Interview: Dan Shelley, WCBS-TV

In July, my old friend Dan Shelley left WTMJ in Milwaukee and moved to New York as Executive Editor of Digital Media for WCBS-TV. I spoke with him this morning about digital media, journalism, blogging, radio, life in NY and riding in the elevator with Andy Rooney. Dan is pumped about his new job and living in Manhattan.

AUDIO: Interview with Dan Shelley

Dan offered this warning to broadcasters: “If you don’t do more than just stick your toe in the water, if you don’t plunge head-first and totally immerse yourself in the digital media future, and do it now, you will die.”

For those that might have missed it, I interviewed Dan in May, 2005, right after he took over as chairman of the Radio and Television News Director’s Association. He talked the “digital talk,” and now he’s “walking the digital walk.”

“Baghdad Is Burning”

The following is an excerpt from a dispatch written by William Langewiesche to his editors in June of this year (2006) and published in the September issue of Vanity Fair magazine. I was unable to find the full text online but will watch for it and post link if/when I find it.

“The government is hardly a government at all. There is some small hope–a last, residual hope–that the new prime minister may be able to pull things together, and through force (rather than conciliation) keep the civil war from growing. Nobody really expects it to happen, and they give him at most a few months. Afterward? The middle class is trying desperately to get passports and take refuge elsewhere, especially in Damascus and Amman. Meanwhile, a small group of elected officials and high bureaucrats, most interested mainly in stealing as much as they can before they escape the country, huddle in the Green Zone, protected by American forces, going through the motions of governing. The money they take comes for the most part from the United States, though apparently the on-again, off-again oil production is also making some people very rich. On every level corruption here is pervasive, inescapable, and beyond anyone’s ability to contain.”

Your Pet’s Best Friend

Kennett pal Everett Mobley started blogging recently. He’s still finding his rhythm but is off to a great start. The blog is primarily a companion to the website for his veterinary practice and I predict it will be very popular if he keeps posting useful and interesting information like today’s on dental care for dogs. If you have pets, you’ll want to visit and subscribe to Your Pet’s Best Friend.

Podcasting, broadcasting, advertising

Excellent interview at AdAge.com with Leo Laporte. Leo is the man behind TWiT (This Week in Technology), one of the most popular podcasts (monthly reach of 500,000). Which is why the podcast has attracted Dell, T-Mobile and Visa as advertisers. According to the AdAge piece, Laporte’s podcast mini-empire could rake in as much as $2 million dollars in a year, but he says he’s more concerned about how to not ruin the medium with advertising. Excerpts:

“…all podcasters agree that podcasting has more value than radio or almost everything and we deserve a high cost per thousands [of listeners] and are going to create an environment that’s worth it for advertisers. We don’t want to jam it for advertisers. And the audience will let you know — they’re not passive. It’s more of a conversation than a monologue. … We need to hold the line and really deliver quality advertising. It’s going to be hard at first, [podcasters will have to be] turning down advertisers, running fewer ads than you’d like, not take in as much money as you’d like. But if we can focus on delivering something of value we can make both advertisers and listeners happy.”

When asked if he thinks podcasts from mainstream media companies will exercise enough restraint in the advertising:

“I hope they screw it up. I see them as using podcasts to drive to their bread and butter. We’re narrowcasters and they’re broadcasters and there’s a big difference. “Ask a Ninja” wants to be “Seinfeld” but people like me and most I know are narrowcasters. We want to super-serve an audience and develop a relationship. [Broadcasters] see themselves as delivering a lot of people to advertisers and inefficiently. But those days are drying up. There will always be the Tides and Coca-Colas who can afford that but most companies in this modern world need to be efficient and they can be by using these new technologies.”

I have no doubt MSM companies (like ours) can produce quality podcasts. And, given our built-in promotional opportunities, we should be able to attract listeners. Will we “screw it up” when it comes to the advertising model? Don’t know. To be continued.

Apple polishing

Apple CEO Steve Jobs announced some new stuff yesterday. These events get Mac users hopping from one foot to the other and –now that I have a Mac– I sort of understand why. I can’t explain why, but I kind of get it.

Speaking of “get it” … I’ll eventually have to get one of the slick new nano’s (I just watched the amazing ad for same). The new Shuffle is literally wearable computing.

