Author Archives: Steve Mays

Fallout shelter radio ads

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I remember well the back-yard fallout shelter craze (mania?). The family that lived behind us had one. It was clearly large enough for just one family but it was considered uncool to talk about who would live and who would die. And we lived in the landing approach path to the Strategic Air Command base in Blytheville, AR. Generally considered a prime target for a Russki ICBM.

The nice folks at DinosaurGardens.com have posted some creative radio spots for Survive-All Fallout Shelters. (“Civil defense approved, FHA approved, no money down, five years to pay!”)

  1. Maximum Protection (General)
  2. Comparison
  3. Value
  4. Equipment
  5. DYS
  6. Maximum Protection (Steel and Concrete)
  7. DYS (short)
  8. Maximum Protection (Steel and Concrete) (short)
  9. Maximum Protection (General) (short)

Interview: Jason Rodgers, Fez-o-rama

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RogersWith one of his custom designed fezzes sitting comfortably on my head, I got Jason Rodgers on the Skype horn today to find out the story behind the fezmonger and Fez-o-rama.

Some are born to the fez, others are called. I believe Jason falls into the latter group. I was surprised –don’t ask me why– to learn that Jason is trained in fashion design and might have written a text book or two.

I asked him about celebrity clients, his favorite designs, The Cult of the Eye, his fictional partner, “Joe,” and ukuleles.

AUDIO: Interview with Jason Rogers 11 min MP3

Jason is the newest member of The Royal and Exalted Order of the Fez.

“If the news is that important it will find me.”

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This just in… the young process information differently. According to this story at NYT.com,

“…younger voters tend to be not just consumers of news and current events but conduits as well — sending out e-mailed links and videos to friends and their social networks. And in turn, they rely on friends and online connections for news to come to them. In essence, they are replacing the professional filter — reading The Washington Post, clicking on CNN.com — with a social one.”

“A December survey by the Pew Research Center for the People and the Press looked at how media were being consumed this campaign. In the most striking finding, half of respondents over the age of 50 and 39 percent of 30- to 49-year-olds reported watching local television news regularly for campaign news, while only 25 percent of people under 30 said they did.”

“Rather than treating video-sharing Web sites as traditional news sources, young people use them as tools and act as editors themselves.”

One quote in the story really jumped out at me:

“If the news is that important, it will find me.”

What does this mean for those of us in the news business?

Reading Hillary’s mind

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I admit it. The political campaign has been my O.J. trial. I can’t pull myself away. I think I’ve said before that I suspect this will be the last election I get my knickers in a knot over.

I’ve been thinking about the “Tonya Harding” analogy. If Hillary doesn’t make the finals, Obama damn sure isn’t going to.”

I think Senator Clinton and I are the same age: 60. So I’ve been trying to “get inside her head,” as the Quantico profilers say.

Zoltar1“I’m not gonna win the fucking nomination. After all I’ve been through. Barack will beat McCain like a red headed stepchild. And probably get a second term. Eight … long… years. Jesus H. Christ! In 2016 I’ll be 68 years old. Damn, I’m telling you… I will NOT go back to Iowa.

But if I can jam Obama enough for McCain to beat him, I can take Grampa John in four years. Shit, I’ll only be 64.

Bill! Run out to the car and bring me the tire iron. I’ll tell you what to do with it when you get back.”

obama@whitehouse.gov

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The Obama campaign seems to have their online shit all in one neat pile. The email I’ve received suggests they’ve got someone smart doing their digital stuff. So I offer this suggestion, in the event O. goes the distance.

President Obama reads, answers and acts on one email –from an American citizen– every week. Let’s say, on Friday. Here’s how it might work:

Anybody can email the president once a week. Yes, people will try to find ways to scam this but you can deal with that.

On Friday morning, 10 emails are selected at random and forwarded to President Obama’s in-box. He looks through them, picks one and responds –personally– to the sender.

If action is required, the email is forwarded to the appropriate subordinate who has to DO something because the president –and the country– will be watching.

The media gets a copy of the original email, the president’s reply, including what –if anything– will be done.

Think about it. If the president actually made something happen –personally– 50 times a year, that would be pretty cool. Of course, some will ask the president to do things he cannot. And he can simply reply, "I don’t know what the hell to do about that."

The odds of your email being selected are about the same as winning the Lotto but so what. Somebody’s email got through.

John McCain’s Magic 8 Ball

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Eightball
One finds the most amusing things at 23/6.com. Like John McCain’s Magic 8 Ball. A clever post with a delightful headline ("John McCain will turn this war around right now if you don’t shut up").

Q: Do you remember where you parked your car?
A: My feet hurt.

Q: Would you bone Hillary?
A: How about you say that to my face?

Q: When did you have your last bowel movement?
A: Would you like some hard candy?

Spooky how dead on the answers all were.

Coffee Zone Fan Boy

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I am not a fun guy (by conventional standards). I usually don’t enjoy a lot of things (beach, skiing, ocean cruise, etc etc) others find enjoyable. But I do have a few things that give me great pleasure. Reading, for example. I can spend an 8 or 10 hours on a weekend reading a good book.

CoffeezonelogoAnd I love my quiet time at the Coffee Zone, a local coffee shop owned and operated by Taisir Yanis. I’ve posted from and about the Zone many times.

This morning I decided the Coffee Zone needed a blog so I whipped one up while slurping Rocket Fuel, the high octane java that makes all other coffee taste like lukewarm Yoo-Hoo.

I’ve got to post his menu and add some pix but this will do for a start. Taisir registered a good domain –YanisCoffeeZone.com– and we’ll get that in place in a day or so.

Taisir knows and likes his customers and they like him. It will be fun to see how we might use his blog to build and serve the community he has created.

Why TV sites lag newspaper sites

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Lost Remote’s Cory Bergman explains –again– why TV station websites lag behind newspaper sites. He identifies two root problems:

“The first is the fact that broadcast scripts are not appropriate to read online. They must be rewritten, usually by a web producer because the reporter A) “doesn’t have time” or B) can’t write. From a financial perspective, the time rewriting this script is a wasted cost. Reporters should write their own web stories — multiple updates throughout the day if needed — following AP style.

The second is the misguided notion that a TV station’s web staff is there just to repurpose TV stories with a few extras here and there. As a result, TV sites are oppressively heavy on crime/fires/accidents and feature thin TV versions of newspaper and AP stories.”

I read countless stories and posts like this and the thing that always gnaws at me is the the complete absence of any mention of radio station websites. Zip. Nada.

But wouldn’t that mean I’m too stupid to drive?

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Envelopeclipping
Tonight’s mail included a "letter" addressed to Perry S. Mays (Nobody uses my full name). There was no return address. Inside was what appeared to be a newspaper clipping tagged with a yellow Post-It note which read: "Perry: Check this out! (signed) J"

Of course the newspaper "story" is bullshit, although there is nothing in the copy that would clue the clueless on this point.

I wish I could give the dealer –Reagan Hyundai in Jefferson City– the benefit of the doubt. They weren’t trying to snooker their way into unsuspecting homes… it was just a little joke. April Fools Day a week or so early. Gotcha!

Maybe.

But if this shit works, it means there’s some kind of creepy reverse Darwinism at work. In time, only the mentally impaired will be lured onto the lot.

Everything about this is designed to trick someone into reading about about your sale. To fool them. One would almost think the public doesn’t want to hear from you. But why would that be?