“The whole point of life is to be fully aware of it as it happens.” — Alan Watts
Author Archives: Steve Mays
Something new is happening
As it becomes increasingly difficult to know what’s ‘true’ and ‘accurate,’ I find myself depending (not he right word but close enough) on how something is said. Am I just talking about style or tone here? Perhaps. Anyway, Bruce Sterling (On Social Media Jihads) never disappoints.
“People are gonna kill ISIS because they want those oil wells back, not because ISIS is sort-of okay at social media and pushing viral atrocity videos. […] When you’re a top terrorist, you don’t really want to “wreak havoc” anyway. Mostly, you want to create a failed state, a place like Afghanistan, Libya, Somalia, where you can take over at gunpoint and live it up in the narcotics, weapons, and oil biz.”
And this gem on U.S. foreign policy:
“It doesn’t matter how much data the U.S. military or U.S. intelligence has: They attack the wrong people for made-up reasons and they’re also [a] terribly ineffective occupation power.”
As for the Internet as a global brain uniting all of mankind…
“People don’t realize that the old-fashioned global Internet of the 90s is segregating into radicalized filter-bubbles, but it is, and fast. People are used to the Free World idea, they think the huddled masses behind the Chinese Firewall and the new Russian firewalls want to get out and be rich and happy at the West’s shopping mall. But the Chinese, Russians, and even the Greeks tried that, they don’t like it, and that’s not what is happening any more. Something new is happening.”
If drones had no other use…
Atlantic Light from Peter Cox on Vimeo.
Like feeling warm or cold
“Don’t try to get rid of the ego-sensation. Take it, so long as it lasts, as a feature or play of the total process — like a cloud or wave, or like feeling warm or cold, or anything else that happens of itself. Getting rid of one’s ego is the last resort of invincible egoism! It simply confirms and strengthens the reality of the feeling. But when this feeling of separateness is approached and accepted like any other sensation, it evaporates like the mirage that it is.” — Alan Watts
Apple Watch. More than a timepiece
Apple is having one of their product unveiling/press events tomorrow. Me and a couple of my Apple Fan Boys are getting together to watch. Everyone’s expecting to learn more about the upcoming Apple Watch. My buddies can’t wait to get one of these strapped to their liver-spotted wrists. I’ve never been a watch guy but then, I wasn’t a phone guy or a table guy, so who knows. I just don’t like jewelry on my hands. Never wore a wedding ring.
But don’t get me wrong, I’m excited about this new product category from my favorite company. And I’ve followed the tech press as it has speculated about features and price. And price is what I want to talk about today.
If the top-of-the-line Apple Edition carries a price tag of ten or twenty-thousand dollars (or more), a bunch of folks are going to lose their shit. Both fans and haters. I can’t imagine spending that kind of dough on a watch but a lot of folks will. And the fancy pants model won’t do anything that the low-end model can do, so why pay more?
I don’t know a lot of rich people so it’s really unfair of me to speculate about what makes them tick (get it?). But the only reason I can imagine wearing a watch that cost $100,000 (or more) is you want folks to know you are rich. I mean, nobody’s trying to sell “This thing keeps great time!”
And a watch has a few advantages in this regard. Yeah, if you saw me get out of my Lamborghini you’d know I was something special. Or if you visited me in my Malibu mansion. But if you want folks to know you’re a little bit special whenever you go out in public, you gotta wear it.
Now I can’t tell a five-thousand dollar suit from a thousand-dollar suit. But a watch is something you never have to take off (if it’s water-proof). It’s right there on your well-tanned wrist. And if it’s a Rolex or one of the other high-end time pieces… Whoa! Who the fuck is this guy with a 100K on his arm?
I’m starting to sound a little mean or envious here and that’s not my intention. I’m just trying to understand the thinking behind a luxury purchase.