How many songs is enough?

My recent purge/re-org of photos was productive and satisfying. So I decided to tackle my iTunes music library next. I collected a lot of music in the 60s and 70s. LPs, reel-to-reel, cassettes. After I left radio (no longer “on the air” playing music for others to listen to) I pretty much lost interest in music until the iPod came along in 2001. But I never amassed a giant collection of songs.

As I turned my attention to my iTunes library I discovered I had 800+ titles. Scanning and sampling, it quickly became apparent that I hadn’t listened to some of these songs in years… and probably wouldn’t listen to many of them ever again. The result of ripping and entire LP that included only two or three songs that I liked. Or purchasing an entire “CD” from iTunes. But you don’t delete songs, right? You might listen to them someday. So, just tuck them away in a folder or playlist for that day.

In some manner I can’t explain, keeping those never-gonna-listen-to-them again songs were preventing me from listening to the stuff I liked. So I purged. Down to about 650 songs.

I’m still organizing. Creating playlists, adding ratings, etc. This morning I picked my 100 “favorite” songs (from the 650). Much harder than I expected and certainly a moving target. I’ll keep refining that. The goal will be, I think, to reach a point where any song that comes up in shuffle will prompt me to think/says, “Ooh. I love that song!”

I know what you’re thinking (as does The Amazing Kreskin): Why not subscribe to Spotify or Beats or one of the other streaming services and enjoy ALL the songs. See, that’t the problem for me. I can’t enjoy all the songs. Too many choices. I’m glad those services exist and hope there are more and better ones coming, but I’m gonna concentrate on really listening to and enjoying the music I have.

The transistor radio

From Walter Isaacson’s The Innovators:

radio“Transistors were being sold in 1954 to the military for about $16 apiece. But in order to break into the consumer marker. Haggerty insisted that his engineers find a way to make them so that they could be sold for less than $3. They did. He also developed a Jobs-like knack, which would serve him then and in the future, for conjuring up devices that consumers did not yet know they needed but would soon find indispensable. In the case of the transistor, Haggerty came up with the idea of a small pocket radio. When he tried to convince RCA and other big firms that made tabletop radios to become a partner in the venture, they pointed out (rightly) that consumers were not demanding a pocket radio. But Haggerty understood the importance of spawning new markets rather than merely chasing old ones. He convinced a small Indianapolis company that built TV antenna boosters to join forces on what would be called the Regency TR-1 radio. Haggerty made the deal in June 1954 and, typically, insisted that the device be on the market by that November. It was. The Regency radio, the size of a pack of index cards, used four transistors and sold for $49.95. It was initially marketed partly as a security item, now that the Russians had the atom bomb. “In event of an enemy attack, your Regency TR-1 wiU become one of your most valued possessions,” the first owner s manual declared. But it quickly became an object of consumer desire and teenage obsession. Its plastic case came, iPod-like, in four colors: black, ivory, Mandarin Red, and Cloud Gray. Within a year, 100,000 had been sold, making it one of the most popular new products in history.”

“More fundamentally, the transistor radio became the first major example of a defining theme of the digital age: technology making devices personal. The radio was no longer a living-room appliance to be shared; it was a personal device that allowed you to listen to your own music where and when you wanted—even if it was music that your parents wanted to ban.”

Chipotle FM

I eat at Chipotle’s a couple of times a week. On Friday I realized I was bobbing my head in time with the song coming from the restaurant sound system. Didn’t recognize the song or the artist. Thinking back, it occurred to me the music there was always to my liking. So I asked Google “do all Chipotle’s restaurants play the same music?” and found the answer in a story at Businessweek (yes).

Chris Golub the founder and sole employee of Studio Orca which “creates customized playlists for restaurants tired of putting their dining atmosphere in the hands of Pandora or Sirius XM Radio. His job consists of researching music, discovering bands, and asking questions such as, “Would you rather hear folky banjo music or classic Motown as you eat your steak burrito bowl?”

“Golub runs Studio Orca out of his spacious apartment in a Brooklyn high-rise. There he spends 8 to 10 hours a day researching music for Chipotle, which lets him play anything he wants. “I’m looking for songs that make you want to dance around your kitchen in your socks and underwear before you’ve even had your second cup of coffee,” he says. “Not many songs can do that.” Golub listens to about 500 songs before he finds one that will work.”

“Chipotle’s 1,500 stores all play the same music. […] Four times a month he loads up his iPod with 15 to 20 new tracks and goes to a restaurant in Manhattan’s Chelsea neighborhood to see how they sound in the store. Once a month he sends the updated list to Mood Media, formerly known as Muzak, which then streams the mix over the online service Rdio and into every Chipotle store.”

Is Gen Y changing the workplace?

