Category Archives: Radio

Should we call it iHD?

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“Apple moved more iPhones in three days than the radio industry has moved HD Radios in three years. Now, strictly speaking it’s not fair to compare a tech phenomenon to the many that are not. Then again, very few tech gadgets have hundreds of millions of dollars of complimentary on-air support and the power of the radio industry behind them.

The consumer is speaking volumes with numbers like these. Are you listening to what he’s telling you? Sure, HD Radio chips will be tiny and efficient enough to slip into mp3 players and mobile phones by 2008. But has anyone asked whether or not consumers will want them there?”

– Mark Ramsey

Internet passes radio as “most essential” media

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“Less than one of five Americans (17%) say radio is their most important medium for information and entertainment. That’s down from 26% in 2002. What’s changing is obvious – the Internet is quickly becoming a turn-to medium. One-third of Americans say it’s now the most important — compared to 36% who pick TV. A big jump from 2002 when just 20% said the Web. A new Edison Media Research report also shows the Internet and TV have swapped places as the “most cool and exciting” media with 38% now picking the Web versus 35% for TV. Edison’s report also finds newspapers are most-often picked as the “least essential” medium by 35% of consumers. It’s followed by the Internet with 24%. Both radio and TV had the fewest mentions at 18%.”– Inside Radio

Cueing records

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I love this photograph of my father. It was taken in the control room (Studio A) of KBOA in Kennett, Missouri, probably around 1950.

Anyone that has ever “cued” a record recognizes that sense of touch and the delicate balance of the heavy tone-arm on the oh-so-easy-to-scratch record.

A skill (if you could call it that) that hasn’t been needed for many years. I’m glad I didn’t miss those final years of high-touch, hands-on radio.

We had one of the early automation systems (for our FM station) but it felt like telling someone how to make love to your girl friend.

And the thrill of having the program director walk into the studio while you were on the air and put the hot new single into “current” box. Is it as much fun to see the new single come into the rotation on a computer monitor?

Before I get carried away, allow me to say –for the record– I don’t miss using a grease pencil and splicing blog to edit tape. If I had to choose, I’d be th digital boy I have become.

How important is local news on the radio?

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Mark Ramsey says (Hear 2.0) his research repeatedly shows that once you get beyond traffic and local sports headlines and weather, "local news" per se is one of the things (radio) listeners – even information listeners – want least.   

And that’s fundamentally because information fans tend to be interested in one of two things: What fascinates or entertains them and what impacts them personally. And neither of these things are explicitly "local."

Is this true? Hmm. I’ve lived in Jefferson City for more than 20 years and I don’t know the name of the mayor and have very little interest in what’s going on "locally." Until, of course, something doesn’t work.

I listen to our state news reports on our local affiliate but can’t remember the last time I listened to the "local" newscast. But I’ve always suspected –and hoped– I was the exception.