School closings via text message

I did the sign-on shift for most of my time on the radio. And on days that it snowed (not that often in southeast Missouri), the phone would ring off the hook from parents (and students) asking about school closings. The superintendent would get out early to check the roads and then call the radio stations.

Even though we gave the closings every 5 minutes, the phone never stopped ringing. It was madness.

We got a little snow here in Jefferson City overnight and while Shawna was bringing me my oatmeal, she got a text message from the Jefferson City school system, alerting her there would be no school today.

The school uses texting to communicate a variety of things, even providing updates throughout the day.

I assume the local radio stations still get a call and many people rely heavily on the on-air reports. This is just one more instance of disintermediation. The people with the information (schools) communicating directly to the people who want/need the information (students/parents).

I’m guessing most folks don’t give their mobile numbers to just anybody. And how valuable is it to the schools to have the mobile number of every “customer?”

Do most radio stations have the mobile numbers of the listeners? I would hope so. And are they using those numbers to provide something as valuable as school closing information?

Tour of the old Missouri State Penitentiary

I spent a chilly two hours this morning touring the old Missouri State Penitentiary in Jefferson City. The prison was decommissioned in 2004, replaced by a new facility east of the city. I took a similar tour several years ago when the prison was still being used. Not sure which was more interesting. I was lucky to get in on this one, since they don’t do tours. Thanks to Jeff City Mayor John Landwehr for making it happen.


The old facility is rich in history and our guides –Charlie Brzuchalski and Mark Schreiber– shared one fascinating fact and story after another. It was the oldest prison west of the Mississippi (opened the same year the Battle of the Alamo was fought?) and, at one time, was the largest prison in the world, with 5,200 inmates. Former inmates include James Earl Ray, Pretty Boy Floyd, Sonny Liston and Stagger Lee. Plans for the old prison and grounds include redevelopment and restoration.

I’ll be posting some photos here in coming days but you can check out the flickr set and slideshow now. Titles and captions to come.

UPDATE: Mark Schreiber is the author of “Somewhere in time : 170 year history of Missouri Corrections.”

Biography

Mom was a farm girl. Dad was a city boy. The war was over and they met in St. Louis. I was born in 1948 in Poplar Bluff, Missouri, and grew up in Kennett (about an hour to the south). Dad was a “radio announcer” and mom worked for the “welfare department.” Job titles that –like my youth–vanished years ago.

A little piece of shrapnel from the Baby Boom, I watched a lot of TV. In the early 50’s I sat two feet from the Motorola, staring at the Indian-head test pattern until the afternoon programming got underway. The spirit of Norman Rockwell hovered over me through a near-perfect childhood.

The Beatles released I WANT TO HOLD YOUR HAND in the US just after Christmas in 1963 and it a very big deal by February of ’64. Hard to imagine a better time to be a high school sophomore. We weren’t paying much attention to Viet Nam, yet.

By the time I started college in the fall of 1966, getting and keeping a draft deferment was top of mind. I quickly switched my major from Business to Theater. Guys were coming back from Viet Nam and bringing good drugs and great music and protesting was catching on, even in the Midwest.

I was part of the first draft lottery and drew number 210, just low enough to be dangerous. Following graduation in 1970, I goofed off all summer before –at my father’s suggestion– entering law school at the University of Missouri-Kansas City. I attended classes and kept my deferment until Nixon froze the draft (in December of 1970) at lottery number 195. I quit law school the following week, just before finals.

In the spring of 1971, I went to work for the U.S. Postal Service as a Postal Inspector. After three months of training in D.C. I was sent to Pendleton, Oregon, where I audited small post offices in Oregon and Washington. I counted stamps and money orders for almost a year and investigated exploded rural mail boxes (a federal crime). Like law school, not what I had in mind.

In early ’72 I returned to the Midwest and hung around Memphis for a few months before returning to Kennett in early summer. In July, I started working at KBOA on the overnight shift and found my true calling. For the next dozen years I spun records and MC’d the Little Miss Christmas Belle Pageant.

In March, 1973, I met Barb at Tommy’s North-End Cafe and fell in love. We dated for six years and married in 1978.

In June, 1984, we moved to Jefferson City, Missouri, to work for Learfield Communications. For the next 15 years or so, I handled affiliate relations for the company’s various radio networks. When the Internet came along, I got the bug and slowly started migrating in that  direction. I now spend most of my waking hours online –with periodic breaks for Barb and the dogs–and look forward to every day.

