“A business model in decay”

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“…the creation of content that will be supported by ads is a business model in decay. Abundance isn’t the problem; it’s that the advertisers are now in the content business themselves, and this is a rapidly-growing sector of the advertising world. Advertising is in a full-blown revolution, as company after company discovers they don’t need media the way they used to, because they’ve become media companies themselves.”

Terry Heaton says there is no “content business” anymore and that’s not the business we (his clients) were in anyway.

“We’ve always been in the advertising business, although it sure looked and felt like we were in the content business. Our bottom lines were/are determined by advertising, and that’s the real business we’re in. Media companies need to accept that and move on to finding creative ways to enable commerce in our markets.”

Since posting the excerpts above, I’ve been remembering my days in small-market radio during the ’70s and early ’80s. I was an announcer and program director, but never in sales. We thought of ourselves as “talent.”

It was clearly understood by us that the advertising was the means to the end of creating the information and entertainment (mostly recorded music). We had to pay for all this wonderful stuff we were doing.

What the sales people believed –an management knew– was the news and music and all the rest was merely a way to attract ears for the commercials we sold to advertisers. We were not in the music business or news business… we were in the advertising business.

If you doubt that, go back and listen to this interview with Congressman Paul C. Jones to built the radio station. Or read the recollections of Joe Bankhead, who was one of the stations first salesmen. It was clearly about serving the businesses in the area. They were more than willing to put on any kind of programming that would attact enough listeners to satisfy a sponsor.

Cognitive Surplus: The Great Spare Time Revolution

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“Someone born in 1960 has watched something like 50,000 hours of television already. Fifty thousand hours—more than five and a half solid years.”

Sweet Mother of God! I can tack another 7 or 8 years on that. That daunting stat is from an article in latest issue of WIRED Magazine in which Clay Shirky and Daniel Pink share some thoughts on what Mr. Shirky calls the “cognitive surplus”:

“Television was a solitary activity that crowded out other forms of social connection. But the very nature of these new technologies fosters social connection—creating, contributing, sharing. When someone buys a TV, the number of consumers goes up by one, but the number of producers stays the same. When someone buys a computer or mobile phone, the number of consumers and producers both increase by one. This lets ordinary citizens, who’ve previously been locked out, pool their free time for activities they like and care about. So instead of that free time seeping away in front of the television set, the cognitive surplus is going to be poured into everything from goofy enterprises like lolcats, where people stick captions on cat photos, to serious political activities like Ushahidi.com, where people report human rights abuses.”

“Cognitive Surplus.” I love the very idea of that. I’m not sure I would be a better person had I spent those 50,000+ hours blogging instead of watching Maverick, but I would be different. And if I had to choose today, it would be an easy call. Come to think of it, I am choosing.

Downtown Rotary rocks Posterous

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Jefferson City has four Rotary Clubs. Learfield Honcho Emeritus Clyde Lear belongs to the “Downtown Rotary Club” and he asked me to meet with a few of the members to explore the idea of a blog. We got together a couple of weeks ago at the Coffee Zone and after asking some questions, I suggested they start with Posterous.

Before I show you their progress, you have to see what they had before.

This really isn’t their fault. They had no way to update the site or improve it’s design. But they felt like they had lots of stuff they’d like to share with their members and the public. For those that haven’t seen my earlier posts on Posterous (as in ‘pre-posterous’), it’s a blogging platform or a “life-streaming” tool or both… but it doesn’t matter. The best part of Posterous is the ability to post by email. Photos, videos, audio, whatever.

In the screenshot below, they have photo and audio of a talk by MU Football Coach Gary Pinkel. Rotarian Jason Jett says he recorded the audio on his iPhone and just mailed it off to the new site. Simple as that.

While the Downtown Rotary Club tends to skew a little older than the other clubs, I’ll be very surprised if any of them one has a cooler, more content-rich site. Posterous is a great solution. Free, simple to use, and getting more features all the time.

The Log Cabin

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“The Log Cabin was famous for its barbecue sandwiches and curb-service beer. You simply pulled into the pot-holed parking lot surrounding the tiny building… tooted your horn… and a waitress could come out to the car and take your order. If it was dark enough or the waitress was in a good mood… it was possible to buy a beer before reaching legal drinking age. I have no idea what kind of license allowed them to do business this way.”
Wow. This is a rare find, indeed. I have never seen a photo of the Log Cabin. I’m not sure how someone got this one without getting a serious ass kicking. The Log Cabin parking lot was dark! If the Log Cabin fry cooks didn’t invent curly fries, they perfected them. [Photo courtesy of Dennis Dean]

The president and my First Lady

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Earlier this year, Barb attended an event for President Obama in St. Louis. I’m pretty sure you only got a hug if you wrote a check but it’s still a nice picture.

I’m not thrilled with everything our president has done (or not done) but if I were, someone else would be pissed, so…

I wish him well.