Author Archives: Steve Mays

Seth: “The growing productivity divide”

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Knife150I stopped being surprised by what people didn’t know –and didn’t care to learn– about “the Internet” a couple of years ago. My analogy was online ignorance was like not knowing how to use the telephone. As always, Seth Godin makes the point more clearly and forcefully with a little quiz:

  • Can you capture something you see on your screen and paste it into Word or PowerPoint?
  • Do you have a blog?
  • Can you open a link you get in an email message?
  • Do you read more than five blogs a day?
  • Do you have a signature in your outbound email?
  • Do you have an RSS reader?
  • Can you generate a PDF document from a Word file you’re working on?
  • Do you know how to build and share a simple spreadsheet using Google Docs?
  • Do have a shortcut for sending mail to the six co-workers you usually write to?
  • Are you able to find what you’re looking for on Google most of the time?
  • Do you know how to download a file from the internet?
  • Do you back up your work?
  • Do you keep track of contacts using a digital tool?
  • Do you use anti-virus software?
  • Do you fall for internet hoaxes and forward stuff to friends and then regret it?
  • Have you ever bought something from a piece of spam?

“Can you imagine someone who works in a factory that processes metal not knowing how to use a blowtorch? How can you imagine yourself as a highly-paid knowledge worker and not know how to do these things… If you don’t, it’s not hard to find someone to teach you.”

I don’t use an email signature but frequently sign smays.com which is almost the same thing. And, for now, no need for anti-virus software on the Mac.

Anyone reading this almost certainly knows how to perform these simple tasks. If you don’t, find someone to show you. Quickly.

PS: If you were only going to read 3 or 4 blogs… Seth Godin should be one of them.

Should your company blog?

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Matt Dickman (Techno//Marketer) is Vice President, Digital Marketing at Fleishman-Hillard in Cleveland, Ohio, and he says the answer to the question above depends on how you answer the following questions (Hint: the answer has to be ‘yes’):

  1. Are you listening to your online community? – Are you spending a minimum of two hours a day searching, reading Google alerts or using a monitoring tool like Radian6?
  2. Do you have something unique to say?
    – How will you differentiate yourself from other blogs and other
    companies? This could be your people, the information you publish or
    other forms of thought leadership.
  3. Are you willing and able to say it? – Can you talk about your industry and are you willing to put it out there?
  4. Are you willing to be challenged and criticized? – This goes with the turf. You have to be able to facilitate conversation in a respectful manner to grow a community.
  5. Are you willing and able to dedicate the resources to succeed?
    – People always underestimate this one. A good rule for this to succeed
    is to have one person dedicated to the success of your strategy for a
    minimum of 4 hours per day (2 hours of which is listening and
    commenting). That is one half of a full time person’s week. Have
    staffing plans in place as you grow and start realizing your success.

Matt has even provided a decision tree to help his more visual clients with these questions.

The two hour committment referenced in #1 sounds like a lot but I really don’t know how a company could get the most out their blog without the primary blogger investing that much time. You can’t be a naturalist if you don’t go in the forrest. Thanks to David for finding and sharing.

Kevin O’Keefe on Twitter

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“Just anecdotal evidence, but I find Twitter users a fairly affluent and upwardly mobile group. They tend toward being business people, as opposed to kids. I’ve not only met people I am now following, but I’ve been turned onto upcoming events of interest that I would have never known of but for Twitter. In one case I ‘direct tweeted’ a person who just moved to Seattle to head up a new group at Microsoft. On another occasion I connected with a leader in the Search Engine Optimization industry. And this doesn’t include the local Seattle lawyers I am making connections with via Twitter.”

It’s probably just frustration with trying to get some “hot new thing,” but I frequently encounter an almost angry tone on the subject of Twitter:“I don’t get it! This is bullshit! What a waste of time!”

I try to remember it took me more than a year for the Twitter to click [Twitterclick:  noun. Small, sub-audible sound in the frontal lobe associated with Twittercognizance]

“Virtual Immortality Made Easy”

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Grannyfinal228x300Regular readers know  smays.com is all about getting those photos and home movies out of the closet and up on flickr and YouTube. I’ve even posted a time or two about digital immortality.

Scott Maentz and his wife are actually doing something about it. From their website: “Our mission at RememberGranny.com is to help technology challenged Baby Boomers create a legacy for future generations using today’s rich digital media and the latest Internet applications.”

RG.com has packages starting at just $99 but my favorite is the Complete Virtual Immortality Package ($499). Need some f2f help? Then you’ll want to consider the Virtual Immortality Mini-Vacation.

PS: I just went looking for some of my earlier posts where I talk about putting your life on line; paying flickr to keep your pix up forever and a day… and I can’t find them. Poor tagging. If anyone remembers some of these posts and happened to bookmark or link, drop me a line.

I’m closing in on 4,000 posts and it’s getting damned hard to find stuff.

“Fooled, and used, and a lot of people died.”

