Profitable Demise

An intriguing open to a thoughtful article by Jay Rosen (PressThink). The piece (Laying the newspaper gently down to die. And keeping the spirit of journalism alive.) looks at challenges facing the newspaper business and how it is (or is not) meeting those challenges. But I believe there’s something here for all traditional media. My big take-away was a concept called “harvesting market position.” A last-resort business model for companies undermined by substitute technology.

“An industry that won’t move until it is certain of days as good as its golden past is effecively dead, from a strategic point of view. Besides, there is an alternative if you don’t have the faith or will or courage needed to accept reality and deal. The alternative is to drive the property to a profitable demise.

Drive the property to a profitable demise. You won’t see that in the company mission statement. But my favorite quote from Professor Rosen’s article came from Craig Newmark (craigslist):

“I realize I’m no news guy, not an activist; just like everyone else, tired of news that I can’t trust. My favorite irony is that Jon Stewart produces fake news that’s honest; and the White House produces allegedly honest news that’s really fake.”

Air America Radio

“In early 2004, a group of investors set out to launch a liberal radio network that would challenge the dominance of America’s airwaves by conservative talk radio. The creative, financial and logistical challenges were immense, but on March 31, Air America Radio became a reality. LEFT OF THE DIAL chronicles the trials and tribulations involved in starting up – and sustaining – a nationwide radio network during a highly charged election year.”

Left of the Dial is another fascinating documentary from HBO.

Saga cancels satellite-friendly syndicators.

Taking a stand against syndicators that air programs on both terrestrial and satellite radio, Saga Communications has begun methodically canceling shows where its exclusivity has been compromised. Ed Christian, president and CEO for Saga said he hopes his actions will sound a wake-up call to the industry while conveying to syndicators that they can’t have it both ways. [Story in Mediaweek]

RadioDavidByrne.com

“A friend who relocated to California from NY said she missed hearing all the odd variety of music that was played around the office here. I miss hearing what you all are listening to,” she wrote. This “radio” is my response. It will stream for a few hours and then it will recycle. Maybe it will run longer in the future. The artists played here are respectful of one another and gunplay is forbidden.”

David Byrne explains why he started his own Internet radio station. What an interesting idea. I confess I like most of the songs I’ve heard, even though I’ve never heard of any of the artists. Other Internet radio stations to which I would listen: Radio McVey, Virettarama.

Radio ad spending in decline

In an article on RealMoney.com, Cody Willard steers investors away from big broadcast companies:

“… the tens of billions of dollars spent on radio advertising are in a steady, secular decline, and that’s not pretty for those companies that have depended on those models for revenue, nor for those companies that have depended on that outlet to deliver their message.”

I spotted one positive nugget in his piece:

“Regional radio is coming back and will find its niche again. But the days of big radio are over.”

I don’t know if Mr. Willard is right and I’m not sure what –if anything– this will mean for the company I work for. But I’m a “small radio” guy at heart and have no tears for the Big Broadcasters. Nor do they need any. They’ve made their millions and it’s safely tucked away in some off-shore tax haven.

Radio to decline 2.5%. Blame iPods and satellites.

Some interesting stats coming out of the Kagan Radio/TV Summit in New York. The CIBC World Markets director of research says radio can expect an overall 2.5% annual radio audience decline this year owing primarily to iPods and satellite radio.

According to independent research commissioned by Sirius, once consumers get a Sirius radio, they spend 83% of their radio time with Sirius and 7% with traditional radio. So whats commercal radio to do? According to the presentation: Increase local content; upgrade national sales efforts; get better research data; Hire TV people (“they know how to sell in a declining market.”)

Randy Michaels on future of radio

“People today are being entertained different, and that’s a problem for radio. (By the) time a profit is made, satellite radio will be eclipsed by something more profound. Namely, Internet-based radio stations available nationwide thanks to wireless broadband technology. Radio is going to be interactive, and it’s not going to be delivered just by transmitters. The next thing is not satellite, which is another form of point-to-multipoint technology. It will be interactive, two-way communication that’s available to everybody that is the next big thing. Radio companies will have no more defense in defending their business than the railroads did when airplanes came in and took their freight business.”

— Randy Michaels, former Clear Channel Radio CEO, on the future of radio

Radio “schedule integrity”

“Compared to other media, spot radio ranked No. 8 and network radio ranked No. 10 in schedule integrity behind magazines, newspapers, network TV, spot TV, outdoor, syndicated TV, cable TV and Internet. Agencies and advertisers also had less confidence in the accuracy and timeliness of radio affidavits to prove ads ran as ordered than in the affidavits from network TV, spot TV and newspapers.” [Mediaweek story]

From Radio Advertising Bureau’s annual perceptual study (funded by Arbitron):

The wireless Super Bowl

“On the consumer side, the league sees big revenue potential in wireless. The league is moving content from its NFL Network cable channel and Sirius Satellite network to the Internet to bring more dimensions to stories. It’s the first year the Super Bowl is on satellite radio, and the league plans to make audio of the radio calls for the Pats and Eagles available for fans to download to their MP3 players for $10. And when someone calls their wireless phone, Eagles fans can hear defensive end Jevon Kearse tell them “This is Jevon Kearse. It’s time for you to pick up the phone.” [via RAIN]

BostonHerald.com

“My Very Own Radio Station”

Michael Bazeley, writing in the Mercury News (My Very Own Radio Station), does the best job of ‘splaining the podcasting thing I’ve come across:

“Thanks to a new technology called podcasting, I’ve turned my iPod into a personalized radio station, loading it with talk shows and cutting edge music that I’d never be able hear on traditional radio stations. It’s transformed my listening habits overnight. Although it’s new, I’m convinced podcasting will transform the way many people consume media, just as blogging and TiVo have. When you can program your own radio station, carry it with you anywhere and pause and restart it at will, who needs mainstream, advertising-supported broadcast radio?”

His piece quotes Doc Searls who believes:

“Podcasting will shift much of our time away from an old medium where we wait for what we might want to hear to a new medium where we choose what we want to hear, when we want to hear it, and how we want to give everybody else the option to listen to it as well.”

Hey, I’m just posting this shit so I can say I told you so.