the audience will let you know — they’re not passive. It’s more of a conversation than a monologue. … We need to hold the line and really deliver quality advertising. It’s going to be hard at first, [podcasters will have to be] turning down advertisers, running fewer ads than you’d like, not take in as much money as you’d like. But if we can focus on delivering something of value we can make both advertisers and listeners happy.”

When asked if he thinks podcasts from mainstream media companies will exercise enough restraint in the advertising:

“I hope they screw it up. I see them as using podcasts to drive to their bread and butter. We’re narrowcasters and they’re broadcasters and there’s a big difference. “Ask a Ninja” wants to be “Seinfeld” but people like me and most I know are narrowcasters. We want to super-serve an audience and develop a relationship. [Broadcasters] see themselves as delivering a lot of people to advertisers and inefficiently. But those days are drying up. There will always be the Tides and Coca-Colas who can afford that but most companies in this modern world need to be efficient and they can be by using these new technologies.”

I have no doubt MSM companies (like ours) can produce quality podcasts. And, given our built-in promotional opportunities, we should be able to attract listeners. Will we “screw it up” when it comes to the advertising model? Don’t know. To be continued.

Apple polishing

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Apple CEO Steve Jobs announced some new stuff yesterday. These events get Mac users hopping from one foot to the other and –now that I have a Mac– I sort of understand why. I can’t explain why, but I kind of get it.

Speaking of “get it” … I’ll eventually have to get one of the slick new nano’s (I just watched the amazing ad for same). The new Shuffle is literally wearable computing.

And there’s a new version of iTunes. I’m a sucker for a pretty UI and this is about as nice as they come. I haven’t seen them but there’s talk of a new series of Get A Mac ads poking fun at Windows efforts to mimic the sleek look and feel of the Mac OS. I’m sure Vista is/will be pretty but if the new iTunes is a hint of what the new Mac OS is going to look like… it’s no contest for me.

If you spend 90% of every waking moment looking at a computer, that time is more pleasant…more fun… if it’s Mac.

9/11 and the Dawn of Video Citizen Journalism

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I made a conscious –or unconscious– effort to not think about the attack on the World Trade Center Towers. I didn’t think I could stand to watch the video again. This evening I stumbled across never-before-seen video shot from 500 yards away and 36 floors up. I can’t think of any words to describe this video. I could not look away. It was somehow more horrible and more compelling without the mindless chatter of news goofs telling us what we are seeing.

Steve Rubel (I found this on his blog) says we should watch this that we never forget. There will be no forgetting the anguish in the voice of the woman shooting the video when the first building collapsed. I can understand why the couple never released the video. And why they finally did.

Forget all the news specials, docu-dramas and made-for-TV movies. This amazing account will sear your brain and break your heart. It’s a long download but, as Steve says, something you should see.

Early in the game

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31.4% of Americans don’t have internet access; 88% of all users have never heard of RSS; 59% of American households have zero iPods in them; 30% of internet users in the US use a modem; Detroit (one million people) has six Starbucks.

Seth is reminding us “all the growth and opportunity and the fun is at the leading edge, at the place where change happens” and we’re living on a never-ending adoption curve. For those of us in media, who depend on advertising… I’d rather be early to the this dance than late.

Bonus Quote: Doing it for free

“…pioneers are almost never in it for the money. The smart ones figure out how to take a remarkable innovation and turn it into a living (or a bigger than big payout) but not the other way around. I think the reason is pretty obvious: when you try to make a profit from your innovation, you stop innovating too soon. You take the short payout because it’s too hard to stick around for the later one. ”

 

The Religion War

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“The Internet (is) God’s central nervous system, connecting all the thinking humans, so that one good thought anywhere could be available everywhere. The head would know what the feet were feeling. It would be an upper consciousness, above what the human beings that composed it would understand.” (Pg.151)

