In this email/PDA/Blackberry/digital age, business cards seem kind of… quaint. Every few years I toss a couple of hundred when something changes.
Now, at long last, my (personal) business cards reflect who I am. I’m a regular reader of Hugh MacLeod’s blog and a fan of his art (cartoons drawn on the back of a business card). There’s a link on his blog where you can order your own.
I own a few domains that I’m not using. Squatting, if you will. I keep renewing BasementDiaries.com in hopes that I’ll eventually get around to moving that site to it’s own space. I just registered thirtiesandsixties.com. An idea that occurred to me while swilling beer with Scott earlier this evening. We were talking about radio and advertising and the big-chested blond at the bar and I went off on a riff about how someday the notion of little 30 and 60 second chuncks of advertising would seem quaint. More to the point, how our business (radio networks) is dependent on the concept of “thirties and sixties.” We’ll sell you “x” 30’s (or 60’s) between 6a and 7pm for “x” dollars. We sell “units.”
A blog about advertising or radio or networks could do worse than thirtiesandsixties.com. We’ll have more on that, right after this from our sponsor.
Gordon Borrell on why broadcasters are not taking advantage of online advertising opportunities (from TVSpy):
“The big problem however, is the web is not a broadcast medium. In most cases we are not talking about a $1 million or even a $100,000 contract for advertising. We are only looking at several thousand dollars per contract. Broadcast sales people don’t have the time or interest to focus on those types of deals. The current compensation structure and incentives also don’t motivate broadcasters to focus on web advertising.”
Quote of the day comes from XM Ben who stopped smoking three weeks ago:
“I was very glad I didn’t have to keep stepping out on the back porch to light up in the cold. That has to be the worst part of smoking…that, and the cancer.”
I read his post shortly after watching the first in a series of reports by ABC News that had some really scary stats: Twenty-four percent of American men and 19 percent of women continue to light up; three-quarters of long-term smokers will have serious health problems; smoking will kill half of them; less than five percent actually succeed in kicking the habit.
Hang in there Ben.
“In an ideal situation –weekly or even daily– someone is pumping the weblog with fresh compelling content. But any old content won’t do. Corporations interested in blogging need to add value to people’s lives. That’s the biggest key to a successful corporate blog that keeps people coming back. So what do I mean by add value? I mean give us a reason to read your blog. Give us something we can’t find anywhere else. Provide information that your customers, partners and prospects care about, not necessarily what you care about. Be a resource and a connector.”