This is why I love Apple Music

You know I love my Apple Music playlists. And have wondered aloud who puts these together. Steven Levy wondered the same thing:

“Who are those editors putting the playlists together? It turns out they are music nerds who might have otherwise been displaced by technology. People from radio; people who used to work at publications; people who used to work at record companies — hard core passionate music people. They check in to work at offices in Cupertino or LA (though a few work remotely) and perform curation tasks that include making those playlists, which they draft and discuss in meetings that must be more fun than the ones at your job. The important thing is that they are human beings. Apple believes that only flesh-and-blood music lovers can properly select and format these lists, artfully making the segues from one tune to the next.”

“They are very much like those cosmic deejays in the early days or FM, or today’s superstar spinners at Las Vegas casinos and high end clubs everywhere. But without a direct channel to communicate with the audience — no microphone to explain yourself between blocks of song — it’s a weird kind of communication they have with their audience. […] After listening to a lot of these playlists, I feel I almost know whoever it is at Apple who specializes in Americana, Blues, and 60s rock.”

Apple Music has a Connect feature where fans can ‘connect’ with their favorite artists. I have zero interest in doing that but would love to connect with the people who create the playlists.

Distributed: A New OS for the Digital Economy

“The increased surface area for corporate capitalism is human attention. So we spend more and more of our time feeding the market place. Central currency and chartered monopoly — corporate capitalism — is not a condition of nature. It is an operating system that was invented by certain people at a certain moment in history and they’ve long since left the building.”

“It was such a good little thing”

“How much is our data worth if we don’t have any money?”

“If we’re all doing everything for advertising, what’s left to advertise?”

Douglas Rushkoff is the author of Throwing Rocks at the Google Bus – Douglas Rushkoff Link above to some of my favorite parts of the book (PDF).

Illiteracy in America

“According to a study conducted in late April by the U.S. Department of Education and the National Institute of Literacy, 32 million adults in the U.S. can’t read. That’s 14 percent of the population. 21 percent of adults in the U.S. read below a 5th grade level, and 19 percent of high school graduates can’t read.[…] The current literacy rate isn’t any better than it was 10 years ago. According to the National Assessment of Adult Literacy (completed most recently in 2003, and before that, in 1992), 14 percent of adult Americans demonstrated a “below basic” literacy level in 2003, and 29 percent exhibited a “basic” reading level.”

One careless moment

I’m quick to judge (and harshly) those who get scammed by email. I never download attachments or click links in emails from people I don’t know. I often check email headers or URLs to see if they’ve been spoofed. As for giving out my credit card info over the phone… never! And then I did.

I got a phone call one morning this past week from a woman who works in the billing department of the health care provider I use. Said they’d received a payment slip from me (USPS) but I had failed to enter the credit card number. She knew the amount. I said I was busy at the moment but would call back. I did, by hitting that number in the RECENTS list on my phone. Asked for her by name and gave her the card number.

Dumb. Turned out she was legit but dumb none the less.

When discussing this with my less-dumb friends we theorized how a scammer could have known the exact amount of the payment in question. Since I mailed it, someone could have intercepted that piece of mail and gotten the amount. Or, in theory, they could have social engineered the info from the health care provider. My obvious mistake was not verifying the correct phone number and placing the call instead of clicking the RECENTS link on my phone.

Surely, I cried, there must be a way to use my high tech smart phone to protect from such carelessness in the future. Turns out there are less than a dozen people who I would want/need to immediately take a call from. I’ve added those to my FAVORITES list in the iPhone and everyone else automatically goes to voice mail. Where they’re informed the best way to reach me is IM or email. And if they don’t already have my address or number, they’re SOL.

I’m still a little stunned I could have been so careless.

Surveillance Capitalism

“What if, when I write down a thought on my phone to remember it later, what I am actually doing is extending my mind, and thereby extending my self using the phone. […] we extend our biological capabilities using technology. We are sharded beings; with parts of our selves spread across and augmented by our everyday things.”

“My iPhone is not like a safe any more than my brain is like a safe. It is a part of my self. In which case, if you want to get into my iPhone, what you really want to do is to violate my self.”

“Personal data isn’t the new oil, personal data is people. […] The business model of mainstream technology today is to monetise everything about you that makes you who are apart from your body.”

The nature of the self in the digital age » – Surveillance Capitalism – Part 2 »

The Evangelical Brand

“A generation ago, the Republican Party realized that Evangelical Christianity could be a valuable acquisition. “Evangelical” had righteous, “family values” brand associations, the unassailable name of Jesus, the authority of the Bible, and the organizing infrastructure and social capital of Evangelical churches. Republican operatives courted Evangelical leaders and promised them power and money—the power to turn back the clock on equal rights for women and queers, and the glitter of government subsidies for church enterprises including religious education, real estate speculation, and marketing campaigns that pair social services with evangelism.”

“As in any story about selling your soul, Evangelical leaders largely got what they bargained for, but at a price that only the devil fully understood in advance. Internally, Evangelical communities can be wonderfully kind, generous and mutually supportive. But today, few people other than Evangelical Christians themselves associate the term “Evangelical” with words like generous and kind. In fact, a secular person is likely to see a kind, generous Evangelical neighbor as a decent person in spite of their Christian beliefs, not because of them.”

Evangelical Christianity destroyed its own brand »