Tag Archives: education
Podcast monetization
From Podcasting News:
“About.com, a New York Times property, has launched a sponsored medical podcast about heartburn and acid reflux. Each podcast will be approximately three to five minutes long and will be introduced monthly. The series –the first of its kind on About.com– is sponsored by AstraZeneca, a pharmaceutical company that makes Prilosec and Nexium heartburn and acid reflux medications.”The podcasts allow us to provide educational information to patients in a unique and creative way,” said Dana Settembrino, brand communications manager, AstraZeneca.
Topics to be covered include: What Causes Heartburn; Acid Reflux and Your Diet; How to Talk to Your Doctor about Acid Reflux; Exercising with Acid Reflux; and How Stress Affects Your Acid Reflux.
According to Marjorie Martin, general manager, ABOUT Health, “Podcasts provide an exciting new format for delivering trusted health information. Users can now choose to listen online or take the information with them. This series on heartburn and acid reflux disease should provide the millions of sufferers with the tools to better manage their condition.”
Dr. Mona Khanna, M.D., M.P.H. is the program’s host. “Dr. Mona” is a quadruple board-certified practicing physician and Emmy award-winning medical correspondent.”
We covered heartburn on the Living Healthy Podcast back in February.
I find Henry’s conversational style more to my taste than Dr. Mona’s scripted read, but I’m hardly objective. Would love to know what AsstraZeneca is paying for this and their expectations. But one can assume they think this makes more sense than 30’s and 60’s. About.com seems like a good fit. You go looking for info on heartburn…and find a podcast on the subject.
But how sustainable is this? I think sponsoring something with broader topic scope might make more sense.
Podcasting Harvard med school lectures
For the past couple of months, Harvard Medical School course lectures have been available as podcasts for students, faculty, and staff. HMS says this is the first time any medical school has used an iPod as an educational tool to distribute the entire curriculum. No reason to ever miss another lecture. [via Scripting News]
George Carlin: Why American education sucks
George Carlin’s latest comedy special on HBO (Life Is Worth Losing) had some really strong moments and others where I thought he was reaching. The open was Carlin at his best. A pissed-off poet for the 21st century. The all-suicide cable channel didn’t work for me, but he was at his rage-fueled best explaining why our education system will never get any better (3 min video). Recorded live at the Beacon Theater in New York City, this is why you want to have HBO.
Bill Gates on education
Bill Gates to the nation’s governors at the National Education Summit on High Schools: “America’s high schools are obsolete.” Some data points from Gates’ keynote: The US has one of the highest high school dropout rates in the industrialized world. Only 68 out of every 100 ninth-graders graduate from high school on time, and most need extensive remediation after that. Only 28 of the original ninth-graders make it to their sophomore year in college. “When I compare our high schools to what I see when I’m traveling abroad, I am terrified for our workforce of tomorrow,” said the Microsoft chairman, who is hiring about half of his new talent overseas.