Dallas Mavricks owner Mark Cuban says bring back the live commercial so neither the viewer (nor the advertiser) will know what to expect until it happens. Calling them Reality Commercials, Cuban claims implementing such a thing would not be a technical challenge or a creative one but it would entail a whole lot more work. I don’t watch TV ads now but I just might watch a few if they were live. Could we make this work in our network newscasts? Doubtful. Our clients probably woudn’t like it. Our sales reps wouldn’t like it. Our anchors wouldn’t like it. But our listeners might. [via AdRants]
Tag Archives: advertising
Net ad spending to overtake radio in 2008
Zenith Optimedia Group has revised it’s global ad spending outlook and now predicts the Internet will overtake worldwide outdoor ad spending next year, and will catch up with radio (which will have a 7.9% share, down from 8.5% in 2005) in 2008.
If you’re a radio station manager, you a) do not believe this forecast for one minute; b) think it might be true but have no clue what to do about it; c) don’t care if it’s true or not because you plan to retire in a couple of years anyway. [Radio Business Report]
Got milk?
Sounds like SC and LA have lifted the black-out on the breakup: Lance used his satellite radio program to talk about the breakup, saying lots of nice things about his former love. And Sheryl was talking with Ellen DeGeneres. The 44-year-old rocker thanked fans for their support and noted that — despite the heartache — she is free and single again. “‘All my friends say I have to get right back on the bike,” Crow quipped, “‘and I keep saying, ‘Maybe not a bike.'”
Value of New Media vs. Old Media
Jeff Jarvis on the the Rockeboom ad auction:
And here we have in a microcosm the explanation of why media is so horribly out of sync today: The public is valuing new media much more than the old, but the advertisers still value the old. Most every newspaper and in many cases TV networks and magazines have much larger audiences online, but the revenue for their old media properties remains much higher because the advertisers and agencies still value the old and the safe. They want metrics. They want control. They want guarantees. This, in turn, makes big publishers and producers play it safe because they don’t want to mess with the cash cow. And that means that advertisers miss the opportunity to reach a larger, younger, smarter audience in the new medium, which is — supposedly — what they’re dying to do. And that means that big media companies now face competition from a thousand Rocketbooms and a million Gawkers.
And if you are in the media/advertising business and you’ve never heard of Rocketboom or Gawker… you’re probably already screwed. Tick, tock…tick, tock.
Selling radio spots online
Broadcast sales execs are still upbeat about the future. Sort of. From an informal Banc of America Securities survey of 46 GSMs and other sales execs at the recent Radio Advertising Bureau meeting:
- Nearly one-quarter of respondents indicate that they already use online services . . . to sell available airtime,and another 30% plan to use such services in the future.
- The new worry is the iPod and the Internet radio, not satellite radio. 26% think Internet radio is a bigger threat than satellite radio. That’s up from 10% of respondents a year ago.
From Billboard Radio Monitor [via RAIN]