The Facebook Effect

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The sub-title of David Kirkpatrick’s book is, “The Inside Story of the Company That Is Connecting the World.” I like the idea of connecting the world and I’m finding Kirkpatrick’s book a real page-turner. While I can’t seem to fit Facebook into my online life, I want to understand it’s brief history while watching it being made.

UPDATE: I’ve finished the book and rank it among the most interesting I have read this year. Or, in a long time. David Kirkpatrick had me on the edge of my seat from cover to cover. After the jump are some excerpts that got some highlighter.

The Facebook Effect happens when the service puts people in touch with each other, often unexpectedly, about a common experience, interest, problem or cause.” pg 7

As Facebook grows and grows past 500 million members,one has to ask if there may not be a macro version of the Facebook Effect.Could it become a factor in helping bring together a world filled with political and religious strife and in the middle of environmental and economic breakdown? A communications system that includes people of all countries, all races, all religions, could not be a bad thing, could it? pg 9

“The most important investment theme for the first half of the twenty-first center will be the question of how globalization happens. If globalization doesn’t happen, then there is no future for the world. The way it doesn’t happen is that you have escalating conflicts and wars, and given where technology is today, it blows up the world. There’s no way to invest in a world where globalization fails.” — Peter Thiel pg 9

Were the growth rates of both Facebook and the Internet to remain steady, by 2013 every single person online worldwide would be on Facebook.  pg16

“I think what we’re doing is more interesting than what anyone else is doing, and that this is just a cool thing to be doing. I don’t spend my time thinking about (how to exit).” — Mark Zuckerberg  pg 139

“The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end and pretty quickly.” — MZ  pg 199

Facebook is founded on a radical social premise — that an inevitable enveloping transparency will overtake modern life.  For better or worse, Facebook is causing a mass resetting of the boundaries of personal intimacy.  pg 200

Facebook now sits squarely at the center of a fundamental realignment of capitalism. Marketing cannot be about companies shoving advertising in people’s faces, not because it’s wrong but because it doesn’t work anymore.”  pg 263

In seventeen countries around the world, more than 30 percent of all citizens — not Internet users but citizens  — are on Facebook. — Facebook Global Monitor  pg 275

Imagine you’re at a football game and your mobile device shows you which of your friends are also in the stadium — perhaps even where they’re sitting. Maybe it could tell you who in your section of the stands has attended exactly the same games as you in the past. Or who is a fan of the same teams as you. This may seem cool to many users. To others it may feel Orwellian.  pg 316

Facebook might even begin to function as a sort of auxiliary memory. As you walk down a street you could query your profile to learn when you were last there, and with whom. Or a location-aware mobile device could alert you to the proximity of people you’ve interacted with on Facebook, and remind you how.  pg 317

(Mark Zuckerberg) wants to rule not only Facebook, but in some sense the evolving communications infrastructure of the planet. pg 31

The closer Facebook gets to achieving its vision of providing a universal identity system for everyone on the Internet, the more likely it is to attract government attention. Facebook could have more data about you that governments do. pg 328

“Facebook Connect is basically your passport — your online passport. The government issues passports. Now you have somebody else worldwide who is issuing passports for people. That is competitive, there’s no doubt about it. But who says issuing passports is government’s job? This will be global citizenship.” — Yuri Milner, Russian FB investor pg 328

The average age of (Facebook’s) 1,400 employees is thirty-one. pg 331

Facebook is changing our notion of community, both at the neighborhood level and the planetary one. It may help us to move back toward a kind of intimacy that the ever-quickening pace of modern life has drawn away from. pg 332

“Rapidly, we approach the final phase of the extensions of man — the technological simulation of consciousness, when the creative process of knowing will be collectively and corporately extended to the whole of society.” — Marshall McLuhan, Understanding Media: The Extensions of Man (1964) pg 332

Facebook aims to assemble a directory of the entire human race, or at least those parts of it that are connected to the Internet. pg 333

Pandora

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I really, really hope small town radio stations figure out how to survive and thrive in this new media world in which they find themselves. If I had The Secret Nazi Formula, I send guys out on motorcycles (with sidecars) to each and every station. But I don’t.

I’m taking a vacation day, sitting in the Coffee Zone fine-tuning one of my Pandora channels (“stations?”). I’d like to share just a couple of features:

For those unfamiliar with Pandora, it’s a streaming music service. You start by picking a song or artist and Pandora starts playing songs based on that information. You vote thumbs up or thumbs down on each song, and Pandora just keeps refining the music you hear.

