Author Archives: Steve Mays

Will we see “local” radio again?

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So Clear Channel is going to sell 400+ radio stations. Will these stations become more local? Mark Ramsey says it depends on who buys the stations and the “models of success” they try to follow:

1. Quality local talent with local connection and high entertainment value
2. Quality syndicated talent with high entertainment value
3. Low cost or no talent – regardless of its source (i.e., nothing matters but the music)

He concludes his post with the question: “Of those, which do you think is the toughest to achieve? And which is the cheapest?”

When I started in radio (1972), a lot of radio stations were still trying for #1. Not all of the local talent was “quality” and I’m not sure how “entertaining” we were. But syndicated programs were still a few years away and most communties weren’t ready to let you get away with juke box-ing the station.

But I think Ramsey sums up the options accurately and we’d see more station owners try #1 if #2 and #3 weren’t such attactive (short-term) options.

“Leaving Iraq, Honorably”

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“The time for more U.S. troops in Iraq has passed. We do not have more troops to send and, even if we did, they would not bring a resolution to Iraq. Militaries are built to fight and win wars, not bind together failing nations. We are once again learning a very hard lesson in foreign affairs: America cannot impose a democracy on any nation — regardless of our noble purpose.

We have misunderstood, misread, misplanned and mismanaged our honorable intentions in Iraq with an arrogant self-delusion reminiscent of Vietnam. Honorable intentions are not policies and plans. Iraq belongs to the 25 million Iraqis who live there. They will decide their fate and form of government.”

[Chuck Hagel, Republican senator from Nebraska – washingtonpost.com]

Mayo Clinic developing “Treadmill Workstation”

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“Instead of sitting in chairs, workers stand in front of a raised workstation and slowly walk on a treadmill. Normally Levine keeps to a one-mile-per-hour pace, which requires little effort or concentration, allowing him to focus his attention on work. But the speed is fast enough to do some good, burning an extra 100 calories an hour – 8,000 calories over a 40 hour work week.”

“The researcher behind the project, Dr. James Levine, says his recent research shows that thin people tend to be on their feet an average of two and a half hours a day more than people who are overweight. Getting office workers up out of their chairs led him to build a prototype ‘treadmill workstation’.”

[ConsumerAffairs.com]

The Daily Show for conservatives

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Fox News Channel is teaming with the exec producer of “24” to produce a news satire show for conservatives. Joel Surnow, co-creator of “24,” is shooting two half-hour pilots described as ” ‘The Daily Show’ for conservatives,” due to air in primetime on Saturdays in January.

The pilot segments will be co-anchored by comedians Kurt Long and Susan Yeagley and feature a family of correspondents. “There will be some elements of ‘The Daily Show’ and some of ‘Weekend Update,’ ” Surnow said.

Sounds like a hoot.

Ole Camp Meetin’ Time

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Nostalgia Alert: We’re going back to 1947 in this post.

When KBOA went on the air (July 19, 1947), one of their first –and most popular– programs was “Ole Camp Meetin’ Time.” It was the creation of Ray Van (Hooser), the station’s first program director. The program featured hymns and gospel music but was far more than a “record show.” And it was immediately and immensly popular.

Sometime in the early ’50’s, Rudy Pylant (“Mr. Rudy”) took over Ole Camp Meetin’ Time and gave it his own special flavor (think Will Rogers-meets-Jerry Clower). The program continued to be hugely popular.

I was reminded of Ole Camp Meetin’ Time this week when my (life-long Kennett) friend Joann sent me one of the original Ole Camp Meetin’ Time Song Books. Published in late 1947, the radio staiton gave away thousands of these. Seems hopelessly quaint now but in 1947, these were like iPods.

If you grew up anywhere within a hundred miles or so of Kennett, Missouri, in the late 40’s or ’50s… you probably have memories of sitting at the breakfast table listening to Ole Camp Meetin’ Time. As I write this, I realize I don’t have the skill (or perhaps it is not possible) to convey how important this radio program was to the people that listened to it every monring. But, fortunately, I have some oral history that might come close.

