Yearly Archives: 2007
Google Audio will raise ad rates
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That’s the prediction of Google Audio national director of sales Drew Hilles tells Inside Radio “Our main goal is to draw new advertisers to radio” and when they do that’ll put pressure on inventory and result in higher rates for all buyers. The onetime CBS Radio exec says “our goal is to raise rates” and return the sector to double-digit growth. He says one way they help preserve a station’s rate card integrity is by allowing buyers to pick markets — but not individual stations. And Hilles says “stations have control of the throttle of how much of the inventory they open up or not.” Hilles says Google is working to attract some of its existing 100,000 advertisers who have found radio too tough to buy. Hilles says what attracts them is the “more Googley way” they sell radio that affords buyers more accountability and trackability. Google says “a large amount” of the advertisers are new to radio. [INISIDE RADIO]
Are blogs the new resumes?
The folks at Innovation Zen make a good case for this:
“Imagine you are a prospective employer, and you can compare two identical candidates. The first candidate has simply handed you a 2 page resume + 1 page cover letter. The second candidate has done the same, but they have also included a link to their blog. Now, further imagine that although the blog gives a more detailed picture, it does not change your opinion of the second candidate. Which candidate would you choose? My guess is that you would choose the blogger simply because they are a known quantity.”
I like the idea that we are our own “brand” and a blog is THE best tool for promoting same.
Twitter: “microblogging”
Have you been following the Twitter thing? Ian Curry at frog design describes it better than I can:
“Twitter is perhaps the best example of a new kind of blog that some are calling a “tumblelog.” The tumblelog is a bit like the old link lists: quick one or two-line entries – sometimes just a picture. Twitter in specific allows you to post, through a variety of means (IM, phone, web), short messages meant to describe what you are doing at any given moment. By establishing contacts on the site, you can also get a collected list of what all of your friends are posting.”
I set up a Twitter page, just to get a feel for the tool and I almost get it. There are times when I’d like to just post something that doesn’t quite fit on smays.com. I can see how this could be even more useful for texting.
And handy for live-blogging something like a basketball game or debate in the state legislature. Some have used the term “microblogging” to describe this. Looks like something to watch.
Mac Sliders
My sources tell me that another long-time PC guy is very close to getting a Mac. If/when this happens, it will be the fourth person in my little world to step off the cliff. I thought it might be fun to keep a record here. Top row, left to right: smays; Phil Atkinson, Head of Learfield IT; Roger Gardner, Learfield President/CEO. If you decide to Get A Mac, drop me a line (and a pic).
Update: Bottom/left is Chuck Zimmerman (3/6/07)
Update: Clyde Lear (4/4/07)
Update: David Brazeal (4/18/07)
Zodiac: Where’ve we seen that guy?
David Fincher’s new film, Zodiac, runs 2 hours and 40 minutes and doesn’t have a chase scene or an explosion and only a couple of moments of violence and held my attention from start to finish.
Other films by Fincher: Panic Room (good); Fight Club (I was confused); The Game (very good); Se7en (very good); Alien3 (no so good).
Throughout Zodiac, I kept whispering to Barb, “Where have we seen him/her?”
Brian Cox –the original/best Hannibal Lector played Melvin Beli; John Carroll Lynch is the Zodiac and saw him on the HBO series Carnivale. Same for Clea Duvall (if you didn’t watch Carnivale, it doesn’t matter); If you’re old enough to remember Candy Clark from American Graffiti (’73), you might have spotter her brief appearance; John Mahoney –Frasier’s dad– had a small part; and Phillip Baker Hall plays a document expert. I remember him as Lt. Bookman, the library cop on Seinfeld.
Good movie.
For sale to the highest bidder
The Wall Street Journal reports: Former Attorney General John Ashcroft approached XM Satellite Radio in the days after the merger was announced offering the firm his consulting services, according to a spokesman for XM. The spokesman said XM declined Mr. Ashcroft’s offer to work as a lobbyist for the company.
Mr. Ashcroft was subsequently hired by the National Association of Broadcasters, which is fiercely opposed to the merger. On its behalf he conducted a review of the effects on competition if the two satellite radio companies were allowed to merge and concluded the merger would have a significant negative impact on competition in the market and urged the current attorney general to withhold approval for the merger.
That tells you just about all you need to know about our former Attorney General.
SFX: Rim shot
Dave Morris is blogging from the Country Radio Seminar in Nashville, which now has a smoking ban:
“…all around our hotel there are signs that sell the virtues of something called Nicogel – a hand gel which contains nicotine… rub it on and get your fix. I’ve certainly “milked” the whole concept of killing two birds with one stone by masturbating with it. Problem is, you’d really want to follow that up with a cigarette.”
If that’s original, it’s a pretty good line. If Dave stole it…it’s still a good line.
Running after the Cluetrain
I spent a lot of energy in the late 90’s trying to convince people I worked with (and anyone I could get to listen) the Internet was a force to be reckoned with. Something that would touch and change every part of our lives and our business. There was plenty of eye-rolling and rib-nudging. Then, one day, I didn’t have to say another word. Anyone with a functioning cortex understood the Internet wasn’t just happening… it had happened.
Five years ago I started blogging and, a couple of years later, listening to podcasts. Again, I tugged at a few sleeves and suggested these tools would be/could be/should be part of what we do. The reactions were very similar.
As I swill Rocket Fuel and surf away another Saturday morning, I come across story after story about how people, company organizations are blogging and podcasting. Out of habit, I started to forward these to those who would (or should) want to know…and I stopped.
No need. If you don’t get it by now, you won’t. I’ll continue to post on these topics (until even that seems pointless), but I won’t spend every evening tip-toeing up and down the hall, sliding these links under co-worker’s doors.
Whew. Glad that’s over.
Sheryl Crow Yard Sale
What’s a pop star do with clothing and costumes she can no longer wear? Goodwill? Salvation Army? Sheryl Crow sends hers home to Kennett where they wind up in a tiny room on the second floor of what was once the Cotton Exchange Bank. It’s now “The Bank,” an antique shop run by Mary Jo Byrd. She sells Ms. Crow’s duds and the proceeds go to the Delta Children’s Home. I did make a purchase and will post on that later.