If it all starts sounding a bit too similar, you can “Add Variety” (see image above). For example, I added Paul Simon and Brandi Carlile to my Pomplamoose channel. The result is so finely tuned to my musical tastes, I don’t see how any radio station could match it. They could not. And with every song I listen to (or don’t) my channel gets better.

Pandora also gives me the option to share my creation and find others who like the same music.

So. What’s missing? Commercials? Weather? Sports? News about the oil gushing into the Gulf? A funny guy to talk over the beginning of my songs? Weekly specials from my local supermarket? Maybe.

iPhone 4

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I knew I’d upgrade but I didn’t expect to be excited by the new iPhone 4. The front-facing camera and video chat didnt seem like something I’d use that much (I believe I said that about the original iPhone). But after watching the FaceTime video I’ve changed my mind. Once again, Mr. Jobs knows what I want before I do.

There is no 26 Year Pin

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Today marks the beginning of my 27th year at Learfield, the company I work for. There’s not much to say that I haven’t shared here already. On my drive to the Coffee Zone, I made a mental list of those who have been with the company longer: Clyde, Clarice, Joyce, Roger, Greg, Charlie, Bob… that’s about it.

The nature of our business has changed a good bit but the culture is –remarkably– still pretty much intact. No small feat, given that we now have hundreds of employees in offices scattered throughout the company. But our senior managers make a real effort at sharing the best of who we are as a company with new employees.

So this is one of those “If you’re happy and you know it, grab your ass!” posts. And if pushed to finish with a bit of wisdom, it might be that the company you work for and the people you work with are as important as the work you are doing.

Google Buzz Redux

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I’ve been (unconsciously) dividing web stuff into two piles. Something that has a little shelf-life (to me or others), and stuff that does not.

Increasingly, the first group is being made up of things I have written or created. These usually get posted here at smays.com. In the days before YouTube, Flickr, Twitter, and all the rest… pretty much everything was posted here because there was nowhere else to park them. (This became very clear to me during my recent weeks-long clean-up.)

The second pile really never makes it to pile status. It’s commonly referred to as a “stream.” Bits and pieces that flow by but don’t warrant saving in the sense described above. In fact, tags and permalinks make it easy to find just about anything that drifts by.

There’s no real point to this post other than I’ve been thinking about this, so I write about it.

I’ve added Google Buzz back to my Gmail page and think I might make it the stream into which my other little tributaries flow. It really seems well-suited for this. If you’re a regular here and use Buzz as well, let me know.

I won’t abandon the blog because I have a good bit invested in it and it has more of a permanent quality to it. A place that I own and control.

Escape

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For me the Big Surprise App for the iPad has been a couple of the drawing programs. SketchBook Pro by Autodesk is a blast.

Fictional passwords : The Girl Who Kicked the Hornet’s Nest by Stieg Larsson

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I’m reading The Girl Who Kicked The Hornet’s Nest by Stieg Larsson. The final book (Larsson died in 2004) featuring Lisbeth Salander, ” the best hacker in Sweden.” I’m not spoiling anything by sharing this passage of what has to be one of the more secure log-in’s:

“She started by going to a website that advertised rather uninteresting pictures by an unknown and not especially skilled amateur photographers named Gil Bates in Jobsville, Pennsylvania. Salander had once checked it out and confirmed that the town of Jobsvile did not exist. Nevertheless, Bates had taken more than 200 photographs of the community and created a gallery of small thumbnails. She scrolled down to image 167 and clicked to enlarge it. It showed the church in Jobsville. She put her cursor on the spire of the church tower and clicked. She instantly got a pop-up dialog box that asked for her ID and password. She took out her stylus and wrote the word Remarkable on the screen as her ID and A(89)Cx#magnolia as the password.

She got a dialog box with the text [Error–you have the wrong password] and a button that said [OK–try again]. Lisbeth knew that if she clicked on [OK–try again] and tried a different password, she would gt the same dialog box again–for years and years, for as long as she kept trying. Instead she clicked on the ‘o’ in Error.

The screen went blank. Then an animated door opened and a Lara Croft-like figure stepped out. A speech bubble materialized with the text [WHO GOES THERE?]. She clicked on the bubble and wrote Wasp. She got the instant reply [PROVE IT–OR ELSE…] as the animated Lara Croft unlocked the safety catch on her gun. Salander knew it was no empty threat. If she entered the wrong password three times in a row the site would shut down and the name Wasp would be struck from the membership list.”

Which reminded me of this password (to the CIA database) from the novel, Bangkok Tattoo:

AQ82860136574X-Halifax nineteen [lowercase] Oklahoma twenty-2 BLUE WHALE [all uppercase] Amerika stop 783