Yearly Archives: 2007

20th anniversary of Radio Iowa

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Radio Iowa is one of several state radio news networks owned by the company I work for. The first newscast went up “on the bird” on July 1, 1987. So the network is twenty years + 3 weeks old. I dug out the “start-up” file and took a little stroll down memory lane.

In the newsroom that first day: News Director Dennis Sutterer, O. Kay Henderson and Todd Kimm (Kay and Todd are still there, grinding out the news and sports). We leased two tiny rooms from an advertising agency in Des Moines. One for a studio…one for a very snug newsroom.

L-R: Todd, Dennis, Kay

Planning for the network started in October of 1986. In February of 1987, we mailed our first packet of info to radio stations throughout the state:

“Radio Iowa will be Iowa’s first full-service, satellite delivered state news network. Headquartered in Des Moines, Radio Iowa’s three person news staff will cover the legislature and state government.

The enclosed packet includes brief descriptions of Radio Iowa programming; a schedule of feed times; affiliattion contract and clearance declaration; and a demo cassette.”

There was more, but you get the idea.

In March of ’87, Roger Gardner and I started in-station pitches. A few of the stops on that first swing: Bill Wells, KSO, Des Moines; Mark Mennick, WOC, Davenport; Kevin Kelly, WDBQ, Dubuque; Betty Baudler and Rich Fellingham, KASI, Ames; Larry Edwards, WMT, Cedar Rapids; Glenn Olsen, KQWC, Webster City; Mary Quass, KHAK, Cedar Rapids; John Carl, KCOB, Newton; Don Tool, KRNT, Des Moines.

I think we went on the air with 32 affiliates airing our reports.

Gobler Mercantile Company

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Gobler Mercantile CompanyMy make-over of “KBOA: The Early Years” is far from complete. But I had to share a snippet from one of the pages. A Tribute to a Country Store was written (and self-published) by Virginia B. Branch. It’s probably the only history of this small country store that got big. Not Wal-Mart big but something of a phenomenon where I grew up. Here’s the paragraph that caught my eye:

“About 1952 television had come to Gobler and each night, out back on the porch of the furniture department, one of these new inventions was displayed for benefit of the general public. It was here that most of Gobler’s citizens saw their first TV. A good-sized crowd was on hand every night. There was only one channel at the time so no disagreements could arise as to program choices.”

And now it’s Tivo, iPods, AppleTV and all the rest. From one channel… to thousands.

If you support the war in Iraq, why aren’t you over there?

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If you support the war in Iraq, why aren’t you over there? That’s the rude question Max Blumenthal asked some young Republicans:

“…when I asked these College Repulicans why they were not participating in this historical cause, they immediately went into contortions. Asthma. Bad knees from playing catcher in high school. “Medical reasons.” “It’s not for me.” These were some of the excuses College Republicans offered for why they could not fight them “over there.”

State Fair video contest

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David Brazeal (the Man Behind the Curtain at Learfield InterAction) points us to this entry in the Missouri State Fair Video Contest.

“Show us in 60 seconds or less how you are preparing for the State Fair by entering the “Preparing for the Big Show” video contest. Create your work-of-art, then post the video to YouTube with the tag “mostatefair”. The grand prize winner will have his or her video premiered before the Jason Aldean concert opening night of the Fair.”

When pros see stuff like this or the summer intern video I posted earlier… I’m sure all they see poorly shot/edited amateur video. When I see these, I think, “Damn, that’s clever!” Or funny. Or interesting. And I’m reminded that almost anyone can now play in this sandbox. I love that.

Summer Interns

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Our summer interns are packing up and heading back to school. One of their final tasks was to prepare a presentation on what they learned working for Learfield. The interns working in our Dallas office created a Powerpoint presentation which was, I’m sure, very… nice.

The Jeff City crew asked my advice and I told them Powerpoint is for losers. I suggested they produce a video and loned them my camcorder. I forgot to give them a mic so the sound is not all that it might be but their creativity and humor comes through loud and clear. Ladies and gentlemen… Coleman, Corey and Tyler.

