“Radio audience as big as it’s ever going to get”

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I had lunch this week with a long-time acquaintance who happens to be one of the most successful small market broadcasters in the country. His stations generate millions of dollars in ad sales and have for years. He asked us to come up and talk about the Internet and I was expecting the usual “Don’t waste your time on that Internet bullshit” line. So, when he said (paraphrasing here) if broadcasters don’t figure out the Internet, they’ll perish… the hair on my arms stood up. He went on to say he thought radio’s audience was as big as it’s ever going to get. And that most small market radio stations are breaking even at best. Oh, and he said he didn’t know any young people that listened to the radio these days. Digital radio? Gonna be bad, not good, for rural broadcasters. He said more but I was in such a state of shock I can’t recall everything.

And I’d heard it all before. Online, not from a life-time broadcaster. I didn’t get the impression he’s shared his concerns with other broadcasters. Sort of the elephant in the room that nobody is talking about. And I’m not going to out this guy. Besides, nobody would ever believe he said –or believes– any of the above.

This must have been the mood when the plains Indians saw the first wagon trains roll over the hill. It ain’t gonna ever be the same again. Might be good. Might be better. But it ain’t gonna be the same.

Flying solo

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After almost four years of working out (weekly) with a personal trainer, I’ve decided to go it on my own. The lady I’ve been working with is very good. Four years ago an hour of her pain cost about $25. This week the fitness center (I assume it was their decision) raised her hourly rate to $50 an hour (there were a couple of bumps along with way). $2,600 a year + a few hundred for club membership and you’re right at three grand a year. I can buy a used car for three thousand dollars, so we parted ways. It reminded me of breaking up with a girlfriend in high school. Painful. I stuck as long as I did because I figured I’d stop working out altogether withour the weekly reinforcement. And now we’ll see.

Sheryl Crow Aquatic Center

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Kennett, Missouri hasn’t had a public swimming pool since they demolished the ancient, aboveground monster that people my age grew up with. But thanks to the generosity of hometown-girl-turned-superstar Sheryl Crow (and others), they now have the Sheryl Crow Aquatic Center. The nine-time Grammy winner came to take part in the dedication ceremonies on Saturday and Barb and I were there for the big splash.

I don’t know Sheryl Crow (I don’t know any big stars) but she seems like one very classy, very smart, very down-to-earth lady. She still sees herself as a Kennett girl. That’s home. And she’s concerned that the little town has fallen upon hard times, economically. So she wrote ’em a check for a million bucks to build a municipal swimming pool just off the downtown “square.” Which is slowly dying. Some would say dead.

But Ms. Crow is giving more than her money to help revitalize the town. She’s giving her time and her name and a little of her wonderful talent. She performed a few songs with a local band, The Usual Suspects. Her daddy, Wendell, plays guitar in the band when he’s not lawyer’ing.

I’m terrible at estimating crowds because I avoid them like the plague, but I’d guess there were three or four hundred [The DDD reports 4,000] folks on hand and it was a beautiful morning. I got to see a lot of old friends, many of whom I had not seen in 20 years. I took a bunch of photos while Barb manned the camcorder. We’ll get some video posted as soon as I have time to edit.

Following the performance, Sheryl held a little pool-side news conference [5 min] for the half dozen TV and radio stations on hand.

AUDIO: News conference 5 min MP3

(Rumor: A crew from ABC’s 20/20 was following Sheryl around for some upcoming segment) When no one could come up with a coherent question, Sheryl took over and explained why she got involved in the project. Not sure if you’ll be able to hear it, but I thought the best question came from Barb, who wanted to know Sheryl’s best stroke when she was on the high school swim team (breast stroke).

I don’t know that a new swimming pool will save my old home town but I’m proud of all those folks for trying.

Special thanks to Kennett correspondent Charles Jolliff for link to photos of Kennett’s old municipal pool. UPI Super Photog Bill Greenblatt for the photo above and others. And Jan McElwrath and Randy Morgan with the Kennett Chamber of Commerce for organizing a great a event making us feel so welcome.

NBC News begins podcasting

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Beginning in June, NBC News will deliver hourly updates and “select portions of its network and cable news programming via podcast.” So, its content is now delivered via: broadcast television, cable television, the Web, e-mail, cell phones, digital television, satellite radio, and terrestrial radio. [E-Media Tidbits]

Podcasting impact on traditional radio

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“Thanks to the new technology, more people than ever will be creating and listening to audio programming in coming years. But the radio industry, a members-only club for the best part of a century, is turning into a free-for-all.” (Business Week)

The folks at Bridge Ratings report “the use of digital music players does not appear to be significantly affecting time spent with traditional radio.” In fact, you’ll probably listen to more radio after listening to mp3’s for a while.

Everybody knows (Leonard Cohen)

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Everybody knows that the dice are loaded
Everybody rolls with their fingers crossed
Everybody knows the war is over
And everybody knows the good guys lost
Everybody knows the fight was fixed
The poor stay poor and the rich get rich
Thats how it goes
And everybody knows

— From Everybody Knows by Leonard Cohen

Gnomedex 5

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Presenters at this year’s conference include: Adam Curry, Dave Winer, Steve Gillmor, Steve Rubel, Robert Scoble, Marc Canter, John Battelle, Dan Gillmor, and others. Okay, this is the kind of stuff that interests me. If sitting in a conference room for three days listening to people talk about blogging and podasting and RSS and shit like that doesn’t sound like any fun to you… you can start to understand why your idea of a vacation doesn’t make me clap my little hands.

One second commercial

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Catering to the ever dwindling attention span and capitalizing on its name, One Second breath freshener has placed a one second commercial during every commercial break on every TV station in Belgium yesterday. I think the blipverts on Network 23 were 5 seconds.

“High-speed commercials condensed into a few seconds that prevent channel changing and embed themselves in viewer’s minds. Sometimes they cause the heads of viewers to explode.”