Tag Archives: Terry Heaton

Early web influencers

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My blog clean-up project (ongoing) reminded me of these early-web influencers (for me). Some of these folks are still around but most are no longer the “stars” they were in the early days. Link to my posts below. (Descriptions by GPT 4o)

Visionaries, Theorists, and Futurists

  • Bruce Sterling – A science fiction writer and cyberpunk pioneer who explored the social and cultural implications of digital technology.
  • Clay Shirky – An influential thinker on Internet culture, crowdsourcing, and the power of decentralized networks.
  • Douglas Coupland – Coined “Generation X” and explored the cultural impact of digital technology in novels and essays.
  • Douglas Rushkoff – A media theorist who wrote about cyberculture, the social effects of technology, and digital optimism.
  • Kevin Kelly – Founding editor of Wired and a deep thinker on how technology shapes society and the future.

Journalists and Media Analysts

  • Dan Gillmor – A pioneer in citizen journalism, advocating for the participatory nature of news in the digital era.
  • Jeff Jarvis – A media critic who has been vocal about how the Internet disrupts traditional journalism.
  • Steven Levy – A tech journalist who chronicled the history of computing and the rise of the digital age.
  • Steve Outing – An early advocate for online news, exploring how journalism adapted to the Internet.
  • Terry Heaton – A television executive who recognized the shift from traditional media to digital platforms.

Tech Pioneers and Web Innovators

  • Chris Pirillo – Founder of Lockergnome, one of the earliest online tech communities, helping people understand software and the web.
  • Dave Winer – A key figure in the development of blogging, RSS feeds, and podcasting technology.
  • David Weinberger – Co-author of The Cluetrain Manifesto, which framed how businesses should adapt to the Internet age.
  • Doc Searls – Another Cluetrain Manifesto author, emphasizing user empowerment and open-source principles.
  • Jakob Nielsen – The godfather of web usability, setting foundational principles for user-friendly web design.

Marketing and Culture Shapers

  • Halley Suitt – A prominent blogger and voice in the early blogosphere.
  • Hugh MacLeod – Known for his “gapingvoid” cartoons and commentary on creativity and business.
  • Mark Ramsey – A key voice in digital radio and podcasting strategy.
  • Scott Adams – Creator of Dilbert, which captured the absurdities of tech and office culture.
  • Seth Godin – A marketing guru who popularized permission-based marketing and how digital culture changes business.

Entrepreneurs and Digital Business Minds

  • Mark Cuban – Made his fortune selling Broadcast.com to Yahoo, later becoming a major figure in sports and media streaming.
  • Nikol Lohr – Less widely known, but active in early online DIY culture and communities.

Why local TV is alive (if not well)

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I avoid local TV like dog poop on the sidewalk but it seems to be alive and well, perhaps for the same reasons millions of people still use AOL. Here’s a couple of pulls from a commentary by Terry Heaton, a guy who seems to know a lot about TV

“The concept of network content distribution through local affiliates is what’s being challenged by the Web. Local broadcasters are middlemen in the delivery of network content to the masses, and that was fine in a world absent horizontal connectivity. My version of Gilmore’s Law is that “the net regards middlemen as  failures and routes around them,” and I’m not alone in this thinking. The networks simply can do their thing far more efficiently — and thereby, profitably — by going directly to consumers.”

Oh, now I remember why I stopped watching local TV.

“Local television is still atop the heap in terms of delivering the goods for certain advertisers, most notably political candidates. Saturating the airwaves — especially in key states — with ads for those running, delivers incredible profits for local broadcasters. This is not going to change, and absent some major innovation that pushes campaign managers elsewhere — perhaps mobile? — the money is going to continue to support local broadcast companies.”

700 Club

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“We had unwritten policies in place at The 700 Club, for example, that denied access to overweight people. We required people who wrote to us to report a “miracle” to include a photograph, so that we could filter people out based on how they looked. We wanted youngish, intelligent, attractive and articulate people to counter the view that Christians are all stupid Bible-thumpers. We very rarely, if ever, invited guests on the show that were overweight or fit the stereotypes discovered in the Gallup study. When crowd shots were taken in the studio, the camera operators were advised to zoom in on the most attractive people in the audience. None of this was written down, of course; it was just understood.”

Terry Heaton was a producer for the 700 Club in 1981

When experts don’t seem so “expert”

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This is an excerpt from a post by Terry Heaton, one of the handful of thinkers I look to first for an understanding of what’s happening in the world. The link to his post is below, but the following paragraphs can stand on their own.

Our culture is based upon hierarchical layers of “expertise,” some of it licensed by the state. This produces order, which Henry Adams called “the dream of man.”

It also produces elites, the governing class, those who call the shots for others not so fortunate as to occupy the higher altitudes. This is the 1% against which the occupiers bring their protests, their dis-order.

We used to think that elites and hierarchical order were necessary for the well-being of all, but that idea is being challenged as knowledge — the protected source of power (and elevation) — is being spread sideways along the Great Horizontal. It’s not that we’re so much smarter than we used to be; it’s that the experts don’t seem so “expert” anymore, because the knowledge that gave them their status isn’t protected today. Anybody can access it with the touch of a finger.

This is giving institutions fits, and each one is fighting for its very life against the inevitable flattening that’s taking place. Medicine wants no part of smart and informed patients and neither does the insurance industry. The legal world scoffs at the notion that they’re in it for themselves as they occupy legislatures and create the laws that work on their behalf. Higher education increasingly touts the campus experience over what’s being learned, because they all know that the Web has unlimited teaching capacity. Government needs its silos to sustain its bureaucracy, but the Great Horizontal cuts across them all.

I added the emphasis in graf 3. For me, this is The Big Idea of the early 21st century. The high-speed smart phone in my pocket means you don’t necessarily know more than I do, so why the fuck should you be in charge?

What an exciting time to be alive. And sure to get exciting-er.

 

“If I can just hang on for another couple of years”

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“This idea of “hanging on for another few years” isn’t just dangerous; it’s suicidal. I know this comes off as harsh, but media companies should be asking themselves this question (actually, they should have been already): Is our topmost leadership capable of looking past their personal needs to do what’s right for the company in the long run? In the answer to that question lies the future of all media.”

— Terry Heaton