Riding the Email Short Bus (NRN)

Email from Bill to Mary and 5 others on their project team:

“The meeting has been moved back to 10 a.m. on Friday”

Mary replies, “I’ll bring donuts,” and –of course- hits the REPLY ALL button.

Team member Mike cleverly chimes in (with REPLY ALL): “Make my chocolate!”

To which team member Betty responds, “I’m on a diet.” Again, REPLY ALL.

Team member smays (screaming at the top of his lungs!) REPLY ALL:

“I don’t have time to be part of your witty banter. My in-box if filled to overflowing. Chat amongst yourselves if you have the time (and it appears you do), but don’t include me with your clueless REPLY ALL to every dumb-ass email that comes your way. I’m sorry, I just don’t care. And –believe it or not– the only people that do, are the other morons keeping this inane ping-pong match going.”

NRNAnd while I’m on the subject, you don’t need to thank me every time I send you an email. I know you are grateful. I won’t think less of you if I don’t get a “Thanks!” reply to… every… email… I send. In fact, my opinion of you will jump up a few notches.

Let’s try this. If you see “NTN” (No Thanks Necessary) or “NRN” (No Reply Necessary) in the subject line of the email I send to you… you don’t have to thank me or reply. You just saved us both a few precious seconds.

I would open the comments on this post but I know many of you would not be able to resist saying, “Thanks!”

“Science Fiction Punk Psychedelia”

“I google-image searched “Hippy Witch” and came across this picture. I think it’s a fantastic image!!

Halloween 1974

Anyway, I’m a musician and I wanted to use it as the sleeve for a single I’m doing for a label called “HoZac.” The name of my “band” is Blank Dogs, it’s a home-recording thing and this picture fits the sound perfect. I guess I’d describe it as “Science Fiction Punk Psychedelia.”

It wouldn’t be used ironically, or poked fun at, I just think it’s a super-great photo and I was wondering if I could get your permission to use it. It’s an indie label and they wouldn’t be able to pay anything for it’s use, but maybe you think it’d be cool!”

Running after the Cluetrain

I spent a lot of energy in the late 90’s trying to convince people I worked with (and anyone I could get to listen) the Internet was a force to be reckoned with. Something that would touch and change every part of our lives and our business. There was plenty of eye-rolling and rib-nudging. Then, one day, I didn’t have to say another word. Anyone with a functioning cortex understood the Internet wasn’t just happening… it had happened.

Five years ago I started blogging and, a couple of years later, listening to podcasts. Again, I tugged at a few sleeves and suggested these tools would be/could be/should be part of what we do. The reactions were very similar.

As I swill Rocket Fuel and surf away another Saturday morning, I come across story after story about how people, company organizations are blogging and podcasting. Out of habit, I started to forward these to those who would (or should) want to know…and I stopped.

No need. If you don’t get it by now, you won’t. I’ll continue to post on these topics (until even that seems pointless), but I won’t spend every evening tip-toeing up and down the hall, sliding these links under co-worker’s doors.

Whew. Glad that’s over.

Sheryl Crow Yard Sale


What’s a pop star do with clothing and costumes she can no longer wear? Goodwill? Salvation Army? Sheryl Crow sends hers home to Kennett where they wind up in a tiny room on the second floor of what was once the Cotton Exchange Bank. It’s now “The Bank,” an antique shop run by Mary Jo Byrd. She sells Ms. Crow’s duds and the proceeds go to the Delta Children’s Home. I did make a purchase and will post on that later.

No pictures! No pictures!

Hy-Vee DeliMy favorite Hy-Vee Supermarket reopened today after a year-long renovation and expansion. I stopped by to get some lunch from the deli (where I get 90% of my hot meals) and took a photo. I would have taken more but one of the corporate neckties came running over to tell me I couldn’t take photos. You can see half of him in this picture.

“It’s okay,” I told him, “I’m a regular. My wife’s out of town on business and couldn’t be here so I’m gonna send her a photo.”

“There will be ‘approved photos’ in the local newspaper. I have no way of knowing what you’re going to do with any pictures.”

I’m sure that…let’s call him “Phil”…Phil has every legal right to tell me I can’t take a photo in his new store. Underlying his panic at the sight of my little Casio, however, is his lack of trust in a customer. He assumed I’d do something nefarious, like race down to Gerbe’s (a competing store)…

smays: (Pant, gasp) “I’ got ’em! I got ’em! Photos of the new deli at Hy-Vee!”
Gerbe’s Store Manger: “Quick, let’s see ’em. We’ve got to plan our strategy!”

