Tag Archives: Social Media

Distance yourself from social media

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That’s Mike Elgan’s advice and it resonates for me. If someone tells me they get their news from Fox and Breitbart that affects my opinion of that person. They don’t give a shit about my opinion, I get that. And if they spend hours a day on Facebook and Twitter (as I did for years), that tells me something about them.

Events this week prove that a social network’s public reputation can sour so suddenly and so thoroughly that, if you’re active on that network, it rubs off on you and damages the reputation of you or your company.

Elgan advises a return to older technologies.

The new imperative is to build your own social networks. Re-embrace older technologies that keep you in control of the access you have to fans, customers, colleagues and the public. […] Favor the content subscription model. Pour your energies and budgets into email newsletters, blogs with RSS feeds and podcasts.

How to fix Facebook

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The NYT asked nine experts how to “fix” facebook. Kevin Kelly (my favorite tech guru) offered the following suggestion:

“Facebook should reduce anonymity by requiring real verification of real names for real people, with the aim of having 100 percent of individuals verified.”

“Companies would need additional levels of verification, and should have a label and scrutiny different from those of people. (Whistle-blowers and dissidents might need to use a different platform.)”

“Facebook could also offer an optional filter that would keep any post (or share) of an unverified account from showing up. I’d use that filter.”

Mastodon: Ash Furrow

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Mastodon is a microblogging platform, often compared to Twitter. If you’re not familiar with Mastodon, you can probably skip this interview. Ash Furrow is the administrator of one “instance” of Mastodon. In this 25 minute interview he answers the questions below.

  1. Would you mind telling us a little about yourself? What do you do when you’re not feeding and caring for Mastodon.Technical?
  2. How did you get involved with the Mastodon movement?
  3. When did Mastodon.Technical go live? Do you recall who was Tooter #1?
  4. Are you (now or previously) active on other social media platforms?
  5. While a lot of people are apparently happy with Facebook and Twitter, many others are fleeing and looking for something else. What’s happening?
  6. What are the important differences between Mastodon and the more established social platforms?
  7. There have been no shortage of Twitter “replacements” but few have gotten traction. Is Mastodon different? Why?
  8. The “federation” concept seems pretty simple to me but I keep reading about users who find it confusing. Is this a problem?
  9. Are there instances operated by hate groups? Have you had to ban users from your instance?
  10. What is the biggest misconception about Mastodon?
  11. How much time do you invest each week working on your Mastodon instance?
  12. As it grows, do you feel trapped in any sense?
  13. As the admin for your instance, you are — I assume — all powerful. You’ve published user guidelines, have you had to exercise that power?
  14. What would you like the Mastodon Federation to look like a year from now?

Mastodon is a federation

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Excerpt from explainer by Eugen Rochko:

“One of Mastodon’s fundamental differences to Twitter is federation. To bring that word into context, the United States of America are a federation. In a more technical context: E-mail is federation. It means that users are spread throughout different, independent communities, yet remain unified in their ability to interact with each other. You can send an e-mail from GMail to Outlook, from Outlook to someone’s private e-mail inbox. Mastodon’s federation is similar: users from different sites (let’s call them “instances”) establish connections between these sites by following each other and sending each other messages like on any other social network.”

What does federation mean for the user?

  • You can have the username your desire, as long as you can find an instance where it is available
  • You can pick an instance run by someone you trust and whose content policies you agree with, or run one yourself with some technical knowledge
  • Users are spread out, so individual instances are smaller, and as such communities are easier to build and moderate
  • No monopolies, if one instance ever shuts down, you don’t have to convince your friends to switch to a different social network, you just let them know to follow your new account on a different instance

I’ve never used Facebook and stopped using Twitter six months ago. Still cruise by Google+ a couple of times a day but spending more time at Mastodon.Technology these days. You can search for @smays@mastodon.technology

“Notification gratification”

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“Social media was serving, at least for me, as a sponge that wicks up any stray attention—and with it, time—and then keeps drawing more of both until you consciously break away from it. And of course it does — unlike reading, working, physical activity, or real-life socializing, social media is an activity that takes no effort. It doesn’t require any confidence, resolve, or intention, and doesn’t entail any risk.”

The only social media apps on my phone were Google+ and tumblr, with the former getting the lion’s share of attention. Both gone now. I can still check in but I have to be “intentional” about it, as David Cain says in his thoughtful post. Sit down. Open up the MacBook. And a browser. He said the mindless scrolling was eating up 45 minutes to an hour a day. Easy to believe.