George Carlin’s latest comedy special on HBO (Life Is Worth Losing) had some really strong moments and others where I thought he was reaching. The open was Carlin at his best. A pissed-off poet for the 21st century. The all-suicide cable channel didn’t work for me, but he was at his rage-fueled best explaining why our education system will never get any better (3 min video). Recorded live at the Beacon Theater in New York City, this is why you want to have HBO.
Quoted by Jeff Jarvis
Back in March I posted –somewhat giddily– about being added to Halley Suitt’s blog roll (I’m still there). Ms. Suitt was kind enough to say she stopped by smays.com from time to time. I suspect she was being kind, but still a thrill.
While he’s far less sexy than Ms. Suitt, Jeff Jarvis orbits in that same blogosphere firmament. His BuzzMachine is #49 on Technorati’s Top 100 Blogs (if you go in for such rankings, and Mr. Jarvis is not the sort to do so).
Today, while reading his latest post, I came across a quote that sounded strangely familiar. Mr. Jarvis attributed the quote to “A media exec even older than I…”
Good news: Jeff Jarvis read something I wrote and thought it worth pointing to (or someone sent him a link). Bad news: I’m older than Jeff Jarvis.
As I emailed Jeff (He’s just a kid, I can call him Jeff), this is like being in the audience at a Bruce Springsteen concert and hearing the Boss shout out, “Steve Mays is somewhere in the house tonight!”
Living Healthy (02) – Obesity
Jeff Jarvis: “Trapped by history”
“When you think about it, satellite radio and iTunes are the best positioned in the new world for pay content … Print content is pretty much all free by now. Networks and cable and program producers and all bound up in their mutually destructive deals. But iTunes enables the sale of content and Sirius is producing content worth paying for and neither is trapped by their histories. — Jeff Jarvis
Our company has the multimedia rights for 19 of the biggest and bestest colleges in the country. Would those legions of fans pay $.99 for some video highlights from Saturday’s big game, if they could do it quickly and easily and have them download automatically to their video iPod? Ch-ching!
Living Healthy Podcast #2
Just uploaded the second Living Healthy podcast and we record #3 (What over-the-counter pills will make you healthy?) this Thursday. My doc is doing this because he sees it as the perfect vehicle to help people (his patients and others). I’m doing it because it’s fun. And it’s so easy and inexpensive to do, we just did it. We don’ need no stinking sponsors! But if you did want to make this pay, it might work like this:
Let’s say a year from now, there are 1,000 people downloading the show every week. With patients, friends, colleagues… I don’t think that would be an impossible number. Would a local hospital or medical group be willing to pay $100 per show (nice mention at beginning and end and maybe a drop-in somewhere in the middle)? Maybe.
Now, can you think of, say, nine more show ideas out there? I can. (SFX: calculator) Hello! We’re at $50,000 annually. The only thing missing are the 30’s and 60’s.
Update: Looks like I might have been off by a factor of four. Maybe. Good article by Heather Green at BusinessWeek online:
KCRW, the public radio station in Santa Monica, cut a deal with Southern California Lexus Dealers for a sponsorship this summer, when the station was getting 20,000 downloads a week. Since then the number spiked to 100,000. When the Lexus deal ends, KCRW plans to charge $25 per thousand listeners.
Why the premium for some podcasts? They help advertisers reach specific groups, even as media fragments. That’s one reason Sequoia Capital’s Mark Kvamme thinks podcasting could siphon $1 billion to $2 billion away from the $30 billion radio advertising market in three to five years.