As I was checking out, one of the local Hy-Vee guys came over to ask what was going on and I explained.

“What?! (exasperated sound) He’ll be gone tomorrow. You can come back and take as many photos as you like.”

Trust.

So, “Phil,” this post is for you. I’m thrilled to have a bigger, newer, better Hy-Vee and plan to spend even more time and money in your great store. Give my best to the guys in marketing and public relations.

Home delivery

NewspaperOn the drive home this evening, I got behind the guy that delivers newspapers. He was weaving a bit as he frantically stuffed The Daily Bugle into those pink newspaper condoms before throwing them into the bushes. As I watched, I had to wonder about the future of this job, not to mention the economics. I can’t believe the job pays much and by the time you buy gas, how can the math work out?

I also wondered if the guy is a web-head like me. Does he keep up with the challenges facing newspapers (or maybe they’re doing better than we think). Is he thinking –with every paper he flings: “Man, I gotta find another gig. This ain’t gonna last.”

He probably has more important things to worry about and is happy to have the job. And this Internet thing could just be a fad.

Relaunching news websites

Learfield NetworksOne of the first Learfield networks to have a website was Radio Iowa, our state news network in Iowa. That must have been around 1996 and it was created (using Frontpage) by Dan Arnall and Allen Hammock, a couple college guys we hired to help us figure out “this Internet thing.”

Dan and Allen went on to pursue new adventures a long time ago. And we’ve added lots of websites –for our company and for clients– since those early days.

This week we relaunched RadioIowa.com. We relaunched WRN.com a about a month back and we’ll be putting up the new Missourinet.com in a couple of weeks.

Our news networks are pretty narrow in focus. We cover the legislature, state government and –with the help of our affiliates– news from throughout our respective states.

Our websites reflect that focus. State news and sports, with an emphasis on the sounds of the news. We are, first and foremost, radio networks. Our websites are designed to complement them. They are not high-traffic, destination sites. Time will tell if this strategy is the correct one. The next couple of years should be interesting.

Our new sites are very blog-like. At WRN.com, we blog the sports and our news director maintains a blog. At Radio Iowa, News Director O. Kay Henderson is generating a real following for her political blog.

Time will tell if I have taken us in the right direction with these sites. If you like what you see, email me and I’ll put you in touch with Andy Waschick, the man behind all of Learfield’s websites. If you don’t… please don’t tell me.

“Is it time to give up on radio?”

The sky is not falling!That’s one of the headlines in the latest issue of the StateNets newsletter. StateNets –formerly the National Association of State Radio Networks — is the marketing arm for most of the state radio networks in the country.

Jim Underwood of the Florida Radio Network wonders if it’s time to drop “radio” from their name.

“First of all, we are not really in the radio business, the broadcasting business or even the network radio broadcasting business. We are in the business of supplying information to people and charging clients a fee to include their message with that information.

We produce a lot of valuable, exclusive content about our states every day and we need to devise new ways to make that information available to people everywhere who may be interested in it. (We’re) working on software to make FRN – er rather maybe Florida Information Network – content available to websites of affiliates, then maybe newspapers. Why not supply State Government sites with the content?”

Such a rude question would have been considered heresy just a short time ago. Based on all that I’ve seen/heard, the future of state radio networks (including ours) is closely tied to that of the radio stations we serve. I’m convinced there are other markets for our content, but I still haven’t seen the business model that will replace –dollar for dollar– the revenue state networks have come to depend on. Stay tuned.

Mike Neely: 1948-2006

Mike Neely died last week. I’m not sure about the date or just how he died. I’m told his health had not been good in recent years. I spoke with his mother, Myra, tonight and she said Mike and his family had visited in September. His death was “not real” to her yet.

Mike NeelyMike lived next door and we were best buds all through grade school. His family moved to California about the time we were starting high school. I think he did a couple of years of junior college before enlisting in the air force and serving in Thailand. After his discharge he moved back to Kennett and attended college at Arkansas State where he got an accounting degree. He went to work for some big accounting firm (Frost?) and they sent him to St. Thomas, VI. He and Jeanine have been there ever since.

Many of my best childhood memories include Mike. He was something of a golden boy. Great at all sports. Popular. He was a good kid. (He’s on the left in the photo above)

Mike and I could always make each other laugh. I’m talking about hysterical, gasping, tears-streaming-down-your-cheeks, can’t-get-your-breath laughter that literally leaves you rolling on the floor.

We didn’t keep in touch in recent years, as is often the case with childhood friends. I regret that. I might never laugh that hard again.

Mike and his wife, Jeanine, have two sons, Luke and Jake.