Sivad is “Davis” spelled backward

Growing up in Kennett, Missouri, in the 50’s and 60’s, we got our TV from Memphis, 100 miles to the south. But we were blessed with a great selection of movies. One station, WHBQ, billed their offerings, “Million Dollar Movies.” And there was a great sub-set of horror movies (Dracula, Wolfman, Frankenstein, etc) presented as Fantastic Features. The Monster of Ceremonies was SIVAD, the only vampire with a hush-puppy southern accent.

How big was Sivad? He drew 30,000 fans to the Mid-South Fairgrounds, breaking the Beatles attendance record). You can learn more about Sivad and alter ego Watson Davis here.

Much thanks to Charles Jolliff for tipping us to this pop-culture flash-back.

Is this the future of advertising?

First, I am assuming this was a paid commercial. And I’m assuming Domino’s Pizza paid a premium. The ultimate “live read.” As I watched, I realized I was paying very close attention, trying to figure out what I was seeing.

Whose idea was this? The show’s writers? You damn well better have good writers if you’re going to try this. Was it Domino’s idea? Their ad agency?

My next thought was, this is a one trick pony. You can’t do this every night. Or even every week. But then it hit me, you wouldn’t need to. This segment had 100% of my attention. I clearly got the message that Domino’s Pizza was trying to make their product a lot better. I don’t need to see some mindless 30 second spot over and over.

This… whatever it is… didn’t insult my intelligence. It played to it in a tongue-in-cheek manner ideally suited to those who watch The Colbert Report. I have no trouble imagining an advertiser paying big bucks for this.

Mel Karmazin interview: “Fucking with the magic”

Mel Karmazin is the CEO of Sirius Satellite Radio. Before that he was head of CBS Radio. For most of his career he has been known as a “Wall Street darling” for his ability to drive up the price of his various companies’ stock. Don Imus frequently referred to him as the Zen Master. Let’s just say he knows a lot about radio and advertising. I was struck by his description of advertising and frank assessment that Google was “fucking with the magic.”

“I loved the model that I had then. At that point I had… I was the CEO of  CBS and I had a model where you buy a commercial… if you’re an advertiser you buy a commercial in the Super Bowl and, at that time, you paid two-and-a-half million dollars for a spot and had no idea if it worked. I mean, you had no idea if it sold product… did any good… I loved that model! That was a great model! And why …if I can get away with that model… if I’m in the business where I can sell advertising that way, why wouldn’t I want to do it?

No return on investment. And you know how everybody looks for return on investment? We had a a business model that didn’t worry about return on investment and then here comes Google. They screwed it up. They went to all these advertisers and said, we’ll let you know exactly what it is.”

Oooh. Reminds me of the old saw, “I know that only half of my advertising works, I just don’t know which half.” The full interview is worth a watch and confirmed my feeling that a real sea change (in advertising) is taking place.

“The Age of Media Agnosticism”

In an essay titled The Age of Media Agnosticism, Steve Rubel cites a study by the Poynter Institute that identifies seven classes of news consumers and the beginning of a “new era of media agnosticism.” First, the 7 types:

  • Traditional: those who devote a set amount of time to their news habit every day;
  • Passive: multi-taskers who don’t devote time to news but have an “ambient awareness” and tune in as their interest is piqued;
  • Pursuit: people who seek out a specific piece of information, such as the full version of a story they heard about;
  • Social: under 30-types who rely on the news to “find them” via social networks;
  • Partisan: individuals who turn to select news providers based on their own outlooks (e.g. DailyKos or FOX News);
  • Continuous: “information addicts” who are always plugged in; and
  • Post-traditional: news consumers who get it all online and have “loose loyalties” for certain sites.

I’ll put myself in one or both of the last two types. And for those of us in or near the news “business,” Mr. Rubel’s final takeaway:

“Faced with infinite choices, powerful search tools and equally helpful friends, we’re adapting our habits and becoming less loyal to general sources than we once were. Many rely on the news to find us rather than our needing to seek it out. Those who do hunt for news are likely to do so via a single outlet of their choosing and/or a search engine, or even YouTube.”

