Tag Archives: Mark Ramsey

Public radio and podcasting

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Mark Ramsey points us to an interesting piece by “The Long Tail’s” Chris Anderson on how his listening behavior to public radio has been transformed by podcasting.

“I realized that I don’t really support my local affiliate. I love some of the shows it broadcasts and hate others. My attachments are to individual shows, not to a broadcast station. My engagement with public radio is at a more granular level than the affiliate.

Now that I get my radio via podcast, I don’t have to take the bad shows with the good. I’ve got an a la carte menu, and I assemble my own schedule with what I want and when I want it.

But look at the arc of history here. The podcast model is getting cheaper and more ubiquitously available (who doesn’t have a cellphone?), and it serves individual needs and taste better. Meanwhile the broadcast model, which is all about one-size-fits-all taste, is based on human labor costs and costly transmission equipment and is only getting more expensive. You can see how this story ends.”

I’ve had the same guilty thoughts about my own listening habits. I like a lot of NPR programs but listen to them as podcasts. And I would be willing to pay for the best shows (This American Life, for example).

IpodspeakerAnd my morning listening routine has improved with the purchase of a small speaker/doc for my iPod nano. Each evening iTunes downloads any new podcasts to which I’m subscribed, and syncs to the nano. In the morning I pop the nano into the speaker dock and listen to a perfectly customized line-up of progams.

Brits tuning in to personalized Internet “radio”

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Mark Ramsey shares some thoughts on a story in the Sunday Times of London about the growing number of Brits tuning in to personalized Internet “radio” every week (and tuning out traditional radio).

Sunday Times: “Personalised broadcasts of the future will probably have either advertising or a price tag attached, just as they do today. But once your radio knows exactly what you want to hear, the idea of a human DJ – however cheeky his banter – might start to sound a little dated.”

Ramsey: “Over the long haul I fully expect the influence of music-oriented radio to diminish. Because music, my friends, is a commodity. Not only can anyone string together a playlist, but nobody can string together my favorite playlist better than I can.”

“What it all adds up to is the gradual near-obsolescence of music radio, not in a blink, but by a slow and persistent siphoning of audience and attention and interest and advertisers. This process will take years to happen.”

I read a lot of stories like this but very few on the impact of Internet “stations” on non-music formats. Are news-talk formats feeling any effect from the web? My radio pals can feel free to post an anonymous comment.

Why I don’t listen to talk radio

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Mark Ramsey observes that broadcasters have given listeners the talk radio they want… but do a crappy job of giving them the non-music radio they might want:

“Wandering amidst the posters at NAB promoting radio’s prime Talk properties, it’s hard not to be struck by the fact that these talents are overwhelmingly Male, late-middle-aged, conservative, politically-charged white guys in suits. Sure, there are the exceptions, but for every Dave Ramsey there are a dozen Michael Savages.”

Ramsey goes on to point out that younger folk are not listening to these guys. You think?

Newspapers doing radio (and TV)

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I just listened an interview that Mark Ramsey did with a couple of guys from the San Diego Union-Tribune (runs 17 min). Twenty minutes ago I’d have described Ron James and Marc Balanky as newspapers guys. Now, I’ll call them media guys.

And they’re gearing up to do what we used to call radio (and, eventually, TV). A couple of things they said jumped out at me:

"We have a newsroom that works 24 hours a day" and "…we have more than 300 reporters."

I flashed on all the empty or near-empty radio newsrooms out there. These guys are serious as a heart attack and I’d be damned worried if I were "just" a radio station in that market. On the other hand, if you aren’t already well down the road to being more than just a radio station, don’t sweat it. Squeeze what you can from old Bossie and remember the good times.