Tag Archives: Social Media
“Mobile is going to crush Facebook”
“The logic for Facebook’s price decline is that they have a problem in mobile. They can’t offer all the games they can in a browser. They can’t offer the same ads or branding opportunities. All true,” he writes. “If you think mobile will displace online usage from PCs then you should immediately short Google and other ad plays and buy TV stations and networks. If you can’t buy an ad effectively on mobile and no one is using a PC to connect to the internet any more, then the only way to reach an audience is going to be via good old tv. And all that over the top video noise, forgettabout it.”
Mark Cuban on Facebook
“Your future employer is watching you online”
Please don’t stop with these two paragraphs from Michael Fertik’s excellent post on one of the Harvard Business Review blogs. It’s not overly long and filled with interesting nuggets. To wet your whistle:
“Using today’s technology, an employer can search 1,000 submitted resumes for keywords such as university name, previous employer name, and specialty. The computer can serve up the three people who fit the employer’s criteria. The employer reaches out, interviews them, and hires one. More than 99% of candidates didn’t even get at bat. No human evaluation — for subtlety, interesting career paths, etc. — was needed or utilized to get to the top of the pile.”
“Let’s imagine what this looks like with tomorrow’s technology. The computer knows the digital profiles of top employees at the employer’s company. It knows their backgrounds; their reputation on the internet for professionalism, hard work, and achievement; their previous patterns of work history and tenure; their collaboration styles; what the internet thinks their personal interests and habits are; what their friends are like; what their family lives are like, etc. The employer tells the machine that she’d like to get a terrific new employee for the Customer Service department. The machine then researches the million people who live closest to her office, surfaces three names based on their digital reputations and how similar they are to top employees at the company, and she reaches out to them. She and the candidates are mutually delighted with the result.”
I think I’ve always (since I got online) known we were headed here and (subconsciously?) conducted myself accordingly. But then, I was sort of an adult by the time the net came along, with youthful indiscretions confined to some fading photos (which I put online).
I know some will be disturbed by the this post and perhaps I should be, but I’m not.
Occupy Wall Street
Right Here All Over (Occupy Wall St.) from Alex Mallis on Vimeo.
I assume someone is in the basement of the White House searching for the Internet Kill Switch (“No, that’s the laundry room, turn it back on.”) Might be hard to put that toothpaste back in the tube. Power to the people!
Is the party moving?
Been a while since I went five days without sharing something here. Most of Friday and Saturday in Tulsa with family. Busy at work. But the real culprit is almost certainly Google +, the new social “project” from Google. I’m spending a lot of my online time there, and less all other places (here, Twitter, etc).
I won’t try to explain it. I learned that lesson with Twitter. If I have to explain it, you probably won’t use G+. And I’ll be very surprised if it “kills” any of the other social sites. But for those who like and use Google products/services, Google + is fun.
Like most users, the Circles approach to following and sharing is the big thing for me. I have a circle of friends & family; work; and interesting people who I don’t know but like to read. This is pretty close to how my life works.
So what about smays.com. That’s a good question. Some of the Cool Kids have already shuttered their blogs and moved lock, stock and barrel to Google +. Unlikely I will do that. I have almost 10 years invested in this blog and I like having my on place to park things. But I do expect to post less.
I’m thinking I’ll share something here here when I have something “original” to contribute. All of the the “did you see this?” stuff will get posted to my Google + stream. That’s got to be a 10-to-1 ratio. Maybe higher.
As for Twitter, who knows. I really like the Twitter format. And the people I follow on Twitter. If many/most of them migrate to G+, Twitter becomes that much less interesting. We’ll see.