Category Archives: Media & Culture

Cognitive Surplus: The Great Spare Time Revolution

Posted on by

“Someone born in 1960 has watched something like 50,000 hours of television already. Fifty thousand hours—more than five and a half solid years.”

Sweet Mother of God! I can tack another 7 or 8 years on that. That daunting stat is from an article in latest issue of WIRED Magazine in which Clay Shirky and Daniel Pink share some thoughts on what Mr. Shirky calls the “cognitive surplus”:

“Television was a solitary activity that crowded out other forms of social connection. But the very nature of these new technologies fosters social connection—creating, contributing, sharing. When someone buys a TV, the number of consumers goes up by one, but the number of producers stays the same. When someone buys a computer or mobile phone, the number of consumers and producers both increase by one. This lets ordinary citizens, who’ve previously been locked out, pool their free time for activities they like and care about. So instead of that free time seeping away in front of the television set, the cognitive surplus is going to be poured into everything from goofy enterprises like lolcats, where people stick captions on cat photos, to serious political activities like Ushahidi.com, where people report human rights abuses.”

“Cognitive Surplus.” I love the very idea of that. I’m not sure I would be a better person had I spent those 50,000+ hours blogging instead of watching Maverick, but I would be different. And if I had to choose today, it would be an easy call. Come to think of it, I am choosing.

Clay Shirky: The Collapse of Complex Business Models

Posted on by

I won’t attempt to summarize this post by Clay Shirky. The best I can do is pull a couple of quotes. If you’re in the media business, you’ll want to skip this one.

“…most TV is made by for-profit companies, and there are two ways to generate a profit: raise revenues above expenses, or cut expenses below revenues. The other is that, for many media business, that second option is unreachable.”

“When the value of complexity turns negative, a society plagued by an inability to react remains as complex as ever, right up to the moment where it becomes suddenly and dramatically simpler, which is to say right up to the moment of collapse. Collapse is simply the last remaining method of simplification.”

TV station gets iPads, saves on paper and looks hip

Posted on by

Last week, news anchors and producers at Barrington Broadcasting Group’s WFXL Albany, Ga., replaced their paper scripts with electronic versions displayed on the iPad. They project the move will save nearly $10,000 a year in paper costs. From the original story:

“Newscast scripts are composed as usual. But rather than printing to paper, the final version is formatted as a PDF file and transmitted to each iPad via e-mail. The PDF translation is handled by iAnnotate by Aji.LLC, a $7 program sold and downloaded via Apple’s App Store.

Although WFXL doesn’t employ iPads as teleprompters, it could if it chose to. Apple’s App Store already offers two third-party applications for scrolling copy on the iPad: Nairo Techology’s iPrompter for $2.99 and Bombing Brain Interactive’s Teleprompt+ for $9.99, which allows any iPhone to double as a remote controller.

In addition, hardware vendor Bodelin Technologies offers a new version of its through-the-lens ProPrompter HDi display, which mounts the iPad as a prompter monitor on both studio and field cameras. The $850 device includes “professional” display software, which is also controllable through an iPhone or iPod Touch.”

And they look pretty cool. No small thing in the world of TV news.

I predict it will become common practice to cover the Apple logo with the station logo.

The secret to Farmville’s popularity

Posted on by

“The secret to Farmville’s popularity is neither gameplay nor aesthetics. Farmville is popular because in entangles users in a web of social obligations. When users log into Facebook, they are reminded that their neighbors have sent them gifts, posted bonuses on their walls, and helped with each others’ farms. In turn, they are obligated to return the courtesies. As the French sociologist Marcel Mauss tells us, gifts are never free: they bind the giver and receiver in a loop of reciprocity. It is rude to refuse a gift, and ruder still to not return the kindness.[11] We playFarmville, then, because we are trying to be good to one another. We play Farmville because we are polite, cultivated people.” — From an essay by y A. J. Patrick Liszkiewicz

I’ve never played Farmville. Or any other Facebook game. I don’t have a Facebook account anymore and find myself unable to explain why I do not. So it’s hardly fair to use this thoughtful essay as an explanation. But the very essence of Facebook seems to be social obligation. I hate obligations and avoid them wherever possible.

Facebook/Farmville fans can tell me where Mr. Liszkiewicz misses the mark with his essay.