Author Archives: Steve Mays

Web specs

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I stopped buying/reading newspapers a long time ago. But there are times –breakfast, for example– when it is inconvenient or impractical to open the MacBook. My solution has been to print articles I find online and take them with me.

KowonvideoglassesI’d really love to have a pair of reading “glasses” with some flash memory to which I could Blue Tooth these articles, including photos and video. I don’t see why that would be technically difficult and damned handy. This is close but likely to get my ass kicked at the local diner where I have breakfast. I’m thinking more along the lines of Clark Kent glasses.

No, I don’t need wifi access. That would be cool but would add a lot of cost. And, yes, I know there are all kinds of portable readers out there but I don’t want to tote around even a book size device.

What I haven’t tried is saving the text to my iPod. Not a great reading experience on the nano but it would work fine on the Touch. Hmmm. And if wifi was available… I suspect this wheel has already been invented.

Google CEO Eric Schmidt

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Last week Google CEO Eric Schmidt was interviewed by CNBC’s Jim Cramer (Mad Money). Terry Heaton provides an insightful summary of special interest to local media companies:

“He said the company gives up billions in revenue by keeping ads off the home page. Why? Because it would upset users. “We prioritize the end user over the advertiser,” he told Cramer. This simple statement — if truly adopted by media companies — would revolutionize all of online media. We’d have a race to see who could better serve the wants and needs of the people formerly known as the audience, and that would be a refreshing change from words like capture, drive, and my favorite, monetize.

Google doesn’t provide any guidance whatsoever to stock analysts, and Schmidt’s answer, again, is profoundly simple when he says it would “get in the way” of running the business, adding, “If we started giving quarterly guidance, all of a sudden the whole company would start focusing on the quarter rather than trying to change the world.”

On the company’s heretofore unsuccessful attempts to make money from YouTube, Schmidt said it didn’t matter, at least not right now. He said they make plenty of money already, because YouTube places users in the stream of Google’s other businesses, and that cannot be overlooked. “I’d be worried if people weren’t using to YouTube,” he told Cramer. “Since it’s an enormous success globally, we know we will eventually benefit from it.”

Sheryl Crow’s pants

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You too can look as good as Shery Crow. All you have to do is stuff your big bottom in a pair of her new Bootheel Tradiing Co. jeans, which went on sale nationwide August 15 (at Dillard’s among other retailers).

Ms. Crow celebrates the official retail launch with the first of several in-store appearances. She will be stopping by Las Vegas’s Fashion Show Mall on Aug. 26 from 5:00 – 7:00 p.m. [Thanks to official SC stalker, Lewis]

“Candidates for Sale”

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I’ve said on more than one occasion that Matt Taibbi is my favorite political reporter. I tend to believe the things he writes. And his latest piece in Rolling Stone makes my stomach hurt. Here’s the short version:

“For all the excitement that Barack Obama has garnered, and all the talk about a new day in Washington, it would be tragic if the real legacy of his election victory was to finally expose the essentially unchanging, oligarchic nature of our political system. It’s the same old story: Money talks, and bullshit walks. And don’t be surprised if we’re the ones still walking after November.”

I’m not ready to flush my hope for Obama yet, but I promised I’d own my support for the guy. And do it here.

Jarvis: “Covering conventions a waste”

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“Forbes.com reports that the number of journalists covering the conventions this fall will remain at the same level as 2004 and 2000: 15,000 of them. What a waste. The outcome of the conventions is known. There will be no news. Why are these news organizations sending so many staffers there?

Ego. That’s it, pure ad simple: Our man in Denver. Instead of your woman. It’s for bylines, bylines the public couldn’t care less about. The coverage will be no different outlet to outlet. We can watch it all ourselves on C-SPAN.

The conventions aren’t news. Anymore they are only staged events to get media coverage. And it works. But it’s not for the public good that they’re covered.

Don’t try to feed me that line about how they’ll be covering their local delegations. Their local delegations never make news — not since 1968 anyway — and their actions couldn’t be more predictable, less newsworthy. If you want to cover the locals, cover them at home — before the event. But you still won’t get any news from them.” — BuzzMachine

Ouch. That’s a little close to home. Each of our networks send reporters to the Big Show. I’ll leave it to the real journalists to argue Jarvis’ point.

