Government Websites

Logged in to my Medicare account recently to update password. They used to require an update every six months but got so many complaints they dropped that requirement. After half a dozen unsuccessful attempts to create a new PW I started a chat with a support person. She began by informing me the password guidelines on the Medicare.gov website are wrong. Why are they there if they are wrong? She had no idea and gave me some different guidelines:

1. You should create a NEW password that is 8 – 16 characters in length.
2. The password must not include # or &
3. Must include at least one letter, number and at least one special character such as (@) ($) (%) [but not at the end of the password!]
4. Cannot be the same as your username.

Additional guidelines: please do not follow the creation guidelines in the system at this time. You will need to use at least one capital letters, four numbers and a special character however; you may not use a number or symbols at the beginning or at the end of the password. An example of a good password would be “Home1234$Home.” Alternatively “Red2015$car” You will need to use a minimum of three numbers in the middle.

These didn’t work either so I wound up on the phone with a gentleman who explained these guidelines are not right either. (“Sorry about that. Ha ha!”) Wound up creating a new account with a really lame-ass password.

ME: “Should I change this from time to time?”
SUPPORT: “I wouldn’t.”

Communication Budget

Let’s say I am only willing to give up one hour (daily) of my life to digital communication (iMessage, email, social media). And I have a tool (app?) that connects to each of my comm apps, tracking time spent on that app. Perhaps a little countdown clock showing remaining time.

I might set aside 20 minutes of the 60 for my wife or kids (if I had kids). But for everybody else, the clock is running. When I hit 60 minutes, I’m done. (This doesn’t apply to phone calls. Those are unlimited.) If I don’t get to all my communications within the allotted 60 minutes, they get pushed to the next day.

How might such a tool change my habits? An email from a casual acquaintance might get a quick scan of the headline and nothing more. My replies would be short and quick. (“This is important. Call me”)

I’m yanking my weenie, of course. Nobody really wants to limit this kind of communication any more than cigarette smokers want to quit. So scratch the above…

Let’s aim lower. An app that shows how many minutes/hours you’ve spent online — doing anything — since midnight. With weekly/monthly/annual reports.

Is it getting harder to write good spam?

I never look at the email Gmail flags as spam. I just delete it, or let Gmail delete it. If some non-spam email gets tossed, no big deal. But this morning a subject line caught my eye. “Stop Sending Me Your Photos!”

This struck me as mildly clever. Someone is sending a stranger my photos? Gadzooks! — or — Did I mistakenly send photos to wrong person?! — or — I better let Jackie know it wasn’t me sending her photos.

I don’t know why it is so hard for some people to ignore ALL email from strangers? Do such come-ons tap into some latent loneliness?

It occurs to me there are people whose job it is to craft email messages and subject lines that will entice recipients to open. I’d love to get half a dozen of those folks in a room for a discussion. How’d they get into that line of work? Where do you get your best ideas? Can you always spot spam?

Try to play the hits

I came of age in the era of push-button radios (in cars). If a station played a song I didn’t care for… (chunk!) I hit the button for another station. Commercials or news? (chunk!) If going through my presets didn’t get me a song, I’d keep punching. When I got a job as a DJ an awareness of that ever-so-brief window was hard-wired. You only had a listener until you aired something they didn’t like. Which was inevitable, of course, especially in a small market like ours. But you tried to play the good stuff and keep the tune-outs to a minimum.

I’ve always (instinctively?) approached online with this in mind. Blogging in the early days and social media later. Will my share ‘hold’ the reader… or tune them out? After all, few of my ‘followers’ know who I am (or care). They’re waiting for the next nugget and if it doesn’t come (often enough) why would they hang around.

I have a theory that most on social media imagine a relationship that doesn’t exist. “They follow me because they care about what’s happening in my life, even the most trivial thought or event.” Maybe. I’m gonna keep playing the hits (or try to).

Wayback Machine: Learfield.com

My little history project (Learfield and the Internet (1995-2005) took me to the Internet Archive Wayback Machine where I got a look at some of the websites I helped create and maintain during the early days of the Internet. The first sites we created were for our two news networks, Radio Iowa and The Missourinet, but we felt like we needed one for our corporate site and Learfield.com went up in 1997. It was designed and built by Dan Arnall and Allen Hammock. (The story is in the link above)

I’m pretty sure I’m responsible for the look of the page in 1999 and 2000. I had zero design training or skills and I also didn’t have a budget for those talents, so I took a whack at it. We did have some professional help eventually but today they all look, let’s just say, dated.

A “home page” on the Internet was a brand new thing in 1997. They became the public face of a company or organization and in those early days, little more than brochures. Everyone was trying to figure out how to make them useful. “Look and feel” was way more important than usability back then. We loaded our pages with text because space was not an issue. Or so we thought.

Images tended to be tiny because big ones too a long time to load on slow dial-up connections. As we added more and more pages to our sites, “navigation” became important. We gave our page links clever names that meant nothing to the people visiting our sites.

Looking at these are almost painful. Like looking at photos from your senior year in high school. Want more? Missourinet and Radio Iowa.