And there’s a new version of iTunes. I’m a sucker for a pretty UI and this is about as nice as they come. I haven’t seen them but there’s talk of a new series of Get A Mac ads poking fun at Windows efforts to mimic the sleek look and feel of the Mac OS. I’m sure Vista is/will be pretty but if the new iTunes is a hint of what the new Mac OS is going to look like… it’s no contest for me.

If you spend 90% of every waking moment looking at a computer, that time is more pleasant…more fun… if it’s Mac.

9/11 and the Dawn of Video Citizen Journalism

I made a conscious –or unconscious– effort to not think about the attack on the World Trade Center Towers. I didn’t think I could stand to watch the video again. This evening I stumbled across never-before-seen video shot from 500 yards away and 36 floors up. I can’t think of any words to describe this video. I could not look away. It was somehow more horrible and more compelling without the mindless chatter of news goofs telling us what we are seeing.

Steve Rubel (I found this on his blog) says we should watch this that we never forget. There will be no forgetting the anguish in the voice of the woman shooting the video when the first building collapsed. I can understand why the couple never released the video. And why they finally did.

Forget all the news specials, docu-dramas and made-for-TV movies. This amazing account will sear your brain and break your heart. It’s a long download but, as Steve says, something you should see.

Early in the game

31.4% of Americans don’t have internet access; 88% of all users have never heard of RSS; 59% of American households have zero iPods in them; 30% of internet users in the US use a modem; Detroit (one million people) has six Starbucks.

Seth is reminding us “all the growth and opportunity and the fun is at the leading edge, at the place where change happens” and we’re living on a never-ending adoption curve. For those of us in media, who depend on advertising… I’d rather be early to the this dance than late.

Bonus Quote: Doing it for free

“…pioneers are almost never in it for the money. The smart ones figure out how to take a remarkable innovation and turn it into a living (or a bigger than big payout) but not the other way around. I think the reason is pretty obvious: when you try to make a profit from your innovation, you stop innovating too soon. You take the short payout because it’s too hard to stick around for the later one. ”

 

The Religion War

“The Internet (is) God’s central nervous system, connecting all the thinking humans, so that one good thought anywhere could be available everywhere. The head would know what the feet were feeling. It would be an upper consciousness, above what the human beings that composed it would understand.” (Pg.151)

“God is everything, all the matter and empty space that now exists, or ever will exist. He expresses his preference in the invisible workings of gravity, probability, and ideas. God is that which is unstoppable, permanent, all-powerful, and by its own standards perfect. God was in no hurry. He was reforming. He didn’t think in the way that humans do, as that is unnecessary for an entity whose preferences are identical to reality. Humans think in order to survive and entertain themselves. God has no need for a tool that is useful only to the frail and unsatisfied.” (Pg. 177)

“You’re a collection of molecules and those molecules are made of smaller bits, and those bits are made of even smaller bits. The smallest bits in the universe are all identical. You are made of the same stuff as the concrete in the floor and the fly on the window. Your basic matter cannot be created or destroyed. All that will survive of what you call you life is the sum of your actions. Some might call the unending ripple effect of those actions a soul, or a spirit.”

“Consciousness is a feedback loop. It has four parts: You imagine the impact of your actions, then you act, then you observe the actual result of your action, then you store that knowledge in your brain and begin again to imagine the next thing.” (pg 31)

Excerpts from The Religion War, by Scott Adams

The Case Against Caps

ALL-CAP TEXT REDUCES READING SPEED BY ABOUT TEN PERCENT. MIXED-CASE LETTERS HAVE VARIATIONS THAT BREAK UP THE TEXT INTO RECOGNIZABLE SHAPES, WHEREAS A PARAGRAPH IN ALL CAPS HAS UNIFORM HEIGHT AND SHAPE, MAKE IT APPEAR BLOCKY AND RUN TOGETHER. ALSO, THE USE OF ALL CAPS CAN SEEM CHILDISH AND AMATEUR, OR AGGRESSIVE OR UNPROFESSIONAL. RESERVE ALL-CAP TEXT FOR SHORT HEADINGS AND TITLES, AND FOR SHOUTING.

Prioritizing Web Usability by Jakob Nielsen, Hoa Loranger.