“God is everything, all the matter and empty space that now exists, or ever will exist. He expresses his preference in the invisible workings of gravity, probability, and ideas. God is that which is unstoppable, permanent, all-powerful, and by its own standards perfect. God was in no hurry. He was reforming. He didn’t think in the way that humans do, as that is unnecessary for an entity whose preferences are identical to reality. Humans think in order to survive and entertain themselves. God has no need for a tool that is useful only to the frail and unsatisfied.” (Pg. 177)

“You’re a collection of molecules and those molecules are made of smaller bits, and those bits are made of even smaller bits. The smallest bits in the universe are all identical. You are made of the same stuff as the concrete in the floor and the fly on the window. Your basic matter cannot be created or destroyed. All that will survive of what you call you life is the sum of your actions. Some might call the unending ripple effect of those actions a soul, or a spirit.”

“Consciousness is a feedback loop. It has four parts: You imagine the impact of your actions, then you act, then you observe the actual result of your action, then you store that knowledge in your brain and begin again to imagine the next thing.” (pg 31)

Excerpts from The Religion War, by Scott Adams

The Case Against Caps

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ALL-CAP TEXT REDUCES READING SPEED BY ABOUT TEN PERCENT. MIXED-CASE LETTERS HAVE VARIATIONS THAT BREAK UP THE TEXT INTO RECOGNIZABLE SHAPES, WHEREAS A PARAGRAPH IN ALL CAPS HAS UNIFORM HEIGHT AND SHAPE, MAKE IT APPEAR BLOCKY AND RUN TOGETHER. ALSO, THE USE OF ALL CAPS CAN SEEM CHILDISH AND AMATEUR, OR AGGRESSIVE OR UNPROFESSIONAL. RESERVE ALL-CAP TEXT FOR SHORT HEADINGS AND TITLES, AND FOR SHOUTING.

Prioritizing Web Usability by Jakob Nielsen, Hoa Loranger.

Casio Exilim EX-Z1000

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My beloved Casio camera started giving me some weird white screens and rather than wait for it to completely fail at a critical moment… I upgraded. The Casio Exilim Ex-Z1000 is the new, bigger brother to the model I had. Slightly larger form factor but that allows for an even larger display. Lots of megapixels and some optical zoom. But the real clincher for me was the video. With a 2 gig SD card, I can record up to two hours of video! Amazing. Sound is pretty good, too. Here’s a little 2 min clip (13 meg .wmv) I shot last night. John Fougere and David Brazeal doing the weekly high school football scoreboard show.

Excellent customer service from Embarq (Sprint)

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Flipped open the MacBook last night and discovered I had no net access. No DSL light on the modem. No dial tone coming into the house. Called Sprint (now Embarq) DSL Tech Support because it was the only number I had. He transferred (nicely) me to the right number where Naomi gave me a couple of things to try. They didn’t work. This morning I called back and spoke with Ivan who determined the problem is inside the house and since I didn’t have the “inside the house service plan,” it would cost me $25 for every 15 minutes a tech was on site.

But then Ivan said, “Wait a minute. I can put you on a new pricing plan that will save you about ten dollars a months AND include free “inside” support.” Uh, yeah… let’s do that. The tech will be out Monday morning.

I don’t think I posted on this, but several months ago a nice lady at Sprint noticed that I was paying more for DSL service than I needed to, changed me to a package that gave me more features for less money.

I’m sure many of you have horror stories going the other direction but, for the record, the Embarq/Sprint folks have been making my life better.

PS: Weekends are usually when I do most of my blogging but w/o net access we’ll be dark for a couple of days.

Update – 9/11/06: Embarq said a repairman would show up between 9-11 a.m. so I was prepared to wait all morning. Steve arrived at 8:30 a.m….found the problem almost immediatley and was gone by 9:00 a.m.

Update – 9/12/06: Couldn’t get online last night. Had dail tone, but no connect to net. Called Earthlink (Sprint ISP) and talked to Jeremy. Polite, helpful and really new his shit. Quickly determined my account had be de-authorized (for some unknown reason) and got me going again. I hope I don’t have any great Embarq/Sprint/Earthlink customer service stories to share for a while.