If you haven’t seen the new series of Get a Mac ads you probably will. The Better Results ad hits close to home for me because I used Windows apps to create videos for the three or four years. It worked, but…
Counselor and Self Pity both make their respective points very cleverly. I have never seen a campaign bring out so many different versions of an ad, so quickly, and keep the quality so high. [link above is to a compilation of all the ads]
John Reeder (known on-air as Johnny Mack Reeder) passed away in Mt. Ida, Arkansas on October 10, 2006, at the age of 82. John was living in a nursing home at the time of his death. He’ll be buried in Blytheville, Arkansas. John helped put KBOA on the air in 1947. He and my father worked together until John left Kennett (in the fifties sixties?). John Reeder was a great broadcaster. He established KBOA’s reputation for local news coverage. You can hear John’s great pipes in the brief interview segment on KBOA830.com. John was a talented and avid photographer and took literally hundreds of photos of the early days of KBOA. Almost every image on the KBOA830.com site was taken by John.
Videocue is a clever little application that puts a teleprompter right on your Mac (I’m sure there are similar apps for Windows). Just type in your script and position it under the (built in) iSight camera on the MacBook and start recording. Drop in still images; control the scroll speed of the text… all for $29.00. The pro version includes Chroma Key (I can’t wait to do my first stand-up in front of the White House). I’m telling you, this thing is too cool for school. I usually just ad lib my videos but there are times you want to work from a script and this makes it a snap.
Interesting analysis of TV station websites by Graeme Newell. The piece is buried in a long, no-way-to-deeplink post on ShopTalk, so I’m posting the full article after the jump.
“The problem is our mindset. We’re trying to recreate broadcasting on the web. We do the web just like we do TV – broad. There is just a little bit of everything and not enough of anything. Because of its very nature, TV news has evolved to become a headline service. Our web sites mirror our on-air broadcast. You usually leave our web sites still hungry, wishing for a little more meat on the bone.”
“In the future, successful stations will have a hundred different broadband channels, all of them geared towards a specific demo. Give up your need to be a broadcaster. We are now nichecasters and the web gives us a whole new way to bring new audiences to our door.”
It’s worth a read because I think it applies to a lot of radio station websites as well as TV. Maybe even some radio network websites?
I posted/whined previously how annoying and silly I find it when cable channels air movies with “objectionable” words (I don’t object to ANY words) and substitute some non-sense word for the naughty one.
The folks at AMC have taken an interesting approach to this tactic. While showing Fargo, they broke for commercials by putting up a graphic with a bunch of non-sense words beginning with the letter F (announcer voice-over saying these words). The announcer then says something along the lines of “Steve Buscemi said the F-word ten times in that last scene…but that’s okay.”
Almost as though they’re embarrassed by the need to make the silly substitutions and poke a little fun at themselves. Interesting.