Generation Y (GenY) is made up of those born between 1981-1999. I hear a few knocks on today’s young people but mostly from older folks with a very different view of… everything. I found the following in a story on a Canadian website and have applied for membership in Gen Y.

Clay Collins, author of The Alternative Productivity Manifesto and Quitting Things and Flakiness: The #1 Productivity Anti-Hack, argues that Gen Y is different than previous generation workers in the following ways:

  • Gen Y uses modern tools and technologies, including software that’s easily accessible and free from the Internet;
  • Gen Y easily maintains their to-do lists, and priorities by synching with the PDAs and iPODs;
  • Gen Y are not workaholics, and understand the relationship between a balanced life and productivity;
  • Gen Y are more likely to love their jobs, because they change jobs more frequently, and stay in jobs that match their passions and talents;
  • Gen Y has a continuing thirst for learning and personal growth;
  • Gen Y wants to have new experiences, try new things, and be creative;
  • Gen Y doesn’t stay in jobs they don’t like just to be comfortable and secure.

Understanding Generation Y is important not just for employers. Older workers–that is, anyone over 30–need to know how to adapt to the values and demands of their newest colleagues. Before too long, they’ll be the bosses. via Is Gen Y changing the workplace? Entrepreneur Financial Post.

Pandora Radio

Top 40 radio was just what it sounds like. The 40 most popular songs played over and over and over. The idea –as I understand it– was people would rather hear the popular songs more frequently than have a bunch of new stuff mixed in.

The little station I worked at had a longer play list. Maybe 100 to 150 songs? It was pretty loose. Nobody got too upset if you mixed in something not in “the box.” But it was pretty easy to get burned out on the most popular songs if you played them every…single…day.

By the time I left in the mid-80s, I’d heard about all the music I needed for a while. And the only easy way to listen to music at the time was… on radio stations with very “tight” playlists. Somebody else was picking my tunes.

It was nearly 15 years before the iPod rekindled my interest in music. I ripped the few CD’s I had and started buying music on iTunes. It was nice.

The idea of “streaming” music didn’t immediately appeal to me. I wanted to “have” the songs. But when Pandora came along a couple of years ago, I gave it a try and was immediately hooked.

Now I start each day at the Coffee Zone (6:30) by popping in the ear buds and firing up one of my “stations” on Pandora. More on those in a moment.

When I hear a song I like, I give it a thumbs up. If I don’t care for the song, thumbs down immediately rejects it. I think you can reject up to 5 songs an hour. If I want to give my station more variety, I can add and artist or a song and Pandora will start mixing in similar music. It isn’t perfect but over time, Pandora gets better and better at playing songs I like.

And I can have as many stations as I want. If I’m feeling funky, for example, I jump over to my Al Greene station.

Pandora keeps a record of every song I vote up or down, including the date and time I did so. You can check this out if your interested. I can also bookmark songs and/or artists and post a link to Twitter or Facebook.

I was surprised by some of my choices. And by the percentage of new music by artists I’d never heard of. And songs I don’t think I’d hear on our local radio stations. And certainly not commercial-free. You can listen to 40 hours of Pandora a month for free. I opted for the paid version (Pandora One) which cost $36/year. Best money I spend.

Apps for the iPhone and iPad, of course.

New tech continues to gnaw at radio use

That’s just one of the findings in the latest State of the News Media annual report from the Pew Project for Excellence in Journalism

“Fully 236 million Americans listened to at least some radio in an average week in the fall of 2009, a number that has been basically static for the past five years, and news/talk/ information remains among the most popular formats. NPR’s audience in 2009 rose slightly, up 0.1%, from 2008. But new technology is encroaching on the amount of traditional radio use. More than 4 –in 10 Americans now say they listen to less terrestrial radio due to iPod/MP3 use, and nearly 1in 3 now say they listen to online radio.”

Traditional broadcast radio experienced an 18% drop in ad revenue in 2009 compared to 2008. Internet and mobile radio revenues are growing (a projected 9.4%), but they do little to alleviate the pressure – counting for less than one fortieth of total. In satellite radio, SiriusXM in 2009 increased its revenue 3.7%, compared with a year earlier, to 2.5 billion compared to 2008. The company, however, both before and after the merger, has continued to report net losses in each of the last three years. In 2009 SiriusXM posted a net loss of $441 million.

The number of stations identified by Arbitron as news/talk/information rose in 2009 to 1,583, up from 1,533 in 2008. This category is broadly defined and includes a large amount of talk programming. But all-news stations make up a much smaller category. In 2009, there were just 27 commerical stations around the country that listed themselves as all news, down from 31 the year before. And even here the label is self-defined and may include talk or other less news-oriented programs. In commercial radio, local all-news stations now tend to be limited to only the largest markets.

