Tag Archives: advertising

BASF gets it

Posted on by

BASF nanoRemember when your insurance agent would send you a calendar for Christmas? The tech-savey marketing folks at BASF sent a few of our reporters 4 gig iPod nanos.

You spend the entire year listening to the needs of your audience. So for all of your attentive support, we would like to present a holiday gift that will enable you to hear our heartfelt appreciation. (Don’t worry – this gift doesn’t involve us caroling on your doorstep.) Since BASF is a leader in crop protection technology, we thought it would be appropriate to give you the latest advance in audio technology: the iPod nano.

It’s important to know that this gift extends beyound its small dimensions. You will have already received an email from us with a recorded holiday greeting. Now go to www.AgMediaCentral.com to hear the second part of our message, which you can listen to online or download to your new iPod.

This link also includes a few questions that will help us to listen to your needs. When you visit this link, you’ll receive an additional gift with our appreciation: a prepaid iTunes Music Card worth $15.

S&P: Bumpy road for media companies

Posted on by

According to this Business Week story, Standard & Poor’s sees a bumpy road ahead for media companies:

S&P expects radio advertising to grow only in the low-single-digit percentages in 2006. Radio ad demand is under pressure from competing media such as the iPod and satellite radio, as well as from excess commercial loads. … Even with lethargic revenue growth, radio broadcasters generate significant free cash flow.

S&P expects that online ad growth in 2006 will exceed 20%, reflecting the continued strength of both search and brand advertising. Marketers appear to be gaining confidence in the Internet’s ability to reach consumers. For example, Yahoo! indicated that its brand-marketing revenue from the top 200 U.S. brand advertisers grew more than 45% in second-quarter 2005, and Ford Motor has allocated about 15% of its marketing budget to online initiatives. Furthermore, some marketers have begun to incorporate search advertising as part of their overall branding campaigns, which could spur more online-ad spending.

 

Even assuming that growth decelerates somewhat, Internet advertising is likely to exceed magazine advertising in 2006. Spending on Internet ads could potentially surpass spending on radio in 2008, assuming 1% to 2% growth in radio ad spending and a minimal contribution from satellite radio.

Hmmm.

thirtiesandsixties.com

Posted on by

I own a few domains that I’m not using. Squatting, if you will. I keep renewing BasementDiaries.com in hopes that I’ll eventually get around to moving that site to it’s own space. I just registered thirtiesandsixties.com. An idea that occurred to me while swilling beer with Scott earlier this evening. We were talking about radio and advertising and the big-chested blond at the bar and I went off on a riff about how someday the notion of little 30 and 60 second chuncks of advertising would seem quaint. More to the point, how our business (radio networks) is dependent on the concept of “thirties and sixties.” We’ll sell you “x” 30’s (or 60’s) between 6a and 7pm for “x” dollars. We sell “units.”

A blog about advertising or radio or networks could do worse than thirtiesandsixties.com. We’ll have more on that, right after this from our sponsor.

Why broadcasters are not cashing in online

Posted on by

Gordon Borrell on why broadcasters are not taking advantage of online advertising opportunities (from TVSpy):

“The big problem however, is the web is not a broadcast medium. In most cases we are not talking about a $1 million or even a $100,000 contract for advertising. We are only looking at several thousand dollars per contract. Broadcast sales people don’t have the time or interest to focus on those types of deals. The current compensation structure and incentives also don’t motivate broadcasters to focus on web advertising.”