Pimp my netbook

Local artist Jim Dike pinged me for advice on a new computer and wound up buying a Dell netbook. He wanted good battery life and reports the new Dell can run for 8 hours on a charge.

And it will look smashing the entire time. All you need is some clear sticker paper and colored sharpies (and a pick-up truck load of talent). Not sure how I feel about putting “sticker paper” on m precious MacBook Pro, but I’m tempted.

Quantum Enigma

For some years I’ve been fascinated by, and reading about, time. Which pretty quickly gets you into the realm of quantum theory. Recently I’ve come across some wonderful books suitable for folks like me that needed “assistance” getting through college algebra.

Quantum Enigma is co-authored by Bruce Rosenblum and Fred Kuttner, who teach physics at the University of California at Santa Cruz. If you suspect that things are not as they seem, I highly recommend this book.

I bring this up in an effort to understand —and explain— how my last post here was on Christmas Eve, almost 3 days ago, and yet no perceived time has “passed” for me.

UPDATE: The above was first posted on 12/27/09.  I have since finished this book. It was a challenging read and much more about physics than consciousness. Unless otherwise indicated, the quotes below can be attributed to the authors, Bruce Rosenblum and Fred Kuttner.

“In the beginning there were only probabilities. The universe could only come into existence if someone observed it. It does not matter that the observers turned up several billion years later. The universe exists because we are aware of it. – Martin Rees

“Space almost instantly expanded, or “inflated,” at a rate much faster than the speed of light. Starting from something vastly smaller than an atom, the entire universe we observe today presumably inflated almost instantaneously to the size of a large grapefruit.”

“The chance  that a livable universe like ours would be created is far less than the chance of randomly picking a particular single atom out of all the atoms in the universe.”

“Consider how improbably you are — the improbability of someone with just your unique DNA being conceived. (Millions of your possible siblings were not conceived. And now go back a few generation.) With those odds, you’re essentially impossible.”

“It is hard to imagine something truly astonishing that we don’t initially rule out as preposterous.”

Avatar

First movie of the new year. I’m pretty good about keeping track of what I read (thanks to Library Thing) but tend to overlook movies. Perhaps because we don’t go that often these days.

Avatar was my first 3-D movie since House of Wax with Vincent Price (1953, Ritz Theater in Kennett, MO). The glasses are more comfortable and the effect as pretty amazing. Rather than things zooming out into the audience, I found myself pulled into the movie.

I very much enjoyed the movie. The helicopter pilot brought back memories of Aliens. I never figured out why Sigourney Weaver’s character always had on hiking boots when she was in the alien avatar.

It will be the height of cool to not like this movie.

Pick your decade: Frustration or Change

I should just point www.smays.com to Seth Godin’s blog. Maybe change to WhatHeSaid.com. Mr. G picks two important trends for the coming decade. I’m opting for “change” over “frustration,” but you should read the full post.

Change: The infrastructure of massive connection is now real. People around the world have cell phones. The first internet generation is old enough to spend money, go to work and build companies. Industries are being built every day (and old ones are fading). The revolution is in full swing, and an entire generation is eager to change everything because of it. Hint: it won’t look like the last one with a few bells and whistles added.

In my experience, the people who poo-poo the idea of radical change usually have the most invested in keeping things the same. Good luck.

AP Mobile

During my “on air” days (the ‘70s and early ‘80s), the AP teletype was our station’s connection to the world. During the late 80’s and early 90’s, I spent a good bit of time trying to create a low-cost alternative (mostly for radio stations) to the AP’s wire service. This morning I downloaded AP Mobile to my iPhone.

I have a feeling it will become my default app for news. Text, photos, video… it’s all there. I can flag topics of interest and AP Mobile will “push” those to me. And if I see a story and want to “report” it to AP, the app makes it easy.

Associated Press used to be pretty protective of it’s stories. Perhaps they still are, I would have no way of knowing. The old radio guy in me can’t help thinking of this is a tiny version of the old teletype. And my next thought is, “How could the AP police all of the broadcasters and keep them from using AP stories without paying for it?”

The answer is, I’m afraid, they don’t care. Would I rather have the full-featured, on-demand experience offered by AP Mobile… or hear my local “announcer” read it to me?