What your tweets say about you

Posted on April 18, 2015 by Steve Mays

In my experience, people are about as quick to pee on Twitter as Facebook. But I’m a longtime user of Twitter and spend as much time following my finely curated list as I do hanging at on G+. And I’ve long suspected a person’s tweets say something about them. This essay by Maria Konnikova in the New Yorker seems to confirm that suspicion:

AnalyzeWords, one of the latest creations from James Pennebaker, a psychologist at the University of Texas who studies how language relates to well-being and personality. One of Pennebaker’s most famous projects is a computer program called Linguistic Inquiry and Word Count (L.I.W.C.), which looks at the words we use, and in what frequency and context, and uses this information to gauge our psychological states and various aspects of our personality. Since the creation of the L.I.W.C., in 1993, studies utilizing the program have suggested a close connection between our language, our state of mind, and our behavior.

So I plugged in my Twitter handle and you can see the results below. Additional nuggets from the essay:

For decades, Pennebaker’s studies have shown that when people keep a journal they tend to fare better emotionally, recover more quickly from negative experiences, and achieve more academically and professionally. Other recent work suggests that social media provides the same benefits, despite the fact that, unlike a journal, it’s inherently public.

And one more:

Counties where residents’ tweets included words related to hostility, aggression, hate, and, fatigue—words such as “asshole,” “jealous,” and “bored”—had significantly higher rates of death from atherosclerotic heart disease, including heart attacks and strokes. Conversely, where people’s tweets reflected more positive emotions and engagement, heart disease was less common. The tweet-based model even had more predictive power than other models based on traditional demographic, socioeconomic, and health-risk factors.

“Your future employer is watching you online”

Posted on April 7, 2012 by Steve Mays

Please don’t stop with these two paragraphs from Michael Fertik’s excellent post on one of the Harvard Business Review blogs. It’s not overly long and filled with interesting nuggets. To wet your whistle:

“Using today’s technology, an employer can search 1,000 submitted resumes for keywords such as university name, previous employer name, and specialty. The computer can serve up the three people who fit the employer’s criteria. The employer reaches out, interviews them, and hires one. More than 99% of candidates didn’t even get at bat. No human evaluation — for subtlety, interesting career paths, etc. — was needed or utilized to get to the top of the pile.”

“Let’s imagine what this looks like with tomorrow’s technology. The computer knows the digital profiles of top employees at the employer’s company. It knows their backgrounds; their reputation on the internet for professionalism, hard work, and achievement; their previous patterns of work history and tenure; their collaboration styles; what the internet thinks their personal interests and habits are; what their friends are like; what their family lives are like, etc. The employer tells the machine that she’d like to get a terrific new employee for the Customer Service department. The machine then researches the million people who live closest to her office, surfaces three names based on their digital reputations and how similar they are to top employees at the company, and she reaches out to them. She and the candidates are mutually delighted with the result.”

I think I’ve always (since I got online) known we were headed here and (subconsciously?) conducted myself accordingly. But then, I was sort of an adult by the time the net came along, with youthful indiscretions confined to some fading photos (which I put online).

I know some will be disturbed by the this post and perhaps I should be, but I’m not.