A “teaching moment” or Big Brother?

Posted on February 16, 2010 by Steve Mays

YouDiligence.com is the brain-child of Kevin Long. According to a blog post on ESPNB’s Jock-O-Sphere, the service works like this:

“…for a small fee — $1,250 a year for 50 athletes or less, or $5,000 a year for 500-750 athletes (described as pennies a day for each athlete) — schools are essentially given a broad-scale monitoring system for their athletes’ Twitter, MySpace and Facebook pages. Enter in the keywords you’d prefer not to show up in your student-athletes’ stream — these can range from curse words to alcohol and drug references to just about anything; it’s entirely customizable — and the instant any of these buzz words are posted to a student-athletes’ social media stream, administrators can be alerted via e-mail and a detailed account of the instance is added to a spreadsheet log … instead of online a few hours later on a blog or newspaper’s Web site, which could be potentially damaging to the program.”

This is a really interesting post (by Ryan Corazza, a freelance writer and Web designer based in Chicago), whether you’re in the world of college athletics or not. Would you (would I) be okay with your company monitoring what you post on social sites? Are you sure they are not? Would it make a difference in what you post?

Disclosure: At least one of the schools mentioned in the post is a “university partner” of the company I work for, Learfield.

For the record, I don’t see anything wrong with schools keeping an eye on what their student athelets are saying/writing. I mean, it’s out there. You should assume everyone is reading every word you post.

If you feel that your school is censoring your freedom of speech, then it’s decision time.

RTNDA Guidelines for Social Media and Blogging

Posted on February 5, 2010 by Steve Mays

Several Learfield (the company I work for) employee are members of the Radio and Television News Directors Association, so I was pleased to come across their recently published guidelines for social meida and blogging. A few snippits:

“Social media and blogs are important elements of journalism. They narrow the distance between journalists and the public. They encourage lively, immediate and spirited discussion. They can be vital news-gathering and news-delivery tools. As a journalist you should uphold the same professional and ethical standards of fairness, accuracy, truthfulness, transparency and independence when using social media as you do on air and on all digital news platforms. “

Ahem. This is where it would be tempting to remind some of my colleagues how ferociously they fought the very concept of blogging.

On Accountability and Transparency:

“You should not write anonymously or use an avatar or username that cloaks your real identity on newsroom or personal websites. You are responsible for everything you say. Commenting or blogging anonymously compromises this core principle.” [Emphasis mine]

“Be especially careful when you are writing, Tweeting or blogging about a topic that you or your newsroom covers. Editorializing about a topic or person can reveal your personal feelings. Biased comments could be used in a court of law to demonstrate a predisposition, or even malicious intent, in a libel action against the news organization, even for an unrelated story.” [Emphasis mine]

Reporters who forget that second point could face dire consequences.

Image and Reputation

“Remember that what’s posted online is open to the public (even if you consider it to be private). Personal and professional lives merge online. Newsroom employees should recognize that even though their comments may seem to be in their “private space,” their words become direct extensions of their news organizations. Search engines and social mapping sites can locate their posts and link the writers’ names to their employers.”

“Avoid posting photos or any other content on any website, blog, social network or video/photo sharing website that might embarrass you or undermine your journalistic credibility. Keep this in mind, even if you are posting on what you believe to be a “private” or password-protected site. Consider this when allowing others to take pictures of you at social gatherings. When you work for a journalism organization, you represent that organization on and off the clock. The same standards apply for journalists who work on air or off air.”

I don’t belong to RTNDA (or any association, if you don’t count the Order of the Fez) but I like these guidelines. Sort of, “Everything You Need to Know About Social Media You Learned in Kindergarten.”

One in five radio execs social networking

Posted on January 16, 2010 by Steve Mays

How many US radio industry executives (from the 50 largest companiues) are on Facebook or Linkedin? Here’s what the folks at McVay New Media discovered:

“Out of 116 radio executives, running the fifty largest USA radio companies, 14 of them had Facebook accounts and 19 of them had LinkedIn accounts. The most common member of the executive team to have a presence on either website was the Chief Operating Officer.”

While less than scientific –some executives are online under different names– the results raise the question:

“How can we embrace the digital direction of the industry if our leaders are not even participants themselves? Think of it this way. If it were exposed that less than one in five of radio’s C-level executives owned radios, we would significantly doubt their confidence and personal investment in the radio industry.”

“If today’s radio companies are to evolve into the digital media world, wouldn’t it first make sense for radio’s leaders to evolve into the digital media world? Clearly, many leaders in the media industry are still learning the language of digital. Yet, the fastest way to learn a new language is immersion.”

“Tools like Facebook, LinkedIn, and Twitter can offer any C-level executive a simple and efficient direct forum with employees, shareholders, and customers. In fact, a strong executive could use social networking to improve their company’s image, foster positive communication, and directly confront market feedback.”

Is our (Learfield) industry “headed in a digital direction?” I believe it is. Are our leaders participating themselves? Only a few and in very limited ways. I might rephrase the question:

If only 1-in-5 of our senior managers regularly attended college sporting events, would we “doubt their confidence and personal investment” in collegiate sports marketing?