“Iowa. It’s cooler than you think.”

The Generation Iowa Commission, with help from the Iowa Department of Economic Development, has launched a website designed –among other things– "to keep young people from leaving the state."

GenerationIowa.com will eventually include written material, photos and videos submitted by young Iowans.  "We really wanted to make it a user generated content site. We want young folks across Iowa to send their stories, their photos, their videos…and really make it their own website," Rolland said. "We don’t want it to just be a state marketing website." [More on the story at RadioIowa.com]

One of the stories on the site ("High Life, Low Price") describes the advantages of living in Iowa compared to Manhattan. Amanda Brend cautions:

"Don’t let the bright lights of New York City blind you — the city is fabulous when you have a New York City-size paycheck. Here’s the download on my life as a New York City intern versus my current gig as a Des Moines entrepreneur."

"Here’s the download?" "My current gig?" Hmmm. I smell older person trying to write hip.

But wait. One of the comments displayed on the home page reads:

"Hi, This is Amanda Brend from Indianola. While I would like to take credit for such a well written article, I can’t, because I did not write this. I have never lived in NYC. I’m not sure why my name is posted on here, but I did not write this. I am, however, a huge advocate for Iowa and maybe someday I’ll be able to post MY story. Amanda"

Oops.

Here’s a screen shot of the home page and the story in question.

I like Iowa. But if you want to keep young people from leaving, you’re gonna need razor wire. Lots and lots of razor wire.

HRC: Headliner and Legend

MSNBC is airing an episode of their Headliners and Legends series from October 20, 1999. It’s a profile of Hillary Rodham Clinton. It’s accurate, as far as I know, and so flattering it could have been produced by her campaign. I tried –unsuccessfully– to find it online.

I’m watching and thinking, “Wow! You couldn’t buy that kind of publicity.” Then it hits me. Is NBC doing damage control?

“Hillary Rodham Clinton on Saturday morning ripped MSNBC over reporter David Shuster’s suggestion that Chelsea Clinton was “sort of being pimped out” by the campaign.

The Clinton campaign immediately demanded an apology and floated the possibility that Clinton would no longer participate in an MSNBC debate, scheduled for Feb. 26. The campaign did not explain under what conditions Clinton would participate in MSNBC’s debate.” — The Politico:

How about if NBC runs an hour-long special in the middle of a hotly contested primary campaign? This pre-empts the regularly scheduled programming, a show called Deadly Encounter.

How flattering was this profile? I’m voting for Obama but this segment had me thinking that HRC might be a good president. I’m okay now, but for a few minutes….

What you know, not what you sell

Sales trainer Chris Lytel points to a Wall Street Journal interview with Ram Charan, a business professor turned consultant and author (What the Customer Wants You to Know).

“It has become very hard to differentiate yourself in the eyes of the customer, for business to business sales. So salespeople should not sell the product anymore. They should find out what the customer needs, which will be a combination of products and services and thought leadership.”

“In the old game, one person could do the selling. In the new game, you need a team from your company. The reason you need a team is the solution you’re going to create is going to come form different parts of your company. That means salespeople have to be good leaders, to lead their team, and also persuade the customer team. Because customers also buy in teams.”

Thought leadership. Interesting concept. Increasingly, our “network radio” sales reps are finding that their clients want more than 30 second spots. I suppose you could say they always wanted more than spots… they wanted the sales or mind-share those “spots” could bring.

These days, it’s rare that the prospect doesn’t bring up the subject of the web as part of their marketing strategy. Knowing a little something about blogging and podcasting has been very useful.

Public radio and podcasting

Mark Ramsey points us to an interesting piece by “The Long Tail’s” Chris Anderson on how his listening behavior to public radio has been transformed by podcasting.

“I realized that I don’t really support my local affiliate. I love some of the shows it broadcasts and hate others. My attachments are to individual shows, not to a broadcast station. My engagement with public radio is at a more granular level than the affiliate.

Now that I get my radio via podcast, I don’t have to take the bad shows with the good. I’ve got an a la carte menu, and I assemble my own schedule with what I want and when I want it.

But look at the arc of history here. The podcast model is getting cheaper and more ubiquitously available (who doesn’t have a cellphone?), and it serves individual needs and taste better. Meanwhile the broadcast model, which is all about one-size-fits-all taste, is based on human labor costs and costly transmission equipment and is only getting more expensive. You can see how this story ends.”

I’ve had the same guilty thoughts about my own listening habits. I like a lot of NPR programs but listen to them as podcasts. And I would be willing to pay for the best shows (This American Life, for example).

IpodspeakerAnd my morning listening routine has improved with the purchase of a small speaker/doc for my iPod nano. Each evening iTunes downloads any new podcasts to which I’m subscribed, and syncs to the nano. In the morning I pop the nano into the speaker dock and listen to a perfectly customized line-up of progams.

Google gets into local news

Google News now allows you to localize a section of the stories. Scroll down just beneath the fold for the box to type in your city or zip code.

“This is pretty huge, folks, and it spotlights the need for everybody in the local news business to adopt best practices when it comes to unbundled distribution,” writes Terry Heaton. True enough, as Google News ranked #9 in Nielsen-Netratings for December — higher than USAToday.com and WashingtonPost.com.

If you’re a local news guy and look at this and say, “Ah, but they missed some stories!” … you’re missing the point.