Tag Archives: Steve Outing

What might have been (and might be) for newspaper industry

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In his final Stop the Presses column (for Editor & Publisher), Steve Outing revises history with a look at how things might have gone for the newspaper industry. And –since they didn’t– what to expect next. From the HTMHG list:

1. In 1994-95, newspaper executives recognize that the Web is something with the potential to rock their world, and increase R&D budgets significantly in order to plan for and begin building new businesses based on fast-developing new technology.

2. Learning from media history (e.g., TV started out as radio with a video image of the announcer speaking into a microphone), newspaper leaders decide not to repeat it this time around. They direct new-media R&D staff to design new online services that create original content and new utilities — things that are not possible in print but are online.

3. Fat and happy with enviable profit margins, newspaper companies’ leaders take note of the wave of Internet start-up companies in the late 1990s. Business development executives with technology experience are brought in from outside the newspaper industry to identify the most promising trends and start-up companies, and begin making acquisitions and/or significant investments, in a big way.

You get the idea. I do dread the day I read a similar “what might have been” about the broadcasting industry.

Steve Outing: The all-digital newsroom

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“What will it take to get one of the remaining jobs in the all-digital newsroom? Certainly an understanding of, and probably enthusiasm for, new forms of media and storytelling. The transformed newsroom will be filled with multi-functional journalists who are comfortable carrying around a digital camera and tiny video camera; who make it part of their routine to record audio for possible use in podcasts or multimedia project sound clips; who are regular users of social networks and understand how to leverage them to communicate with and attract new readers, and share some personal information about themselves as well as promote their work; and who are comfortable and willing to put in the time to engage and communicate with their readers or viewers, including participating in reader comment threads accompanying their stories.”

“With blogs at the center of a reporter’s work universe, there’s still much to do in this new kind of news operation.

Here’s what the reporter/blogger will routinely do:

1. Long-form stories and features. But in this new environment, a reporter may do fewer of these because of other duties. And they may be in a variety of formats, from simple text and video to multimedia presentations, audio or podcasts.

2. Regular blog entries (basically short articles) through the day. The reporter in this organization doesn’t wait till all the facts are in when it’s a big breaking story, but reports what’s known quickly. Additional blog updates can be added as the news event progresses. (Again, don’t take “blog entry” to mean “text.” A reporter might post video or audio to the blog, as well.)

3. Instant updates. When relevant, a reporter will put out short alerts to mobile phone news alert subscribers; to an e-mail list; as a “tweet” on Twitter or brief report on other social networks to update the reporter’s “friends” and “followers,” etc. This can take but a minute (with proper systems in place to streamline the process), and then it’s on to the write-up for the blog.”

— From Steve Outing column at Editor & Publisher

This story is embargoed. Right.

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“Here’s the deal with Twitter as it applies to fast-breaking news: All it takes is one person with knowledge of a big-deal news event (in this case, anyone in the NBC building who learned about Russert’s death) to instantly blast it out via Twitter to blow apart any notion you may have of holding back the tide for a few minutes.”

— Steve Outing, E-Media Tidbits

Changing newsroom culture

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“The feeling in newsrooms, especially among the people on the new-media side, seems to be that there are an awful lot of people within organizations that aren’t on board with a vision of changing for the future. Even when top management has developed a new corporate vision for a digital, multi-media and less print-centered future, and communicated it to “the troops,” implementation is being slowed by many people in the organization — including mid-level managers — who still don’t buy into the idea that a total transformation of the news organization is necessary.”

“Everyone’s got work to do to put out the “daily miracle,” but in an era when the old industry model is in decline, we can no longer afford to have a workforce where the majority are solely doing the work of “putting out the paper.”

“The smart news organization in 2008 will be the one that encourages innovation — no, requires it — from ALL its employees. It will get everyone involved: in planning meetings; in committees charged with specific research and/or implementation projects. It will create some time in the schedules of everyone in the organization to do the work of innovation, and make that an integral assignment.”

“Most importantly, it will develop a training program to teach new-media skills to those still lacking, and regularly bring in innovation and creativity experts to guide both managers and employees. With the latter, exposure to and interaction with those experts will be company-wide.”

— Steve Outing at Editor & Publisher

Steve Outing: The future of news

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Steve Outing posts an insightful look into the future of news that contains this gem from his interview with Robin Sloan, manager of new media strategy for Al Gore’s Current TV.

“I think ‘news’ just becomes a less distinct category. You don’t sit down with a newspaper, or even a news website, or even a super wireless e-paper device, for 10 minutes in the morning to very formally ‘get your news.’ Rather, you get all sorts of news and information — from the personal to the professional to the political — throughout the day, in little bits and bursts, via many different media. With any luck, in 5-10 years the word ‘news’ will be sort of confusing: Don’t you just mean ‘life’?”

Anyone that reads the news, produces the news, or is in anyway involved with the news should read Outing’s article. [via Terry Heaton]

Getting in front of the Blog Parade.

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Tom Daschle, the Senate minority leader and South Dakota Democrat, “will post a daily diary on his official Web site as he drives around the state next month during Congress’ annual August recess, he said Wednesday. The diary is modeled on the growing phenomenon of the online journals known as Weblogs, or blogs for short.” More on the Argus Leader website. [via Steve Outing]

Fast Forward.

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TiVo president Martin Yudkovitz, speaking at the Interactive Media conference in San Diego says TiVo engineers are exploring the possibility of having an actual message appear as TiVo users fast-forward past commercials. The idea is that instead of them watching a video blur, users might see a still advertising message as the unit advances the video. [Steve Outing on E-Media Tidbits]