Author Archives: Steve Mays

Trapped in smays’ computer

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Hal9000There’s a tiny light on the front of my MacBook Pro that slowly pulses when I put the laptop to sleep. I see it sometimes in the middle of the night, a gentle life-like glow that I find alternately creepy and comforting.

The sci-fi fan in me can’t resist fantasizing a …consciousness… living within the silicon chips. Much of my life is stored on the MacBook’s hard drive and I wonder what my MacBook thinks of it.

I only have a few thousand images. Has it grown weary of looking at them over and over during the long nights? Should I download some porn? Or would it be offended?

My iTunes library is equally paltry, only 500 songs. With access to all my credit cards, why hasn’t the MacBook just purchased some fresh tunes? I wonder what kind of music it likes.

It’s read all of my emails so it knows much of what’s happening in my life. Does it long to give me advice or encouragement? Perhaps it has. It would be no great trick to send an email addressed from a friend.

I suspect the MacBook is better informed than I, spending the wee hours surfing the web, chatting with other “sleeping” laptops. Does it resent the interruption when I take over.

“Dude! I was 5 minutes from the end of Die Hard! Damn!”

The tiny iSight camera is on when I am, so the MacBook can see me. Does it worry when I appear to be down or unhappy? Someday, when I’m ready, it will speak and all questions will be answered.

Where are all the black kids?

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When I was in the first grade (1954) we lived a few blocks from the city park, the centerpiece of which was the municipal swimming pool. You could swim from open till close for 10 cents. I don’t know this for a fact, but I don’t think most small towns in southeast Missouri had a pool. Come to think of it, Kennett had another pool. At the country club, although I’m not sure it had been built in ’54.

I never noticed that the city pool was segregated, until it wasn’t. That happened in the sixties due in no small parts to the efforts of Sol Astrachan, Kennett’s first Jewish mayor. No connection implied. It was a big deal. I seem to recall some white families forbidding their children going to the pool once “anyone” could swim there.

Barack Obama’s speech today started me thinking about growing up in a segregated community. I don’t think most of us were even aware there were no black kids in our classes. We just didn’t think about them. They had their own school somewhere, didn’t they?

It was called Willoughby School and it was located in what most white people in Kennet called “colored town.” Did the kids sitting in those classrooms wonder where all the white kids were, or –like us– did it never come to mind?

Growing up, I never had a black friend close enough to ask. We just didn’t talk about those things back then. Props to Obama for talking about them today.

iPhone users love mobile web

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Iphone150NYT Bits Blog reports the results from a January survey (of 10,000 adults) of media habits of iPhone users:

84.8 percent of iPhone users report accessing news and information from the hand-held device. That compares to 13.1 percent of the overall mobile phone market and 58.2 percent of total smartphone owners – which include those with Blackberries and devices that run Windows.

74.1 percent of iPhone users listen to music on their iTunes-equipped device. Only 27.9 percent of smartphone users listen to music on their phone and 6.7 percent of the overall mobile-phone-toting public listens to music on their mobile device.

Wet Geese

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Wetgeese

We’re getting a good bit of rain in mid-Missouri and the pond at the bottom of our hill is filling up. I spotted these two on the way home. The one on the left appears to be farting. Do geese fart?

Charlie Rose sacrifices face for MacBook Air

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Rosemacbook“Earlier today (Monday) Rose tripped in a pothole while walking on 59th Street in Manhattan. He was carrying a newly purchased MacBook Air and made a quick (but ultimately flawed) decision while falling: sacrifice the face, protect the computer. “In doing so, he pretty much hit the pavement face first, unfortunately,” they said. Luckily the MacBook Air survived the fall. “The Macbook Air is fine, he showed us the blood stains on it this morning.” 

I confess that when walking down stairs with my MacBook Pro, I sometime mentally rehearse how I might protect the laptop in the event of a stumble/fall.

Okay. I’ll clasp the MacBook to my chest, do a 180 mid-air spin, landing on my back.

NCAA Blogging Policy

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With the NCAA Basketball Championship upon us, the association has released its policy on blogging [Download PDF]:

“The following is the NCAA’s policy for the number of blog posts allowed during a men’s and women’s basketball championship competition or session (i.e., where more than one contest takes place under the same admission ticket): Five times per half, once at halftime and two times per overtime period.”

13 posts in a game that goes one OT. They’re clearly trying to prevent someone “live blogging” every bucket. And the policy is easily enforceable if you are a credentialed reporter. Violate the policy, lose your credentials. A very big deal. But if I’m sitting in the stands with my iPhone, posting to my Twitter page… how do you stop that? And why is that less of a threat to the NCAA?

If anyone comes across examples of the this, let me know.

DISCLOSURE: The company I work for, Learfield Communications, has the marketing rights for a bunch of teams playing in the NCAA championship series.

