Tag Archives: Social Media
The secret to Farmville’s popularity
“The secret to Farmville’s popularity is neither gameplay nor aesthetics. Farmville is popular because in entangles users in a web of social obligations. When users log into Facebook, they are reminded that their neighbors have sent them gifts, posted bonuses on their walls, and helped with each others’ farms. In turn, they are obligated to return the courtesies. As the French sociologist Marcel Mauss tells us, gifts are never free: they bind the giver and receiver in a loop of reciprocity. It is rude to refuse a gift, and ruder still to not return the kindness.[11] We playFarmville, then, because we are trying to be good to one another. We play Farmville because we are polite, cultivated people.” — From an essay by y A. J. Patrick Liszkiewicz
I’ve never played Farmville. Or any other Facebook game. I don’t have a Facebook account anymore and find myself unable to explain why I do not. So it’s hardly fair to use this thoughtful essay as an explanation. But the very essence of Facebook seems to be social obligation. I hate obligations and avoid them wherever possible.
Facebook/Farmville fans can tell me where Mr. Liszkiewicz misses the mark with his essay.
Why radio news guys don’t do social
Papper: Radio News Does not Make Use of Social Media from Poynter Institute on Vimeo.
From Mashable: “Although Facebook and Twitter are popular with TV stations, only 27% of radio newsrooms use Twitter and 1% have a Facebook page. The survey’s conductor, Robert Papper of Hofstra University, said the contrast in usage is due to staff size. “If you had a staff of three or more, you were involved in a number of social networking things. If you did not hit that magic number you were not involved.” He explains why radio stations do not participate more in social media in the video clip above.”
Why Twitter is worth the time
I can’t believe I’m still having to make this case. But I can throw a rock and hit half a dozen people in our company who –at the mention of Twitter– will huff, “I don’t care about what some stranger had for lunch!”
I think most of them know that something more important is going on but they don’t want to admit they might be wrong on the topic. And because they are NOT part of “the conversation,” they don’t see tweets like these on the Twitter page of Mark Neumann, a candidate for governor in Wisconsin, where our company operates a news network.
Neuman has almost 3,600 followers and some of them –who might not otherwise– might hit the link to our site to hear the interview with their guy.
PS: This is the kind of blindness that brings out the smart ass in me.
“Digital-age monks illuminating manuscripts”
From an op-ed piece on NYTimes.com, by Sheelah Kolhatkar:
“You can tell when a print journalist has lost his full-time job because of the digital markings that suddenly appear, like the tail of a fading comet. First, he joins Facebook. A Gmail address is promptly obtained. The Twitter account comes next, followed by the inevitable blog. Throw in a LinkedIn profile for good measure. This online coming-out is the first step in a daunting, and economically discouraging, transformation: from a member of a large institution to a would-be Internet “brand.”
“While most people are worried about getting paid for their work, I’m more concerned that journalists might be the digital-age equivalent of monks illuminating manuscripts, a group whose skills will soon disappear.”
I feel bad for anyone that has lost a job, but can’t help wondering why the reporter in this piece didn’t already have the online presence. It’s like going camping without a flashlight.