On October 31, 1994 I started using Iowa Network Services for my my ISP (Internet Service Provider). This was part of a barter (service for ads) between Radio Iowa (our company) and INS. I believe I had dial in to an 800 number.
Category Archives: Learfield
Learfield sells for $1.2B
“Providence Equity Partners is set to make $425 million on the sale of sports marketing company Learfield Communications Inc. to Atairos Group Inc., according to an investor letter obtained by The Wall Street Journal.”
Missouri Death Row Audio
In the late ’90s I created a website called MissouriDeathRow.com. A Missourinet reporter had served as a witness (while covering) of every execution going back to 1989. There was no death row website because a) the web was still pretty new at the time and b) the Missouri Department of Corrections went to some lengths to avoid the term “death row,” even though prisoners sentenced to — and awaiting — execution were housed together.
At each execution, a packet of information was handed out to reporters and a stack of those were gathering dust in the Missourinet newsroom. News Director Bob Priddy and I began putting that information online and it quickly became the de facto site for information about capital punishment in Missouri. I maintained the site until I retired in 2012.
The site included a page with some of the history of capital punishment, including audio recorded by Missourinet reporters. As of this writing, much of that audio is no longer available on the site. The site was moved a few times, different servers, different platforms… files get misplaced or lost. My buddy Phil Atkinson did his best to find some of those and I’ve archived them here.
https://www.smays.com/death-row-audio/
Missouri hasn’t executed anyone in a couple of years but they had quite run at one point. The audio includes post-execution news conferences, interviews with victims’ families, opponents and proponents, and the condemned.
Legislature.com
In 1996 (maybe 1997) I was involved in the first effort to stream audio of floor debate from the Missouri legislature. It was early days for streaming and the audio sounded pretty shitty. We had very limited bandwidth and the first RealAudio encoders were primitive. But it was the first time anyone could listen to live debate without being in the Capitol building (where they had audio lines to each rep’s office).
That first year I think we only streamed live but the following year we started archiving the audio as well. That, however, was nearly useless if you were trying to find a particular piece of debate in audio files that could run five or ten hours.
Not sure I can explain this but what we did was insert links to specific points in the debate (not unlike how we now create YouTube links that jump you X minutes into the video). I spent hours doing this before I dumped it on an assistant. But it allowed someone that wanted to hear debate on House Bill 123 to click a link and get pretty close. Unbelievably tedious.
We provided this service at no charge for a year or two and then started charging $500 per session. Lots of takers, mostly lobbyists and lawyers. We bumped it to $750 the next session and lost a few subscribers. It wasn’t long after that that the House and Senate Information Offices took this service over and we were out of business. It wasn’t a good “business” business but it offered a hint of what would be coming down the road in terms of streaming.
If you’ve never listened to floor debate of a state legislature, it’s hard to describe how boring this shit was. As streaming tech got better, someone would suggest they stream video and they’d take a shot at that, usually on the final day of the session. On one such attempt they had to pull the plug quickly because the cameras were showing members dozing at their desks.
Once people saw that we could actually do this, we started hearing grumblings about the audio archives. It was explained to me this way: Since the dawn of time, the House and Senate journals were the official record of what happened in the respective chambers. But those records could be amended. So if one member called another member “a lying motherfucker,” that got stricken from the official journal. But but not from our audio archives. This made lots of folks very uncomfortable and — ultimately — led to the legislature taking over. I always assumed some poor schmuck got stuck with editing those monster audio files.
UPDATE: I failed to mention the important role Phil Atkinson and Charlie Peters (and the people that worked with them) played in this (and other) digital project. I’d ask, “Wouldn’t it be cool if we could…” and in a few days (or hours!) they found a way to do it.
ANOTHER UPDATE: This was our first web page for this project. Really ugly, and really long.
Can Learfield fetch $1Billion or more?
That’s the question posed in a recent edition of Sports Business Journal. Before retiring three years ago, I worked for Learfield for 29 years. Not sure how many employees they had when I started in 1984 but in 1989 there were only 49 of us. Today, more than 1,000.
I’m guessing a billion dollars is not that much for a national media company but when I remember the little house on McCarty Street that was HQ when I started, it sound like a lot of money and I’m proud of the former co-workers who made it worth that much.
Learfield affiliate conference call
In 1984 I went to work for Learfield Communications. At that time the company operated state and regional radio networks and had recently switched from delivering that audio programming by satellite (from land lines). Among other responsibilities, I did affiliate relations which meant keeping our affiliate radio stations happy. One of the big technical challenges in those early days was the quality of our satellite audio feeds. Really bad with some of our networks. In an effort to address these concerns I set up a closed circuit conference call — sometime in the late ‘80s — during which engineers from our affiliate stations could call in and ask questions of our technical staff. Kent Malinowski was head of our satellite division (Mark Lucas and Cathy Zeiler worked with him); and Charlie Peters, Learfield’s chief engineer)
I’m archiving the audio of this call here for posterity. No idea who might ever listen to this bit of Learfield history (or why).
Part 1-30 min
Part 2-23 min
The SMAYS Award