Cassette tapes and overnight DVD’s

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The news division of our company is in the process of launching a new radio network called Living the Country Life. It’s part of a joint venture with Meredith Publishing, which created the magazine and TV show (of the same name).

We’re producing a series of daily radio features and our affiliate relations guys will attempt to get the new programs on as many stations as possible. Toward that end, we’ve produced demos, so radio stations can hear what the programs sound like. I’m getting to the point, hang on.

One of the producers popped in this morning and asked how quickly I could create a web page where they could post the demos (MP3 files) for stations to download/listen?

A few years ago, I would have parked the files on an FTP server or cobbled together something in FrontPage. A few more years ago, and we would have been mailing out CD’s (or cassette tapes!).

This morning it took about 15 minutes to pull together a nice little blog on Typepad. Our affiliate relations folks can now just email  a link to a prospective affiliate. Such a site could easily become a cornerstone of our affiliate clearance effort. Fast, inexpensive, and no programming skills necessary.

I found a similar application for one our clients.

Children’s Trust Fund of Missouri has a 10 minute video on Shaken Baby Syndrome. You can order the DVD (for free, I believe) from their website, but what can you do with it then? Show it to your club or organization, I suppose. But why not make it easy for anyone with a web browser to watch the video.

So I put it up on Google Video and embedded the Flash player on their website and a world-wide audience is now just a click away.

This kind of stuff was damned hard or impossible, just a few years ago. And now, anyone can do this stuff. This is the real power of the web.

Gnomedex 2007

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This year’s Gnomedex is billed as "The Blogosphere’s Conference." Speakers include: Guy Kawasaki, Cali Lewis, one of the JibJab guys, Justin Kan (Justin.tv), Jason Calcanis, and others. If you don’t recognize these names, it’s unlikely you’d enjoy the conference. But I look forward to it all year. This is my Indy 500/Super Bowl/World Series, minus the crowds (It’s a small conference, limited to about 300 attendees.)

For the first four or five years of the conference, I took vacation and paid my own expenses. But the Enlightened Management of Learfield now sees the value of this conference, so it’s work related and reimbursed.

Oooh, look! Goosebumps!

Vacations not for everyone

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I don’t much care for what most people would call a “vacation.” And –once upon a time– felt a bit of guilt about it. Barb likes to travel so she and her sister frequently vacation together, so it works.

I discovered last week that I am not alone. The story (Yahoo! News) quoted a couple of people who share my lack of enthusiasm for The Vacation.

Nancy Kirk doesn’t consider them worth the effort. So instead of taking vacations, Kirk, 60, who owns an antique quilt and fabric business in Omaha, Neb., works down time into her everyday life — from taking an afternoon nap if she feels like it to occasionally tacking a day onto a business trip for sightseeing.

Jared Wadley, a senior public relations specialist at the University of Michigan news service in Ann Arbor, said he wasn’t interested in vacations even as a child. He not a workaholic, he says, but instead paces himself so that leisure is part of his day-to-day life.

“You have to look at why people take vacations. They want to get away from the office, but I enjoy my work so I don’t want to get away from it.”

There you go. I have three weeks of paid vacation but struggle to take it all. I think I would much prefer stretching those 21 days out into long weekends. If you add in the naturally occurring three-day-weekends… almost every other week would be a short one. Sound good?

Hide your iPod in a gutted Zune case

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Hideapod“You made a smart choice in choosing an iPod. And now you can protect it from theft and still enjoy using it in public with the new Hide-a-Pod anti-theft case.

It’s really very simple. Just tell us what iPod model you want to protect and we provide a gutted and hinged Zune with our custom molded iPod casing adapter.”

And they “only use brown Zunes for the maximum anti-theft protection.” Ouch.

10th anniversary of blogging

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“We are approaching a decade since the first blogger — regarded by many to be Jorn Barger — began his business of hunting and gathering links to items that tickled his fancy, to which he appended some of his own commentary. On Dec. 23, 1997, on his site, Robot Wisdom, Mr. Barger wrote: “I decided to start my own webpage logging the best stuff I find as I surf, on a daily basis,” and the Oxford English Dictionary regards this as the primordial root of the word “weblog.”

[WSJ Online Thanks, Henry]