Tag Archives: XM Radio

Opie and Anthony on Letterman

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I’ve been hearing about Opie & Anthony since they got infamous. But I’ve never heard their show. Got my first look at the lads as they chatted with Dave on Late Night (YouTube). I think they’re on XM so I’ll give ’em a listen, just to see what all the fuss is about. I wonder if the the segment will be seen by more people on YouTube than saw it on Letterman? Probably not. It was a pretty typical interview. Hardly viral.

Update (Next morning): I sampled O&A this morning on XM. They were taking calls from listeners (mostly teenage boys) while they (the callers) were going through their parents’ bedroom drawers. Lots of giggling. Hardly fair to judge the show on one brief sample but I didn’t hear anything fresh or original.

But in all fairness, their hands (lips?) are tied by the reality of needing to appeal to a mass audience. They can’t try anything really different that might only appeal to a few thousand listeners. They need hundreds of thousands. Right out of the gate. This is just not an environment for experimentation.

Problems for XM and Sirius?

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WSJ: “Many people are simply having iPod adapters installed in their cars and skipping satellite altogether, a concept that was barely on the horizon when the industry was young.”

Not sure how big a problem this is. But I’m one of those folks spending more time with the pod and less listening to satellite radio. If I had to renew today… I would. A year from now…?

Car stereo with USB port

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Eric Benderoff (Tech.Buzz/Chicago Tribune.com) loves his JVC KD-G720 car stereo, an aftermarket item into which he can plug (via USB port) an iPod, or a thumb drive filled with MP3 files. The songs play through the car stereo, and he can control the volume and song selection directly through the unit, not the iPod. When his iPod is plugged in, the car stereo charges the music player as it plays. And the song information scrolls across the stereo’s screen, telling him the artist, song name and album title. The thing can also receive satellite radio from XM or Sirius, spin CDs (in WMA and MP3 formats) And play terrestrial radio stations. All for about $200, not including installation.

JVC USB Stereo

This just makes so much more sense than some proprietary, factory-installed hardware. I might have to get me one of these. Yum. [via RAIN]

Is your “stuff” good enough to pay for?

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“Alltel Wireless customers will be able to access XM Satellite Radio programming via their cell phones for $7.99 per month. The deal links the fifth-largest mobile service provider in the United States with the world’s largest satellite radio company. Like its competitors, Alltel is facing the imminent prospect of market saturation, so the company is seeking high-value content to gain additional revenue from its customer base.”

Seems to me you’d have to be a big fan of XM to pay an extra eight bucks a month to listen on your cell phone. And wouldn’t that be hell on the battery? But the more interesting question (for me) is: Do you have the kind of content that someone would be willing to pay for?

As businesses figure out that they can –if they’re clever enough– take their message directly to their customers, they’ll stop paying to have their messages jammed down people’s throats. We are approaching a time when the only reason people will listen to an (unwanted) commercial message is because they can’t figure out a way to avoid doing so. If you want to talk to your customers, you better start listening to them.

If you don’t know how to do that, you’re in trouble with a capital T and that rhymes with P and that stands for pool.

The radio ads I want to hear

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Tod Maffin is looking forward to the day his satellite radio delivers ads he wants to hear:

“So, let’s take this to its natural next step in, say three years. You call up XM or Sirius and activate your radio. Besides asking for your billing address, they also seek out some basic demographic information. How old are you? What are your interests? Suddenly, your radio begins playing ads that are aimed at you and people like you. With my demographic profile in hand, the satellite service could have screened those (crappy spam-like ads) out and sent me ads specific to my interests.”

I sort of dread going through some long “check the products and services you’re interested in” procedure, but you’d only have to do it once and then keep it updated. Then, maybe once a month, they send me a link to a web page where I see a list of all the advertisers that hit my reciever in the past 30 days. I remove any that I don’t like. Sort like signing up for Netflix. Or, maybe they just have a bot crawl this blog and figure out what I care about.