Category Archives: Radio

The Tower of Power

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This week I ran into a long-time broadcaster I called on back in my affiliate relations days. We chatted for a few minutes and the subject of towers came up (I have no idea). He mentioned that he had tried to sell his AM tower but got no takers. Then he tried to give it away. Nope. Now he’s paying someone to take it down and haul it off. As far as I know, that is nothing unusual. But it struck me as somehow… foreboding?

A radio station tower is …iconic. Usually the tallest structure in small towns throughout America. You didn’t need much of a studio but you had to have that transmitter and a tower. The bigger the better.

Every radio guy I know has at least one tower story.

Like the DJ who pulled his UHaul truck into the parking lot of the station where he was to start working the next day. In the downpour, he didn’t realize he’d snagged the truck’s trailer hitch on a guy wire and pulled the tower down. And he didn’t get fired.

Or a story about the insane guys who did tower maintenance, climbing four or five-hundred feet to paint or change a bulb.

[Momentary aside: If someone drops a wrench from 400 feet above you, is it better to remain still or to run? Discuss]

What once took studios filled with control boards and tape decks and cart machines… can now be done with a couple of laptops.

The equation once was:

Good programming (content) + big transmitter + big tower + good frequency = big audience

Now it’s:

Good programming (content) + big transmitter + big tower + good frequency = big audience

I’m sorry I never interviewed one of those tower guys.

One in five radio execs social networking

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How many US radio industry executives (from the 50 largest companiues) are on Facebook or Linkedin? Here’s what the folks at McVay New Media discovered:

“Out of 116 radio executives, running the fifty largest USA radio companies, 14 of them had Facebook accounts and 19 of them had LinkedIn accounts. The most common member of the executive team to have a presence on either website was the Chief Operating Officer.”

While less than scientific –some executives are online under different names– the results raise the question:

“How can we embrace the digital direction of the industry if our leaders are not even participants themselves? Think of it this way. If it were exposed that less than one in five of radio’s C-level executives owned radios, we would significantly doubt their confidence and personal investment in the radio industry.”

“If today’s radio companies are to evolve into the digital media world, wouldn’t it first make sense for radio’s leaders to evolve into the digital media world? Clearly, many leaders in the media industry are still learning the language of digital. Yet, the fastest way to learn a new language is immersion.”

“Tools like Facebook, LinkedIn, and Twitter can offer any C-level executive a simple and efficient direct forum with employees, shareholders, and customers. In fact, a strong executive could use social networking to improve their company’s image, foster positive communication, and directly confront market feedback.”

Is our (Learfield) industry “headed in a digital direction?” I believe it is. Are our leaders participating themselves? Only a few and in very limited ways. I might rephrase the question:

If only 1-in-5 of our senior managers regularly attended college sporting events, would we “doubt their confidence and personal investment” in collegiate sports marketing?

Mel Karmazin interview: “Fucking with the magic”

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Mel Karmazin is the CEO of Sirius Satellite Radio. Before that he was head of CBS Radio. For most of his career he has been known as a “Wall Street darling” for his ability to drive up the price of his various companies’ stock. Don Imus frequently referred to him as the Zen Master. Let’s just say he knows a lot about radio and advertising. I was struck by his description of advertising and frank assessment that Google was “fucking with the magic.”

“I loved the model that I had then. At that point I had… I was the CEO of  CBS and I had a model where you buy a commercial… if you’re an advertiser you buy a commercial in the Super Bowl and, at that time, you paid two-and-a-half million dollars for a spot and had no idea if it worked. I mean, you had no idea if it sold product… did any good… I loved that model! That was a great model! And why …if I can get away with that model… if I’m in the business where I can sell advertising that way, why wouldn’t I want to do it?

No return on investment. And you know how everybody looks for return on investment? We had a a business model that didn’t worry about return on investment and then here comes Google. They screwed it up. They went to all these advertisers and said, we’ll let you know exactly what it is.”

Oooh. Reminds me of the old saw, “I know that only half of my advertising works, I just don’t know which half.” The full interview is worth a watch and confirmed my feeling that a real sea change (in advertising) is taking place.

“Radio Days: the celluloid afterlife of real radio”

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“In the movies, radio is a mythic force: local, rebellious, life-changing. This hardly describes the reality at commercial radio stations today, but it does tell us something about how radio was—and about how we want it to be.

The Clear Channel consolidations of the 1990s and the streaming revolutions of the last decade have given us change and innovation, but they haven’t forged the kind of cultural radio that thrilled and united 20th-century audiences. Sure, we’ve got talkers who excel at dividing us. And we’ve got little machines that let us become our own DJs. But we haven’t replicated the “real people” kind of radio that speaks and sings to us better than we can speak and sing to ourselves. Our new broadband-powered landscape hasn’t empowered that level of talent—yet. But don’t worry. It will. Until then, see you at the movies.

I stumbled across this piece by Matthew Lasar on ars technica. It brought back many fond memories from my days at KBOA (’70s). We said pretty much anything within reason and the same went for the music we played (on turn-tables). And I loved movies about DJ’s and radio stations. I’ll be forever grateful I didn’t miss “real radio.”