Tag Archives: Mark Ramsey

Coffee Zone Radio

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Coffee Zone proprietor Tasir Yanis has an amazing mix of songs on his iPod. That’s what we listen to here at the Zone. Maybe it’s just the ambience of a coffee shop but the former radio program director in me often thinks Taisir’s mix would make a great radio format. Except for all the commercials you’d have to jam in between the songs.

CoffeezoneradioOr we could just download this little app for our iPhones. If I understand this correctly, it enables you to tap into your entire music collection on your home PC via your iPhone – and the music collections of your friends, too – and stream all of the above to your phone, wherever you go. [YouTube demo]

I found this on Mark Ramsey’s Hear 2.0 who describes it as being able to “create our own radio stations from our own content and share them with friends who are mobile.”

So I could listen to Coffee Zone Radio wherever I am? Or Planet Nelson Radio? Or Scott Brandon’s Friday Funk?

Okay, the iPhone is starting to look more and more like something I’m going to have to have. But I really want the thing to stream video, too. I’m getting close.

We’re gonna need a bigger dial

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Mark Ramsey points us to this LA Times story about Chrysler’s plans to offer wireless Internet in its 2009 models. Something we all knew was coming. As always, Mr. Ramsey asks the good questions. Here’s one of them:

“What does it mean to be “radio” in a world where audio is fully integrated into an experience that includes video, text, interactivity, and personalization? The attraction to these services will not only be that they’re supplemental to radio, but that they expand the definition of radio. And that expansion will benefit only those broadcasters and their partners smart enough to recognize that the advantage of a broadcast tower is non-existent in this context.”

Or a satellite channel?

The results business

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Mark Ramsey points to a survey of marketing professionals that shows growing pressure on accountability:

“86% of marketers say pressure has increased on them to account for results; no one said that the pressure has decreased. Moreover, 68% of organizations are measuring the quantifiable contribution of marketing to the bottom line.

Message to radio: You’re no longer in the advertising business. You’re in the results business. So which are you selling, advertising or results?”

Where is the innovation in radio?

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“Where are the new formats? Where is the new talent? Why is Talk Radio pretty much the only form of radio that isn’t music-intensive? Why are most Talkers late-middle-aged conservative white dudes? Our non-music format options are ridiculously thin – why?” — Mark Ramsey

I’ve wondered the same thing. It’s not uncommon for an owner to have five or six stations in a market, running some safe format on everyone of them. As Mr. Ramsey points out in his post, to try something innovative would require imagination, talent and guts. Short supply these days.