March 8, 2003

High Street Beat

Bloggers love few things as much as help a new blogger get started. George and I spent the morning with Jefferson City Mayor John Landwehr (and his wife Peggy) helping him get a blog set up. By the time you read this, HighStreetBeat.com should get you there. If not, this link will.

Hizhonor envisions the blog as a place to share news about Jefferson City…with the world. People, places, events, etc. And he’s armed with a Flip Video camera and a YouTube account so look for lots of video. The site just went up today so it’s “under construction” as we used to say.

He has a page on the official Jeff City website, called “Mayor’s Monthly Memo.” But a month is a lifetime in Internet years and memos are waaay too last century. He’s looking for ideas and feedback so hit the comment links or the Gmail link on the left side of his page.

KETC tour of Missouri State Penitentiary

I took a tour of the Missouri State Penitentiary in Jefferson City, before the inmates were moved to a new facility in 2004. KETC (St. Louis) producer Patrick Murphy took a tour and produced this excellent video.

By 1935, the penitentiary it was the largest prison in the United States with 5,000 inmates. I can’t explain my fascination with prisons, but as a result of my tour of the prison here in JC, I created MissouriDeathRow.com.

The Future Radio Morning Show

It isn’t simply streaming your current morning show. Or putting it online for download. Jerry Del Colliano lays it out — in ten easy steps — on his blog (invitation only).  #1 gives you the setup and #7 and #8 my favorites.

1. Start ten morning shows (other than the one that is airing on your terrestrial station). The content should aim at one demographic that is desirable to sell. Example: women 25-54. Ten shows that don’t air on the radio.

7. Hire the right person(s) to host this 45-minute show – not, I repeat, not anyone from your airstaff. Podcasting is not to be confused with broadcasting. You may be a professional broadcaster but it is not in your best interest to make these podcasts son of what is already on your air. Give the host a piece of the show and lock him or her into it for the long term. As it develops it will be a moneymaker for you and for your talent.

8. Do not include traditional spots in the podcast. Commercials have seen there better days. Young people don’t listen – but consider the “live read” approach that goes over very well with young people. If they are hooked on a podcast then they will listen to a “live read” by the host(s) if it is sincere and keeping with the overall approach of the show.

Mr. Del Colliano concludes his post with a bit of insight into Generation Y:

(Gen Y) went through childhood without a love for radio, unlike baby boomers or Gen X. They are attached to their iPods and smart phones – their new radio. If you still want to be in the content business when the last baby boomer passes into The Hall of Fame, learn about the new radio – podcasting.

The “ten morning shows” had me puzzled at first. But I’m guessing you need this many, all aimed at the same demo, to reach the numbers that will be attractive to advertisers. The advertises cares about reaching the demo (Women 25-54 in the example above) and not so much about how many shows he sponsors to reach them, assuming the price makes sense.

So let’s assume we have a 25 minute commute to Jefferson City (from Columbia or Loose Creek). Would I be willing to produce five, 25-min podcasts a week for a piece of the show? I would if Mr. Del Colliano was managing the station.

Best BLT in town

Blt300What makes for a really good bacon-lettuce-and-tomato sandwich? The L and T should be fresh and the B should be crisp and generous in proportion. You have a couple of options on the bread, whole wheat or sourdough. But either must be toasted.

One of the best BLT’s in Jefferson City can be found at Oscar’s out on the East end of town. Chef Rich (Richie?) made this one for me and it was de-licious.

Live from the Zone: May 3, 9:30 a.m.

Georgetv
If you’re up and online this Saturday at 9:30 a.m. Central, try to catch a few minutes of our live webcast from Yanis Coffee Zone here in Jefferson City. It’s one of those "we’re doing it just because we can" events. Taisir (Owner and Proprieter) is gonna set up a table in a corner and George Kopp and I will plug in the video camera and shoot the breeze.

If you want to chat, you need to a) create an account at UStream.tv or b) IM me at smaysdotcom. We’ll probably go for 30 min or so, unless we start having a lot of fun. If you don’t see any live video it means we screwed the pooch and will have to post some lame-ass excuse. We’ll have the video player front and center here at smays.com.

On a typical day, we get about 300 visitors here. I’d like to see how many folks we can have watching at any one time.