You can read the introduction to the song book by station manager Paul C. Jones, after the jump.

So here we are sixty years later (gulp!) and it ain’t your father’s radio anymore. I have no illusions about returning to those days. But as I listen to the men that built KBOA talk about their love of radio (I’m not sure they would have said “the business” of radio)… I wonder if that same passion still exists today. I’m not in many stations these days so the flame might be burning brightly and I would not know. I’ve turned the comments on for this post for those than might.

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George Carlin on mindless marketing blather

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AdRants points us to a wonderful 4 min bit of a George Carlin performance:

“More than half of what comes out of your mouth in that client presentation is mindless, pointless, idiotic sounding, space-filling blather. Don’t you want meetings to be shorter? Aren’t you sick of fake words that mean nothing? Wouldn’t you rather be actually creating something rather than killing it with the boatload of words you throw at it before you ever show it to the client? Of course you would. So stop talking like an idiot.”

I’ve been working hard in recent years to do more listening than talking in meetings with clients. I’m not there. I still talk too much. But I’m making progress.

The experiment I’m dying to try is to record (audio) one of the client presentations. And then transcribe it. That is when we will see just how mindless and pointless most of our blather is. The simple truth is, we can’t hear how dumb we sound while we’re talking.

Website: Expense or investment?

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Mark Ramsey poses the following questions to broadcasters:

1. Is the purpose of your website just to put online what is already on the air, or is it something else?
2. Are we investing the necessary resources and talent in the development of our website, or are we having an intern update stuff in his spare time?
3. Are we giving people what they go to our station for in all its shapes and sizes on the web? Or are we offering one stream and a bunch of photos of our personalities?
4. If the content described in this article (Fast Company) can generate considerable traffic, can we convert that traffic to revenue? If so, why aren’t we investing for traffic instead of seeing our websites as expensive necessities?
5. If we keep crowing about how “local” our radio station is, exactly how does our website express that or service that?

Chicken LittleA couple of days ago, a broadcaster called me for advice on possible speakers/topics for an association meeting next spring. She wanted someone to come talk to them about “new media.” I asked her why?

“Uh, we need to figure out how to make some more money.” Or words to that effect.

I imagined thirsty villagers taking buckets and empty containers to a nearby well in hopes of finding water for their thirsty families.

I suggested that before you’d have anything to sell (to advertisers), you’d need to build an audience and that would take time and money. An investment.

“No, our owners won’t let us spend any money. We need to find some more money. That’s why we were thinking about the Internet.”

To completely exhaust the metaphor… if you don’t have the will or the resources to drill a new well… pray for rain.

KBOA, Studio A

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I’m fortunate to have many photos from the early days of KBOA (Kennett, MO). This one of John Mays, cueing a record in the control room, was taken by Johnny Mack Reeder or Bob Miles. Probably in the early 50’s.

You can see into Studio B which served a number of purposes over the years. Live newscasts and commercials orginated from Studio B. Later it house a large “disc cutter” used for recording spots.

I’ll never forget the pleasantly musty smell of these ancient rooms with their massive doors

John Mayer on Sheryl Crow

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John Mayer and Sheryl CrowSheryl Crow and John Mayer recently toured together and during the next-to-last date, John Mayer come onstage during SC’s set, dressed as a bear. The following night, Ms. Crow interrupted his set, wearing a bikini and waving around a baton (I’m pretty sure she was a twirler in high school). Based on this post from Mr. Mayer’s blog (10/12/06), they had a good time:

“Sheryl – I hope you realize, even if for a fleeting moment just once a day, that everything you’ve ever hoped you would be, you are. I’ve never heard you sing a sour note, your record collection could freeze a Lower East Side hipster dead in his tracks and you have one of the hardest to find traits in a musician; you believe that nice isn’t the opposite of bad-ass. Add to that the great people you surround yourself with, and it’s no wonder I walk away from every conversation with you feeling like I expend twice the energy but say half as much as you do.”

Ms. Crow looks pretty good (for any age). There’s no permalink to the specific post on the Mayer blog.