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Bush and Paulson say the proposed bailout plan is the only way to save our economy. The only way. Okay, Dave Winer is willing to support the plan on the following conditions:

“Bush and Cheney must resign immediately. No immunity, no pardons. Nancy Pelosi will become President, promising not to run for re-election on November 4. Her term will be one of the shortest in US history, just long enough to enact the provisions of the bill being proposed by the Republican administration. If it really is the best thing for the country and not a trick, then the Republicans, being impressed by the seriousness of it, would have to insist that Bush step aside and let the Democrats execute the plan. The entire Bush cabinet stays in office through January 20, but reports, of course to Pelosi. And that includes Paulson. It’s pretty simple. If they won’t do it, we know they’re bluffing.”

For What It’s Worth

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There’s battle lines being drawn
Nobody’s right if everybody’s wrong
–Buffalo Springfield

When was the last time you really changed someone’s mind? I’m talking about something you did or said that resulted in another person changing a deeply held belief or opinion.

Folks, it does… not… happen. Or so rarely it’s the same as never (see Meteor Destroys Cincinnati).

And if you do hear the words, “I’ve been thinking about what you said and you’re right,” it’s far more likely the person saying those words is trying to patch up some rift based on a heated discussion.

Our beliefs are the results of years of programming. They make up who we (think we) are. We don’t throw these out the window because of something a friend said over a beer.

Few of us honestly challenge our own ideas and beliefs. Most of us read books and web sites, and watch cable channels that reinforce and support the things we already believe.

What the fuck are you talking about smays.com?

I’m talking about the futility and pointlessness of discussing (polite arguments) things like religion and politics, which –it now occurs to me– involve one group of people telling another group of people what they must do or should believe. Where was I?

ArmwrestlingwithscienceSounds like you’re saying we should only take part in discussions with people who share our views?

I think I’m challenging you to be honest with yourself about your motivation. The next time you find yourself in a “debate” about religion or the economy or who puts whose willie where… stop for a second and ask yourself why you care what the other person believes.

Intellectual curiosity? If that were the case, the discussion would be over as soon as opinions were exchanged.

The answer, I believe, is that if they are RIGHT… then you must be WRONG. And that just won’t do. [Cartoon by B. Kliban]

[Bell rings]

I’ll see you all tomorrow. Read chapters 8, 9 and 10. Don’t forget, book reports are due by Friday.

More US mobile phone than Americans 13+

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The following stats were featured in a marketing piece I received today. And I’m guessing the numbers are even higher in other developed countries.

  • Tin_can_string85% of Americans have a cell phone (there are actually more US mobile phones than Americans age 13 and older) Source: CTIA Wireless Association
  • 66% of cell phones in America are equipped with a camera Source: comScore
  • 40% of Americans with cell phones send/receive text messages (80% among 13-24 year olds; 63% among 18-27year olds) Source: Pew Internet & American Life Project
  • 24% of Americans with cell phones send/receive photo or video messages (up 60% in the past year) Source: M:Metrics

And it will just get easier and easier to share those photos and videos. I’m not feeling particularly left out because I probably shoot-and-share more video than the average bear. But I can’t deny my mobilness much longer. Holding out for video iPhone.

“The whole world is watching”

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“…the thing we should all be worrying about is that this election the whole world can see what assholes we are and how much we lie, and do you think they’re ever going to believe anything we say after the election?”

“Being an American in 2008 is a lot like working at Microsoft in 1994 or so. Netscape is coming soon and after that Google, and while we’ll still be here, the cursor will be somewhere else, and our stock options will be worthless and we’ll be fighting with each other while the rest of the world builds around us.” — Dave Winer

Not that there’s anything wrong Vista

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KingmacI think Jerry Seinfeld is damned funny. And smart. He’s probably a good choice for Microsoft’s $300 million ad campaign ("Windows, Not Walls") for Vista. Jerry is reportedly getting $10 million for the gig. If they let him write the ads, they might pull it off. I don’t have to use Vista (Praise be to Allah!) but I don’t hear good things about it.

I bring this up because I just checked out the latest series of Get A Mac ads. Throne, Off the Air and Pizza Box. Snap!

Here’s something I’ve wondered… you’ve got Mac fan boys like me posting their love for all things Apple. Are there bloggers out there singing the praises of Vista? Drop a link in the comments.

Wi-Fi on some American flights

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American Airlines passengers will now have Wi-Fi access on some flights. The airline said Wednesday that it has finally launched its in-flight Internet access service via Wi-Fi on 15 of its 767-200 airplanes. The service, called Gogo, will be offered on nonstop flights between New York and San Francisco, New York and Los Angeles, and New York and Miami. The cost is $12.95 per flight. Passengers will be able to sign up when they boot up their browsers.– [More at C|Net

Now that would make the flight from STL to Seattle whiz by. Would happily pay $13. Have to believe all flights will have it eventually.