The company I worked for holds an annual meeting of their sales reps that includes an awards ceremony. The awards are called the Clydes in honor of the company founder (Clyde Lear). Sort of like the Oscars but, well, the Clydes. One of the categories — Digital Sales — is named after me. I was pretty annoying in the late 90’s and early 00’s on the subject of the Internet. Lots of eye rolling back then, big part of the company’s revenue today. This is, I’m convinced, a short-lived vanity. It already seems odd to refer to something as digital when everything is, and has been, digital for a long time.
Derry Brownfield Show: World Wide Web
The Internet has become so much a part of our lives it feels strange to say/write the word. Hard to remember a time when it was new and strange. The interview segment below is from 1996 and is a tiny time capsule from those early days of the “world wide web.”
On September 11, 1996, Allen Hammock was the guest on Derry Brownfield’s radio show to talk about the Internet and the “World Wide Web.” Allen and his partner, Dan Arnall, had recently joined Learfield Communications to “explore opportunities” on this new thing called the Internet. Allen and Dan were recent graduates of the University of Missouri in Columbia, MO. They created the first websites for our company and worked with our IT department to stream audio for our various radio networks and programs, including The Derry Brownfield Show. This 13 minute segment (edited from an hour-long show) touches on: Personal Communication, Privacy and Security, computer viruses, and getting “on” and “off” the Internet.
On November 22, 1996, Derry did a follow-up show featuring Solveig Bernstein, talking about privacy (and other topics) on the Internet (still newish at the time). Ms. Bernstein was the Assistant Director of Telecommunications and Technology Studies for the Cato Institute.
Senator McCaskill honors Bob Priddy
“He’s a journalist and I’m a politician and if you’re a journalist then you don’t make friends with politicians. You keep your distance because you have to be objective and you have to be willing to ask questions that you know is going to irritate them.”
Apart from the tribute video (and Bob), there was only one speaker at Bob Priddy’s retirement dinner this past Monday. U. S. Senator Claire McCaskill. She was very good.
For those who know Bob and couldn’t be at the event, you can watch it here.
Bob Priddy honored

Bob Priddy is the best journalist I ever met and one of the best people I’ve known. He was the guest of honor last night at an event in Columbia, MO. Bob is retiring in a month or so, after 40 years as the news director of The Missourinet.
The event was cooked up Senator Claire McCaskill and Clyde Lear, the guy that started the company Bob worked for and it was, as they say, a special night. There was a great tribute video that I hope makes it to YouTube so I can share it here.
I started working with Bob and Clyde in 1984 and was very proud to do so, as you can see from this photo. I had just come from a small town radio station and getting to work with Bob Priddy at “the network” was my idea of making it.

I (sort of) tried to recreate that photo last night but in the excitement of the evening, I got the order wrong. No matter. Still proud to call these two men my friends.