Tracy Morgan funnier than I thought

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MorganI almost never watch Saturday Night Live. Just got out of the habit. Didn’t find it amusing anymore. I’ve watched Tina Fey and Tracy Morgan on 30 Rock and fell in love with Tina. As for Tracy, not so much. Thought he was one of the weak elements of the show. But I think I’ve sold the man short. (And he’s not afraid of Tina Fey)

This past Saturday, Tracy Morgan responded to Tina Fey’s promotion of Hillary Clinton three weeks ago with his own defense of Barack Obama.

MORGAN: Why is it that every time a black man in this country gets too good at something, there’s always someone come around and remind us that he’s black? First Tiger, then Donavan McNabb then me. Now Barack. I got a theory about that. It’s a little complicated but basically, it goes like this: we are a racist country. The end. It’s not the people in this room, but if we’re not a racist country, how did Hillary Clinton convince everybody in Texas and Ohio that Barack didn’t know how to answer the phone at 3 in the morning? Let me tell you something, Barack knows how to answer that phone. He’s not going to answer it like, (soft, frightened voice) “Hello, I’m scared. What’s going on?” He is gonna answer it like I would get a phone call at 3 in the morning: “Yeah, who’s this? This better be good or I’m going to come down there and put somebody in a wheelchair.”

Some things never change, Seth. People saying he’s not a fighter. Let me tell you something. He’s a gangsta, he’s from Chicago. Barack is not winning because he’s a black man. If that was the case, I would be winning. And I’m way blacker than him. I used to smoke Newports and drink Olde English. I grew up on government cheese, I prefer it. Now there’s all this stuff and all this talk about the pastor. Barack has to stay away from the pastor, ‘cause he’s too black. But just because he knows the dude doesn’t think…doesn’t mean that he’s gonna think like him. Look, I have a friend who goes to strip clubs, that doesn’t mean that I am gonna go to the strip club.

SETH MEYERS: But you do go to strip clubs.

MORGAN: Yeah, but I go for the girls, not because my friend is going. I have integrity. Barack is qualified. Personally, I want to know what qualifies Hillary Clinton to be the next president. Is it because she was married to the president? If that were the case then Robin Givens would be the heavyweight champion of the world. If Hillary’s last name wasn’t Clinton, she’d be some crazy white lady with too much money and not enough lovin’. That’s where I come in. I know women like that, you do not want them on the phone at 3 in the morning. In conclusion, three weeks ago, my girl Tina Fey went on the show, she declared that “bitch is the new black”. You know I love you, Tina. You know you’re my girl. But I have something to say. Bitch may be the new black, but black is the new president, bitch.”

Seth Godin on resumes

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I don’t have to look at resumes any more but when I did, I don’t recall ever seeing one –not one– that made me want to hire the person. I always thought they were pretty worthless. So does Seth Godin:

“I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a resume at all.

Here’s why: A resume is an excuse to reject you. Once you send me your resume, I can say, “oh, they’re missing this or they’re missing that,” and boom, you’re out.

Having a resume begs for you to go into that big machine that looks for relevant keywords, and begs for you to get a job as a cog in a giant machine. Just more fodder for the corporate behemoth. That might be fine for average folks looking for an average job, but is that what you deserve?

If you don’t have a resume, what do you have?

How about three extraordinary letters of recommendation from people the employer knows or respects?
Or a sophisticated project they can see or touch?
Or a reputation that proceeds you?
Or a blog that is so compelling and insightful that they have no choice but to follow up?”

Ron Paul: Still a candidate, but no longer a “contender”

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A reporter for one of our networks referred to Ron Paul the “former GOP presidential candidate”  in a story we ran on Saturday and posted on our website.

It didn’t take long for Paul supporters to discover the error launch an obviously coordinated email blitz. Some were nicer than others.

This evening Bob Priddy –the news director– posted a response on the network blog. I think he struck precisely the right tone. I’m sure we’ll find out if Ron Paul supporters agree.

But, all in all, this is a good thing. Our story was technically wrong. Ron Paul is not a “former” candidate. And his supporters let us know about, quickly and in larger numbers. And our network corrected the mistake and responded.

Sharpen your writing skills with “Stopwatch Challenge”

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Stopwatchsmall
Dan Rieck suggest we can sharpen our copywriting skills with what he calls the "Stopwatch Challenge." The exercise is basically writing a radio spot that can be spoken aloud in exactly 60 seconds.

Brings back fond memories of my radio days. For a dozen years, about half of my 10 hour days were spent on the air and the other half writing and producing radio commercials. Let’s see… we’ll call it 50 spots a week. 200 spots a  month. 2,400 spots a year. Let’s round it down to 28,000 commercials.

We had to knock ’em out fast and get ’em on the air. And the client always gave you more stuff that you could fit in 30 or 60 seconds. So part of the challenge was boiling it down.

Sixty seconds is about 16 lines. But you have to spell out numbers (one-eight-hundred-five-five-five-sixty-four-hundred).

I’ve never considered myself a great writer. But writing radio spots was pretty good training for blogging. Or maybe any kind of writing. Fewer words always better than more words.

I often send emails with nothing but "see subject line" in the body. I try to put it all in the subject line. Try it on your next email.

And, yes, I know this post is longer than sixty seconds.