Had a chat with an acquaintance who now lives and works in another part of the country. He’s a long-time radio news guy and he called to get my advice on how his newsroom can better take advantage of “new media” (which ain’t that new anymore). As he talked about his newsroom and the company he works for (a good one), it became clear there was no clear direction for making the transition from Old Media to New Media. And unlikely to be one. So what can he do?
First, what he cannot do. He probably cannot change (or provide) the larger online strategy his company needs. But he can begin learning the skills he needs to survive. In no particular order:
- Start blogging (any topic) This includes reading other blogs
- Start using an RSS news reader
- Set up a twitter page (get a grasp of social networking)
- Get a smart phone and learn how to use it (see above)
- Keep a small digital (still/video) camera on his person at all times
- Get a YouTube and flickr account and start using them. (any subject)
- Begin the process of creating your brand
To an old radio dog, all of this sounds like a lot more work than it really is. But here’s the question I posed to my friend: If your current job went away overnight, what would you do? Try to get a job at another radio station? A newspaper? TV station?
What kind of skills to you think they’re looking for these days? Will it be enough to give them a cassette tape of your best work? Maybe a list of the RTNDA awards you’ve won?
The skills he learned in J-school are important. His many years of “radio” experience are valuable. But it’s a new game, that demands new skills. You got ’em or you don’t.
My old pal RP was an avid collector of 45 rpm records. He had big cardboard boxes jammed with “singles.” The best we could do back then was stack 20 or so on a fat little spindle that would drop the next 45 down to the turntable. Shuffle? Sure, like a deck of cards.
85% of Americans have a cell phone (there are actually more US mobile phones than Americans age 13 and older) Source: CTIA Wireless Association
Last week
"Eagle Bluff Enterprises has received FCC permission to move KOTC from Kennett, Missouri to Memphis, Tennessee. KOTC (830 AM) signed on in July 1947 as KBOA. KOTC went silent on 6-1-08. The justification for the STA was "The station has been temporarily turned off pending format changes and equipment repairs". After the move, KOTC will diplex its 10 KW signal from a tower shared with WHBQ, 560 AM, in Memphis."