I will offer one other rational for sending a reporter to the convention. It’s kind of cool. I know, I know… it’s a hell of a lot of work… certainly no vacation. But for reporters below the national level, getting to go to a Big Event like this is something of a spiff. There I said it. Now where did I put my Shit Storm helmet?

Go mobile or go home

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I will, eventually, have to break down and get a smart phone. I don’t really want one but not having one is going to be a liability in my job. Articles, like this one from the American Journalism Review, make this increasingly clear.

“In January, ESPN reported it had more hits for NFL content on its mobile Web site (4.9 million) than it did on its PC site (4.5 million), according to RCR Wireless News. Those numbers suggest the mobile jock market has legs, since sports fans will access their cell phones to get scores and inside information even while they’re watching games on TV. Two mobile TV partnerships – AT&T’s Mobile TV and Verizon’s V Cast, both of which use Qualcomm’s MediaFlo TV-enabling technology for cell phones – have been launched with the sports market in mind. Both mobile TV services bill themselves as providing full coverage of sporting events, along with some regular network programming in English and Spanish. Content partners include CBS Mobile, NBC 2Go, Fox Mobile, Comedy Central, ESPN Mobile TV, Viacom’s MTV and Nickelodeon, among others.”

 

NY-based crews calling Olympics

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“The announcers are at 30 Rockefeller Plaza, nearly 7,000 miles from Beijing, sitting inside 14-foot-wide booths that are equipped with 24-inch HD monitors and headsets that pipe in the ambient sounds from the game sites in China. Every bit of 13 sports, and some of basketball, is called in this fashion on MSNBC, USA and CNBC.

The announcers never see anything more than what the viewers see. There is no deception afoot here. The announcers make it clear that they are in New York, as do the studio hosts.” — NYTimes.com

Makes me wonder if –in a pinch– one of our guys could “call” a game by watching it on TV? Yes, I know we’d lose all the good ambience from the booth. And much more. I’m just wondering.

What are people saying about your product?

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ImagesThe folks Kraft Foods wanted to know what people thought of Vegemite (something they put on toast in Australia). So they hired IBM who has a little program called CoBRA (Corporate and Brand Reputation Analysis) to listen to on-line consumer conversations in blogs, boards and news feeds.

CoBRA scanned 1.5 billion posts in 38 different languages, and came up with 479,206 mentions of Vegemite. Outranking other giants like Coca Cola, Nike, Toyota, Sony and Starbucks when it came to people searching and commenting on their favourite product online.

There’s more on the story here. I only mention this because all those big brands mentioned above spend a butt-load of money marketing and advertising. I’m guessing Kraft doesn’t do so much for Vegemite.

This means something but I’m not sure what.

Keep your Blackberry under your pillow

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Former Iowa Congressman Jim Leach — a Republican — endorsed Democratic presidential candidate Barack Obama on Tuesday morning. I think my friend and co-worker Kay Henderson broke the story. It got a lot of national play and her blog post generated 3,000+ page views. I’m sure we got a bunch more at RadioIowa.com. I asked Kay how she got on the story so early:

“I sleep with my blackberry. I woke up at 6 o’clock, checked the ‘berry, and went back to sleep.  As I sort of floated out of dreamland I must have heard or sensed the vibration the ‘berry makes when there’s an incoming email. I pulled the ‘berry from underneath the pillow and read the email sent at 7:14 a.m. from a source in the Obama campaign, alerting me to the fact that former Iowa Congressman Jim Leach would be endorsing Obama in a few hours, during a telephone conference call being organized by the Obama campaign.

I called the newsroom and gave Matt – our morning anchor – the details for him to include in our next newscast, then roused myself from bed and walked into my home office.  I started blogging by feel, as I hadn’t found my glasses yet.  By 7:45 a.m. I had a fairly complete blog post up about the news.  It included text from a speech Vice President Dick Cheney gave at a Leach campaign fundraiser in 2003, explaining the Leach-Cheney-Rumsfeld connection.

I kept updating the post through the day.  An addition at the top – the opening Leach quote — came from a noontime interview.  The McCain folks emailed responses, which got to my email box by 1:50 p.m.”

A couple of things in Kay’s account stand out for me. If she had waited until she got to the office to check her email, she might not have had the jump on the story. Should all reporters sleep with their Blackberry under their pillow? Well, yeah, if you expect to beat Kay on a story.

And that she blogged the story before having her Cheerios. A whole bunch of political reporters follow Kay’s blog.

And while the technology is cool, there’s no substitute for having the contact in the Obama campaign.