Tag Archives: XM Radio

RadioIowa.com

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My next “small histories” project will be an Internet timeline showing when and how the company I worked for viewed and used this new technology. We registered our first domain (Learfield.com) on August 30, 1995 but didn’t do much with that (corporate) site. In July of 1996 we created a site for one of our news networks (Radio Iowa) but I don’t recall what kinds of content we were posting in those early days.

By November of 1999 we had gotten the hang of things and were putting up a lot of news (text and audio). The Iowa Caucuses pulls lots of attention to the state every four years and our network created a feature called Campaign Countdown. Our website made it possible to extend the life of the stories we fed via the radio network and reporter O. Kay Henderson cranked out a LOT of stories and interviews, all of which went online.

As we moved and updated servers and software, much of this content was lost. Or so I thought. While poking around on the Internet Archive WayBack Machine this weekend I found the Campaign Countdown reports.

The design of the website is nothing to write home about (that’s on me) but he history is real and — thanks to the Internet Archive — preserved. (I made a donation and hope you will, too). From this screenshot (partial) of our Affiliates page and you can see that about half of the stations had websites in 1999.

In my experience, radio stations were slow to embrace the Internet. There were a lot of reasons for this. Some good and logical, some not. Most of the programming on small market stations was music and licensing and technical issues made it impractical to “stream.” I’m not sure we had that word in 1999. And why, many station managers asked, should I go to the expense and effort of creating a website when everyone we care about (advertisers and listeners) can hear our programing on the radio? Duh. And nobody was going to listen to music on a computer. (iTunes, the iPod, and XM Radio came along in 2001. Podcasting in 2004)

Chipotle FM

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I eat at Chipotle’s a couple of times a week. On Friday I realized I was bobbing my head in time with the song coming from the restaurant sound system. Didn’t recognize the song or the artist. Thinking back, it occurred to me the music there was always to my liking. So I asked Google “do all Chipotle’s restaurants play the same music?” and found the answer in a story at Businessweek (yes).

Chris Golub the founder and sole employee of Studio Orca which “creates customized playlists for restaurants tired of putting their dining atmosphere in the hands of Pandora or Sirius XM Radio. His job consists of researching music, discovering bands, and asking questions such as, “Would you rather hear folky banjo music or classic Motown as you eat your steak burrito bowl?”

“Golub runs Studio Orca out of his spacious apartment in a Brooklyn high-rise. There he spends 8 to 10 hours a day researching music for Chipotle, which lets him play anything he wants. “I’m looking for songs that make you want to dance around your kitchen in your socks and underwear before you’ve even had your second cup of coffee,” he says. “Not many songs can do that.” Golub listens to about 500 songs before he finds one that will work.”

“Chipotle’s 1,500 stores all play the same music. […] Four times a month he loads up his iPod with 15 to 20 new tracks and goes to a restaurant in Manhattan’s Chelsea neighborhood to see how they sound in the store. Once a month he sends the updated list to Mood Media, formerly known as Muzak, which then streams the mix over the online service Rdio and into every Chipotle store.”

Search “cancel xm radio”

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I cancelled my subscription to XM Radio a couple of years ago and it was such a hassle I shared my experience here. That post continues to generate comments and Google juice. First, the latest comment:

“Even though my credit card expired, they continue to send me bills. I have called numerous times to cancel but they refuse to do it. Instead, they continue to bill me through the mail and call relentlessly for the money. I am on hold now for at least 45 min. This is a problem that every XM subscriber should be aware of.”
How do these lost souls find there way to my obscure little post? Google search “cancel xm radio”

More than 10 million search results and the 2nd one (right after the company FAQ page) is a bunch of folks with horror stories about the company.

Mel Karmazin interview: “Fucking with the magic”

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Mel Karmazin is the CEO of Sirius Satellite Radio. Before that he was head of CBS Radio. For most of his career he has been known as a “Wall Street darling” for his ability to drive up the price of his various companies’ stock. Don Imus frequently referred to him as the Zen Master. Let’s just say he knows a lot about radio and advertising. I was struck by his description of advertising and frank assessment that Google was “fucking with the magic.”

“I loved the model that I had then. At that point I had… I was the CEO of  CBS and I had a model where you buy a commercial… if you’re an advertiser you buy a commercial in the Super Bowl and, at that time, you paid two-and-a-half million dollars for a spot and had no idea if it worked. I mean, you had no idea if it sold product… did any good… I loved that model! That was a great model! And why …if I can get away with that model… if I’m in the business where I can sell advertising that way, why wouldn’t I want to do it?

No return on investment. And you know how everybody looks for return on investment? We had a a business model that didn’t worry about return on investment and then here comes Google. They screwed it up. They went to all these advertisers and said, we’ll let you know exactly what it is.”

Oooh. Reminds me of the old saw, “I know that only half of my advertising works, I just don’t know which half.” The full interview is worth a watch and confirmed my feeling that a real sea change (in advertising) is taking place.

Cancelling XM Radio

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This post from a year ago is still getting comments. The latest from “Will”:

“Just canceled. Used the corporate customer relations number. XM had my account all screwed up. They deactivated my account and would not waive the $14 reactivation fee. I asked if they could not or would not. They said they could do it, however, go %^&$ yourself. (not quite in those terms) I’ve been with them since inception and had up to 5 radios at one time. Kept canceling a radio every time they raised the family plan prices. Very short sited company. At least I saved a few hours on hold finding this number on this blog.”

My little post is 4th result of almost 98,000 search results. And all of the comments are in this vein. Doesn’t this scream that the company knows they won’t make it and have adopted a scorched earth strategy?