MU J-School requires iPhone/iPod Touch. Sort of.

Freshmen admitted into the University of Missouri School of Journalism (and pre-jounalsim students) will be “required” to have an iPhone or ilPod Touch beginning this fall. But not really. If the device is “required” it can be included in a financial need estimate.

According to the story in the Columbia Missourian, iPods and iPhones are “learning devices” used to record lectures. But student still have the option of using their laptops to record lectures.

People have already started bitching about this. Favoring one brand of computer or device; scamming the financial needs program, etc.

When I saw @georgekopp ‘s tweet on this, I thought it was a good idea but for a reason not mentioned in the story.

News is going (has gone?) mobile. A journalism student can’t begin to understand –and report on– that world without a moblie device and –for the moment– the iPhone and iPod Touch are the of breed. I can’t believe the J-school didn’t make that point.

It would be like coming to photography school without a camera.

[A few hours later]

This is another one of those fantasy courses that are easy to come up with if you’ve never taught a class and have no expectation of doing so.

iPhone Reporting would come somewhere in the middle of j-school, rather than at beginning or end. Might work something like this:

Students are equipped with the new iPhone we’re all hoping will come out this summer. It does still images; audio and video (including editing apps). And that’s it. No laptops, digital cameras recorders… just the iPhone.

Each picks a story to cover for the entire semester. Or maybe they pick one from a hat. Either way.

Students are encouraged to use any and all platforms: YouTube, Twitter, flickr, Facebook, Twitpic, etc. The professor follows along online, offering feedback and suggestions during class time.

For all I know the MU J-School might already offer such a course. Perhaps it’s time for another visit with my old pal Mike McKean. Last time we spoke (almost 4 years ago?!) he had been tapped to head up the school’s new “convergence” program. Four Internet years is a lifetime.

PS: I now see he is in charge of the school’s Futures Lab. This implies there is more than one future. Very quantum.

5 questions for Sheryl Crow

Regular readers know that Barb and I are from the same small town in southern Missouri as Sheryl Crow. A small Brush with Near Greatness. On a recent road trip I came up with five questions I'd ask Ms. Crow, if I had the opportunity. In the off chance her publicist or agent (or daddy) finds their way to this post…

  1. What group or artist do you have on your iPod that would be most surprising to your fans?
  2. Do you have a favorite book you've read more than twice?
  3. If you could pass along just one life lesson or bit of wisdom to young Wyatt, what would it be?
  4. What do you miss most (if anything) about being a civilian? (Sorry, but answer cannot be: "Running in to QuikTrip for a quart of milk, wearing Roy Rogers pajama bottoms & torn sweat shirt.")
  5. Do you have any skill or trick that would win a bar bet?

Does size (of your audience) matter or not?

“What we are going to witness in 2009 is the diminished importance of how large your (radio) audience is and the increasing importance of how effectively you connect that audience, whatever its size, with the advertisers and marketers who have the goods and services that audience craves.” — Mark Ramsey Hear 2.0

For some reason this made me think of Apple. I don’t think I’ve ever heard an Apple or Mac or iPod spot on the radio. Lots on TV, of course. And Apple sales are through the roof. I’m trying to think of how I am “connected” with Apple products and how that came to be.

I’m just trying to think of ways radio stations can make –or are making– the connections Mr. Ramsey describes. And what does this trend mean for radio networks?

Seth Godin on radio’s future

Mark Ramsey has posted audio (and partial transcript) of an interview with marketing maven Seth Godin, on the future of radio. This is an update to an earlier interview. These three nuggets sloshed out of my pan:

“So if you’re an advertiser and you have a choice between reaching a ton of people who couldn’t care less, and so you have to talk really fast, yell, and make obscene promises on the radio to get them to show up at your dealership, or reach a smaller group of people about something that they’re very interested in a very connected way, in the long run advertisers are going to come back to the smaller, more tightly knit group.”

“Everything radio has done has been about leveraging a rare piece of spectrum, and the thing we have to acknowledge is that spectrum isn’t rare anymore. So the one asset you built your whole organization on is going away really fast and instead of putting your head in the sand and complaining about that, take advantage of the momentum so that when it does finally disappear, you have something else.”

“Consider the FCC’s ruling recently about the white space spectrum. What white space spectrum is going to mean is that in five years every car sold is going to have an infinite number of radio stations on it. Not 100 or 1,000 but more radio stations than you could listen to in your lifetime, and if that’s true, tell me again why you’re going to win?”

As I ponder these points, I’m listening to the very eclectic music mix on the Coffee Zone iPod. On the way to work, I’ll be live streaming Pandora from the iPhone.