A recent Yankee Group report says the 30-second TV ad will soon lose top billing as our most valuable marketing vehicle and be replaced by Web-based video advertising. More at CyberJournalist…
Category Archives: Media & Culture
We tune in by show brand, not station brand
From Tod Maffin’s upcoming editorial in Strategy Magazine about the future of television advertising, broadcasters, and the cable companies:
“…we’re at the end of the generation where people lock onto a station and keep with it for an evening. Today, our loyalty is to specific shows, not network or station brands. Nobody stays home to watch Fox TV; we watch Trading Spaces, then flip to This Hour Has 22 Minutes, then flip again. Digital television’s on-screen TV Guides and PVRs just reinforce the behaviour. We tune in by show brand, not station brand. ” [via Lockergnome]
Why Rush’s TV show flopped
Mark Whicker, writing for The Orange County Register, calls talk shows “a crack in the mirror of America. The reason that mudslinging works on the radio is simple: On the radio, Limbaugh is speaking to the dittoheads, the disciples who swallow everything. On TV, Limbaugh has to address the population as a whole.” [MercuryNews.com]
Why we take photographs
“Whatever else I’ve learned from going through boxes of old photographs, it’s clear to me now why people take pictures of people. It isn’t just to capture moments, to record history, to make art, or just to fool around, though it’s all those things and more. It’s to tell stories.”
— Doc Searls
RIAA is going after music pirates
So the RIAA is going after music pirates (they call them thieves). Our company produces original content and we get pissed when people rip us off. We’ve even gone to court a few times. What I don’t understand is why the tech world can’t beat this (forget right or wrong for a minute). When the CEO of one of the big record companies gets around to embezzling a few million bucks, he or she will have no problem tucking them away in some off-shore bank. Why doesn’t some Arab country set up secure severs for music swapping? I guess what I’m asking is, is this technically possible? I guess the RIAA would go after the ISP (and everyone else) that makes it possible us to connect to servers in other countries. I just don’t like thinking that Big Business can beat down the Internet.
Markets as conversations
I found this on Denise Howell’s weblog (Bag and Baggage). I’m unclear on whether these are her thoughts or David Weinberger but it doesn’t matter.
“The Bubble was never what the Internet was about. The Web is not primarily a commercial space, not even primarily an information space. The interest is not there because 800 million people woke up and suddenly decided they wanted to be research librarians. The bubble went away, but the Web absolutely didn’t. The Web remains interesting and important. Nobody would have said a few years ago we’d have 20 billion pages on the Web. It’s not just markets that are conversations, it’s businesses themselves.”
“Utterly selfish”
“After ten years of watching Web users, one clear conclusion is that they are utterly selfish and live in the moment. Giving users exactly what they want, right now, is the road to Web success.”
— Alertbox, April 21, 2003
18 Years
Yesterday the Missouri Supreme Court overturned the death sentence and conviction of Joseph Amrine, 46, of Kansas City. He’s faced execution since 1986 for the stabbing of a fellow inmate. Over the years, the three former inmates who testified against him recanted. He was in for robbery, burglary and forgery and would have been out 1992 had he not been convicted of murder. If he walks free, he will become only the third Missouri death row inmate in modern times to be freed of his capital conviction. One of our reporters, John Davis, interviewed Amrine today. It runs about 15 minutes. You can also listen to the oral argument before the Missouri Supreme Court on February 4th. This strikes me as a good example of how the web –more specifically, streaming audio– enables a news organization like ours to go way beyond a 4-minute newscast with a couple of sound bites.
Doc Searls, David Weinberger: Net fundamentals.
“When we look at utility poles, we see networks as wires. And we see those wires as parts of systems: The phone system, the electric power system, the cable TV system. When we listen to radio or watch TV, we’re told during every break that networks are sources of programming being beamed through the air or through cables. But the Internet is different. It isn’t wiring. It isn’t a system. And it isn’t a source of programming.”
1. The Internet isn’t complicated
2. The Internet isn’t a thing. It’s an agreement.
3. The Internet is stupid.
4. Adding value to the Internet lowers its value.
5. All the Internet’s value grows on its edges.
6. Money moves to the suburbs.
7. The end of the world? Nah, the world of ends.
8. The Internets three virtues:
– a. No one owns it
– b. Everyone can use it
– c. Anyone can improve it
9. If the Internet is so simple, why have so many been so boneheaded about it?
10. Some mistakes we can stop making already
“a virtual, centralized grand database”
“Every purchase you make with a credit card, every magazine subscription you buy and medical prescription you fill, every Web site you visit and e-mail you send or receive, every academic grade you receive, every bank deposit you make, every trip you book and every event you attend all these transactions and communications will go into what the Defense Department describes as “a virtual, centralized grand database.”
From a William Safire Op/Ed piece in the NY Times.