Author Archives: Steve Mays

Does size (of your audience) matter or not?

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“What we are going to witness in 2009 is the diminished importance of how large your (radio) audience is and the increasing importance of how effectively you connect that audience, whatever its size, with the advertisers and marketers who have the goods and services that audience craves.” — Mark Ramsey Hear 2.0

For some reason this made me think of Apple. I don’t think I’ve ever heard an Apple or Mac or iPod spot on the radio. Lots on TV, of course. And Apple sales are through the roof. I’m trying to think of how I am “connected” with Apple products and how that came to be.

I’m just trying to think of ways radio stations can make –or are making– the connections Mr. Ramsey describes. And what does this trend mean for radio networks?

The best things in life (like Wikipedia) are not free

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I was searching Wikipedia for something last month and noticed a big  banner at the top of the page, asking for contributions to keep the site going. I didn’t give much but readily hit the PayPal button. Apparently a lot of folks did:

Huffington Post:

“Since November 5, the organization has raised $4.5 million, though the bulk of that came in late December when founder Jimmy Wales posted his annual appeal to the Wikipedia community. Add that to the $2 million in foundation grants and major gifts they’d received since July, and their entire $6 million annual operating budget has been met. The achievement would be remarkable in ordinary times, but it’s all the more impressive given the grim economic climate.”

Wikipedia Fundraising By The Numbers

136,000: number of donors
$35: average donation
16: number of currencies in which people donated
150: number of countries from which people donated
$6.5 million: total amount raised thus far
$3 million: amount raised in ten days in late December

I really like the idea of lots of people kicking in a few dollars to support something they believe is worthwhile.

Inaugural ball: “Like a massive high school prom”

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Latest inauguration horror story (AP):

“Thousands of people converged on the coat check from three balls at the Omni Shoreham hotel. Fur flew, and not always to the rightful owners. Judges, politicians and assorted bigwigs rushed the coatroom and banged on the door.

“It was a mass of finely clothed and jeweled individuals starting to chant ‘We want our coats! We want our coats!'” said Martin, a Washington-area voiceover performer. “There were elderly women in this crowd, and they weren’t going down without a fight.”

Police were called, and the mob was sent out in the freezing cold, coatless.

“It’s like a massive high school prom, is the only way I can describe it, in terms of the crush of people and the level of sophistication,” said Sheila Tate, who was press secretary to Nancy Reagan. “It’s just packed.

The rest of the story describes the kind of situations I have spent my adult life avoiding. Should be some good photo/video ops.

http://twitter.com/inauguration

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A week or so ago I got a ping that @inauguration was following my Twitter feed. I assume they just searched all Twitter feeds for “inauguration” and found me. As I always do, I checked the profile page and found:

“Get tips and helpful scoop as you plan for the Presidential Inauguration on January 20, 2009 when Barack Obama takes the oath of office.”

There was a link to a website but I didn’t click it.

@inauguration has been a great source for news about the upcoming event. With links to lots of news sources.

I finally checked the url on the Twitter page and learned that the feed belongs to WUSA-TV in D.C. Thinking back, a lot of the tweets have taken me to pages on the WSUA website.

We’re they being sneaky by not clearly identifying the TV station? Doesn’t feel that way since I now know they pointed me to a variety of sources for relevant news about the inauguration.

My point here is WSUA didn’t just feed the latest news from the station website. They didn’t just promote their coverage. Someone was smart enough to understand how Twitter really works and use it. Cost: zero.

This will be the norm for any big event. And it won’t always be news organizations doing it. It will often be the event organizers. And should be since they will have the most information and have it first.

Yes, I could have set up a Google Alert for “inauguration” but adding @inauguration to my feed was just one-click.

Seasoned Twitter users will remind me there’s a hash tag (#inauguration) that aggregates tweets from ALL Twitter users, not just one source. True, but there’s a lot of noise in that stream. Takes too long to separate the wheat from the chaff.

And to bring it down to the individual level, I could set up a Twitter page just for my tweets from the event, so that my “followers” aren’t drowned in my tweets from DC. Probably won’t be posting enough for that to be a problem, however.

In conclusion… I quickly determined that the @inauguration Twitter feed had useful and interesting information. I didn’t notice or care who was behind the feed.

Jonathan Morrow on “Butt cheek blogging”

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“The next time you’re in a public event, such as a lecture, play, or ballgame, look at everyone’s body posture. People who are disengaged are usually leaning back, resting comfortably on both butt cheeks. It’s only when they really get into it that they begin leaning forward, putting all of their weight on a single cheek.” —  Copyblogger

Jonathan Morrow explains why this is significant for bloggers. If you’re not a blogger you can skip his post. I just wanted to post the paragraph above. For the record, I’m usually a one butt check kind of guy.